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Nov-2024
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Overview
Market Insights Snapshot
Ole'4 Fingers has shown a fluctuating performance in the California market, particularly in the Edible category. From August to November 2024, the brand's ranking oscillated between positions 50 and 55, indicating a somewhat unstable presence in the top 30 brands. Despite this, there was a noticeable increase in sales from September to November, suggesting a potential recovery or strategic shift that might be worth monitoring. In contrast, their performance in the Flower category is less impressive, as they did not make it into the top 30 brands in any of the months observed. This absence could point to a need for Ole'4 Fingers to reassess their strategy in this category to enhance their market position.
The sales trends in California highlight a critical area of focus for Ole'4 Fingers. The decline in Edible sales from September to October, followed by a rebound in November, suggests that external factors or seasonal trends might be influencing consumer behavior. Their Flower category sales data is limited, with no ranking in the top 30, which might imply a lack of competitive edge or market penetration in this segment. This could serve as a strategic opportunity for Ole'4 Fingers to innovate or diversify their product offerings to capture a larger market share. Observing these trends over the coming months will be crucial in understanding the brand's trajectory and potential areas for growth.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Ole'4 Fingers has shown a fluctuating performance in recent months. Despite a dip in October 2024, where it ranked 55th, Ole'4 Fingers managed to improve its position to 52nd by November 2024. This improvement is notable when compared to competitors like Lights Out, which saw a decline from 51st in August to 58th in November. Meanwhile, NFuzed maintained a relatively stable position, ranking between 39th and 46th, and UP! demonstrated a strong recovery from 49th in September to 43rd in October and November. Ole'4 Fingers' sales trajectory also reflects a recovery, with November sales showing a rebound from October's lower figures, suggesting potential for further growth if the upward trend continues. This dynamic environment underscores the importance of strategic positioning and market adaptation for Ole'4 Fingers to enhance its competitive edge.
Notable Products
In November 2024, Ole'4 Fingers saw Bubble Bath Smalls (3.5g) reclaim its top position in the Flower category with impressive sales of 13,529 units, a significant increase from previous months. Diamond Ring Smalls (3.5g) climbed to the second position, showing a strong performance with a rise from fifth place in October. Strawberry Gummies 10-Pack (100mg) secured the third spot in the Edible category, maintaining a consistent rank since September. Clementine Distillate Cartridge (1g) emerged in the Vapor Pens category, debuting at fourth place. Blueberry Gummies 10-Pack (100mg) rounded out the top five, slightly dropping from its fourth place in October, yet showing steady sales growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
