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Dec-2024
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Overview
Market Insights Snapshot
Ooowee has demonstrated a strong performance in the Washington market, particularly in the Concentrates category, where it has consistently held the number one spot from September to December 2024. This stability indicates a strong market presence and consumer preference for their concentrates. Meanwhile, in the Pre-Roll category, Ooowee maintained a solid second place throughout the same period, showcasing its competitive edge in this segment as well. In the Vapor Pens category, Ooowee experienced a slight decline in its ranking, moving from sixth place in September and October to eighth and ninth in November and December, respectively. This suggests some challenges in maintaining its position against other competitors in this category, despite a strong start to the quarter.
In contrast, Ooowee's performance in the Flower category in Washington has seen more fluctuation. Starting at 13th place in September, the brand improved slightly to 12th in October but dropped to 16th and then to 20th by December. This downward trend could be indicative of increased competition or shifting consumer preferences within the Flower category. It's noteworthy that while Ooowee has shown resilience in some categories, the Flower segment presents an area where the brand might need to reassess its strategy to regain market share and improve its standings in the coming months.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll category, Ooowee consistently held the second rank from September to December 2024, demonstrating a stable market position. Despite not surpassing Phat Panda, which maintained the top rank with increasing sales each month, Ooowee's sales showed a positive trend, especially notable with a significant jump from October to December. This indicates a strong brand presence and customer loyalty. Meanwhile, Hellavated and 2727 Marijuana exchanged positions in the third and fourth ranks, suggesting a competitive tussle that could potentially impact Ooowee if these brands continue to innovate or expand. Overall, Ooowee's consistent ranking and upward sales trajectory highlight its competitive strength in the market, although keeping an eye on the dynamic movements of other brands remains crucial for maintaining its position.
Notable Products
In December 2024, Ooowee's top-performing product was Face Lock Sugar Wax (1g) in the Concentrates category, maintaining its number one rank from previous months with a notable sales figure of 9994. Pink Zaza BHO Wax (1g) also retained its second position in Concentrates, showing consistent sales growth. Sour Gum Sugar Wax (1g) rose to the third position, improving from fifth place in November, indicating a surge in popularity. Saint Lauruntz Wax (1g) re-entered the rankings at fourth place, showcasing a recovery in sales after being unranked in October and November. Seattle Strawberry Cough Pre-Roll 5-Pack (5g) in the Pre-Roll category dropped to fifth place, continuing its downward trend from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
