.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Ocean Breeze has demonstrated varied performance across different product categories in Massachusetts. In the Flower category, the brand has shown consistency, maintaining a stable position around the 30th rank from September through November 2024. This indicates a steady demand for their Flower products, despite a slight dip in sales from August to November. Meanwhile, in the Edible category, Ocean Breeze has improved its ranking from 63rd in September to 55th in November, suggesting a positive reception of their edible offerings. However, the brand's absence from the top 30 in the Concentrates category throughout these months highlights a potential area for growth or reevaluation.
When examining the Vapor Pens category, Ocean Breeze has made notable progress, climbing from 99th in August to 79th by November. This upward trajectory indicates growing consumer interest and possible improvements in product offerings or marketing strategies for Vapor Pens. In contrast, their performance in the Pre-Roll category has been relatively stable, with slight fluctuations but remaining outside the top 30. This stability suggests a consistent customer base for Pre-Rolls, though the brand may need to innovate to break into higher rankings. Overall, while Ocean Breeze shows promise in certain categories, there are opportunities for strategic enhancements to boost their presence across the board.
Competitive Landscape
In the Massachusetts flower category, Ocean Breeze has experienced fluctuations in its market position over the past few months, with its rank shifting from 24th in August 2024 to 30th in November 2024. This indicates a relatively stable presence within the top 30, despite a dip in September to 36th place. Notably, Shaka Cannabis Company has shown a significant decline from 11th place in August to 28th in November, which could suggest potential opportunities for Ocean Breeze to capture market share if Shaka's downward trend continues. Meanwhile, Cheech & Chong's has seen a slight decline from 23rd to 31st, which may also present competitive openings. On the other hand, Garcia Hand Picked has improved its rank from 40th to 29th, indicating a positive sales trajectory that Ocean Breeze should monitor closely. As Ocean Breeze maintains its position, understanding these competitive dynamics and leveraging advanced data insights could be key to enhancing its market strategy and boosting sales.
Notable Products
In November 2024, Gastro Pop Pre-Roll (1g) emerged as the top-performing product for Ocean Breeze, achieving the number one rank with sales of 1997 units. Following closely, Kazuma Pre-Roll (1g) secured the second position, indicating strong market presence. Slow' N Sweet Pre-Roll (1g) maintained a consistent performance, ranking third after previously holding the same position in August and September 2024. Mandarin Sunset Blunt (1g) appeared in fourth place, while Purple Churro Pre-Roll (1g) dropped to fifth, showing a decline from its second-place position in September. These shifts highlight dynamic changes in consumer preferences within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
