.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Colorado, Olio's performance across different product categories shows varied trends. In the Concentrates category, Olio experienced fluctuations, moving from a rank of 11 in August to 18 in October, before climbing back up to 12 in November. This indicates a potential recovery or strategic adjustment in their approach. In contrast, the Edible category saw a consistent upward trend, with Olio improving its ranking from 32 in August to 24 by November, suggesting growing consumer acceptance or effective marketing strategies. However, in the Vapor Pens category, Olio's rank remained relatively stable, hovering around the mid-teens, which may indicate a steady but unremarkable performance in this segment.
Olio's presence in New York presents a contrasting picture. In the Concentrates category, Olio maintained a solid presence, though it temporarily fell out of the top 30 in October before returning to a rank of 15 in November, which could suggest a temporary supply or distribution issue. Meanwhile, their performance in the Vapor Pens category was less impressive, with the brand consistently ranking outside the top 30, except for a brief appearance at rank 31 in October. The absence from the top 30 in this category in November might point to challenges in market penetration or competition from other brands. Such insights highlight the diverse challenges and opportunities Olio faces in different state markets and product categories.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Olio has experienced a slight decline in its ranking over the past few months, moving from 16th place in August 2024 to 18th in November 2024. This shift is notable as it reflects a broader trend of fluctuating sales figures, with Olio's sales peaking in August but then experiencing a downward trajectory. Despite this, Olio remains competitive, maintaining a higher rank than brands like Harmony Extracts and Dabble Extracts, which have seen inconsistent rankings and sales. However, Seed and Smith (LBW Consulting) has shown a notable improvement, climbing from 28th place in September to 17th in November, potentially posing a future challenge to Olio. Additionally, Sano Gardens has maintained a relatively stable position, suggesting a consistent market presence. These dynamics highlight the importance for Olio to strategize effectively to regain its competitive edge in the Colorado vapor pen market.
Notable Products
In November 2024, Traditional Rosin Gummies 10-Pack (100mg) continued to dominate as Olio's top-performing product, maintaining its first-place ranking across four consecutive months with a notable sales figure of 2364. Sour Grape Soda Rosin Gummies 10-Pack (100mg) climbed to the second position, improving from its third-place ranking in the previous two months. Rainbow Guava Live Rosin Disposable (0.5g) made its debut in the rankings at third place, showcasing its rising popularity. Sour Raspberry Rosin Gummies 10-Pack (100mg) experienced a slight drop, moving from second place in September to third in November. Sour Peaches Live Rosin Gummies 10-Pack (100mg) remained steady in fourth place, showing consistent performance since August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
