.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Olio's performance in the Colorado market across various categories shows a mixed trend. In the Concentrates category, Olio experienced a notable decline in rankings from 15th in July 2024 to 32nd by October 2024, accompanied by a significant drop in sales. This downward trajectory is also reflected in the Vapor Pens category, where Olio dropped from 20th to 39th over the same period. Although they managed to remain in the top 30 for Edibles in July and August, they fell out by September, highlighting challenges in maintaining a competitive edge across multiple product lines in the Colorado market.
In contrast, Olio's presence in New York appears more stable, particularly in the Vapor Pens category, where they maintained a position within the top 40 throughout the period, even improving slightly from August to October. However, their performance in Concentrates shows a gradual decline, dropping from 15th in August to 23rd by October, indicating potential market pressures or competitive challenges. Notably, Olio was not ranked in the top 30 for Concentrates in July, which could suggest a recent entry or a previous underperformance in this category within New York.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Olio has experienced notable fluctuations in its ranking and sales over the past few months. From July to October 2024, Olio's rank improved from 30th to 29th, indicating a slight upward trend in its market position. Despite this improvement, Olio faces stiff competition from brands like Jetty Extracts and OMO - Open Minded Organics, which have shown stronger sales growth. Notably, OMO - Open Minded Organics climbed from 36th to 27th place, surpassing Olio in October. Meanwhile, Cookies maintained a consistent presence, reappearing in the rankings in October at 30th, just behind Olio. These dynamics suggest that while Olio is holding its ground, it must strategize to enhance its competitive edge and capture more market share in the evolving New York vapor pen market.
Notable Products
In October 2024, the top-performing product from Olio was the Fresh Squeeze Live Resin Cartridge (1g) in the Vapor Pens category, achieving the number one rank with sales of 760 units. Granny's Apple Live Resin Cartridge (1g) also performed well, securing the second position in the same category. The Sour Grape Soda Rosin Gummies 10-Pack (100mg) emerged as a notable entry in the Edible category, ranking third. The Papaya Candy Live Rosin Cartridge (0.5g) and Pine Fire Live Resin Disposable (4g) followed closely in the fourth and fifth positions, respectively. Compared to previous months, Fresh Squeeze Live Resin Cartridge (1g) saw a significant jump from third to first, while Granny's Apple Live Resin Cartridge (1g) entered the rankings for the first time in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
