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Jan-2025
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Overview
Market Insights Snapshot
In Massachusetts, Ocean Breeze has shown varying performance across different product categories over the past few months. In the Flower category, the brand maintained a relatively stable presence, with rankings fluctuating slightly but consistently staying within the top 30, peaking at 26th in November 2024. However, in the Edible category, Ocean Breeze has struggled to break into the top 50, with rankings hovering in the low 50s and high 40s, indicating a potential area for growth or reevaluation. The Vapor Pens category presents a more challenging scenario, as Ocean Breeze did not make it into the top 30 rankings for December 2024 and January 2025, suggesting a significant drop in market presence or competitiveness in this segment.
The Pre-Roll category in Massachusetts has seen a noticeable decline in Ocean Breeze's rankings, dropping from 22nd in October 2024 to 43rd by January 2025. This downward trend might be indicative of increased competition or shifting consumer preferences within the state. Despite these challenges, Ocean Breeze's sales figures in the Flower category remained relatively robust, with sales peaking in November 2024, which suggests a strong market demand and brand loyalty within this particular segment. Overall, while Ocean Breeze has demonstrated strength in certain areas, there is room for improvement and strategic adjustments to enhance their market position across all categories.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Ocean Breeze has experienced fluctuations in its ranking, indicating a dynamic market presence. From October 2024 to January 2025, Ocean Breeze's rank shifted from 29th to 30th, with a brief dip to 33rd in December. This movement suggests a competitive struggle, particularly when compared to brands like Root & Bloom, which maintained a relatively stable position, only dropping from 21st to 28th over the same period. Meanwhile, Nature's Heritage showed a decline from 21st to 32nd, indicating potential opportunities for Ocean Breeze to capitalize on its competitors' volatility. Despite these challenges, Ocean Breeze's sales figures remained relatively stable, suggesting a loyal customer base that could be leveraged for future growth. Brands such as Garcia Hand Picked and Cresco Labs also present competitive pressures, with Cresco Labs showing a notable improvement in rank from 45th to 29th, highlighting the need for Ocean Breeze to innovate and differentiate to maintain and improve its market position.
Notable Products
In January 2025, Gastro Pop (3.5g) emerged as the top-performing product for Ocean Breeze, climbing from fifth place in December 2024 to first place with a notable sales figure of 2225 units. Bacio Gelato Pre-Roll (1g) secured the second spot, making a strong entry into the rankings. Blue Zushi (3.5g) followed closely in third place, showcasing its competitive edge in the Flower category. Gary Eye's (3.5g) maintained its position at fourth, consistent with its December 2024 rank. Melona (3.5g) rounded out the top five, demonstrating a stable presence in the market for Ocean Breeze products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
