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Jan-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Olio has shown varied performance across different categories. Notably, in the Concentrates category, Olio experienced a decline in its ranking from 16th place consistently over three months to 20th place in January 2025. This drop coincides with a decrease in sales from October 2024 to January 2025. Conversely, Olio's presence in the Edible category has seen a positive trajectory, with a steady climb from 31st to 26th place over the same period, indicating a growing acceptance and preference for their edible products in the market. The Vapor Pens category also faced a downturn, with rankings slipping from 13th to 18th, reflecting a potential challenge in maintaining interest or competitiveness in this segment.
Meanwhile, in New York, Olio's performance in the Concentrates category has been notably strong, with a significant improvement in rankings from outside the top 30 to 7th place by January 2025. This upward movement suggests a successful penetration and growing consumer base for Olio's concentrates in New York. However, the Vapor Pens category tells a different story, where Olio's ranking fluctuated, starting at 26th and ending at 33rd, indicating potential volatility or competition in the vapor pens market. Despite these ups and downs, Olio's overall sales in New York have shown resilience, particularly in the Concentrates category, where sales more than tripled from November 2024 to January 2025.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Olio experienced notable fluctuations in its market position from October 2024 to January 2025. Initially ranked 13th in October, Olio climbed to 11th in November, indicating a positive reception and increased sales momentum. However, by December, Olio's rank slipped to 14th, and further to 18th in January, suggesting a potential challenge in maintaining its competitive edge. This decline in rank coincides with a decrease in sales, contrasting with the performance of competitors like EvoLab, which improved its rank significantly from 36th to 17th, and Seed and Smith (LBW Consulting), which peaked at 11th in December. Meanwhile, The Colorado Cannabis Co. and AiroPro also experienced rank volatility, but maintained relatively higher sales figures than Olio. These dynamics highlight the intense competition in the Colorado vapor pen market and underscore the importance for Olio to innovate and strategize to regain and sustain a higher market position.
Notable Products
In January 2025, the top-performing product from Olio was the Traditional Rosin Gummies 10-Pack (100mg), maintaining its first-place rank for four consecutive months with sales reaching 2,287 units. Sour Peaches Live Rosin Gummies 10-Pack (100mg) notably climbed to second place, showing a significant increase from previous months with 821 units sold. Sour Raspberry Rosin Gummies 10-Pack (100mg) also improved its ranking, moving up from fourth in December to third in January. Meanwhile, Rainbow Sketti Live Rosin Cartridge (0.5g) entered the top rankings for the first time, securing the fourth position. Pomegranate Limeade Rosin Gummies 10-Pack (100mg) completed the top five, marking its debut in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
