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Dec-2024
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Overview
Market Insights Snapshot
In Colorado, Olio has shown a mixed performance across various product categories. In the Concentrates category, Olio's ranking fluctuated slightly, moving from 12th place in September to 13th place by December 2024. This indicates a relatively stable position within the top 20, though it did experience a drop in sales towards the end of the year. In the Edible category, Olio managed to improve its standing from 30th in September to 26th by December, suggesting a positive trend in consumer preference for their edible products. However, in the Vapor Pens category, Olio saw a notable decline, falling from a consistent 13th place to 19th in December, which could indicate increased competition or shifting consumer tastes in this segment.
In New York, Olio's performance in the Concentrates category showed promising growth. Despite not making the top 30 in October, Olio rebounded to 18th in November and further improved to 14th place by December. This upward trajectory highlights a growing demand for Olio's concentrates in New York. Conversely, in the Vapor Pens category, Olio struggled to maintain a strong presence, with its ranking slipping from 29th in October to 41st by December. This suggests challenges in capturing the vapor pen market, possibly due to heightened competition or changing consumer preferences in the state.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Olio has experienced notable fluctuations in its market position from September to December 2024. Initially holding a steady rank of 13th, Olio saw a decline to 19th by December, indicating a potential challenge in maintaining its competitive edge. This shift is particularly significant when compared to competitors such as AiroPro, which also experienced a drop but maintained a higher rank than Olio throughout the period. Meanwhile, Harmony Extracts showed a consistent presence, only slightly declining from 16th to 20th, suggesting a more stable performance. Additionally, Sano Gardens managed to hold a rank close to Olio's by December, despite starting at a lower position. These dynamics highlight the competitive pressures Olio faces, emphasizing the need for strategic adjustments to regain and sustain a higher market position in the vapor pens category.
Notable Products
In December 2024, Olio's top-performing product was the Traditional Rosin Gummies 10-Pack (100mg) in the Edible category, maintaining its number one rank consistently from September through December, with sales reaching 2094 units. The Purple Marmalade Live Rosin Cartridge (0.5g) emerged as the second top product in the Vapor Pens category, marking its first appearance in the rankings. Following closely, the Dementus Diesel Live Rosin Cartridge (0.5g) secured the third position, also debuting in December. Granny's Apple Live Resin Cartridge (1g) and Daywalker Rosin Cartridge (0.5g) filled the fourth and fifth spots respectively, both making their initial entries in the rankings. This shift indicates a strong consumer interest in Olio's vapor pen offerings, which were not previously ranked in the earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
