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Oct-2024
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Overview
Market Insights Snapshot
Ole'4 Fingers has shown varied performance across different categories and states in recent months. In the Edible category within California, the brand has struggled to break into the top 30, with rankings hovering in the 40s and 50s. This indicates a challenging market presence, where the brand needs to strategize to improve its position. Despite a noticeable decline in sales from July to October, with a drop from $45,481 to $32,223, the brand's consistent ranking suggests a stable, albeit modest, foothold in the Edible category. However, their absence from the top 30 indicates potential areas for growth and improvement.
In contrast, the Flower category in California presents a different scenario for Ole'4 Fingers. While the brand did not rank in the top 30 in July and August, it emerged in September at rank 82 and slightly dropped to 94 in October. This entry into the rankings, even at a lower position, suggests a positive trajectory and potential for growth in this category. The sales figures for Flower showed a decline from September to October, yet the brand's ability to make it into the rankings after being absent for two months could indicate an opportunity to capitalize on this momentum and improve their standing in the competitive California market.
Competitive Landscape
In the competitive landscape of the California flower category, Ole'4 Fingers has experienced a notable shift in its market position from September to October 2024. Initially absent from the top 20 rankings in July and August, Ole'4 Fingers emerged at rank 82 in September, only to drop to rank 94 by October. This decline in rank coincides with a decrease in sales, suggesting a potential challenge in maintaining market share. In comparison, CRU Cannabis also experienced fluctuations, moving from rank 73 in July to 89 in October, with a similar downward sales trend. Meanwhile, UP! saw a consistent decline from rank 64 in July to 92 in October, indicating a broader market trend of volatility among top brands. The entry of TRENDI into the rankings in October at position 98 further intensifies competition, highlighting the dynamic nature of the California flower market and the challenges Ole'4 Fingers faces in sustaining its competitive edge.
Notable Products
In October 2024, the top-performing product for Ole'4 Fingers was Kush Face Smalls (3.5g) in the Flower category, which climbed to the number one spot with sales of $9,888. Bubble Bath Smalls (3.5g), also in the Flower category, ranked second, showing a significant recovery from its fourth place in September. Honey Buns Smalls (3.5g) in the Flower category dropped to third position after leading in September. Blueberry Gummies 10-Pack (100mg) in the Edible category maintained a steady presence, moving up to fourth place from fifth in September. Diamond Ring Smalls (3.5g) entered the top five for the first time, rounding out the list in fifth place.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
