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Sep-2024
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Overview
Market Insights Snapshot
Ocean Breeze has experienced notable fluctuations in its performance across various product categories in Massachusetts. In the Flower category, Ocean Breeze's ranking improved significantly from 42nd in July 2024 to 26th in August 2024, before dropping to 49th in September 2024. This indicates a volatile position in the market, with sales peaking in August before declining sharply. On the other hand, the Pre-Roll category shows a more consistent performance, with Ocean Breeze maintaining a steady rank around the mid-40s, indicating a stable demand for their pre-roll products.
In contrast, the Edible category in Massachusetts shows a downward trend for Ocean Breeze. Starting at 48th in June 2024, the brand's rank fell to 63rd by September 2024, which suggests a declining interest or increased competition in this segment. Furthermore, Ocean Breeze did not make it into the top 30 for the Concentrates category during the observed months, highlighting a potential area for improvement or a need for strategic adjustments. These insights suggest that while Ocean Breeze has strengths in certain categories, there are areas where they face challenges, and understanding these dynamics is crucial for future strategic planning.
Competitive Landscape
In the competitive landscape of the flower category in Massachusetts, Ocean Breeze has experienced notable fluctuations in rank and sales from June to September 2024. Starting at rank 39 in June, Ocean Breeze improved significantly to rank 26 in August, before dropping to rank 49 in September. This volatility is contrasted by brands like Cookies and Khalifa Kush, which maintained relatively stable positions, with Cookies consistently ranking in the 40s and Khalifa Kush improving from 58 in June to 45 in September. Meanwhile, Binske showed a remarkable upward trend, climbing from outside the top 50 in June to rank 53 by September. Despite Ocean Breeze's peak in August, its sales trajectory indicates a need for strategic adjustments to maintain competitiveness, especially against brands like Bask (MA), which, although experiencing a decline, still managed to outperform Ocean Breeze in sales during the same period.
Notable Products
In September 2024, the top-performing product for Ocean Breeze was the Peanut Butter Pie Pre-Roll (1g), which secured the first rank with notable sales of 2360 units. Following closely was the Purple Churro Pre-Roll (1g) in second place. The Blue Dreamz Pre-Roll (1g), which previously held the top position in June 2024, dropped to third place this month. The Bacio Gelato Pre-Roll (1g) and Slow' N Sweet Pre-Roll (1g) rounded out the top five, ranking fourth and fifth, respectively. This month saw a reshuffling of the rankings, with new entries taking the lead and previous leaders seeing a slight decline.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
