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Sep-2025
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Overview
Market Insights Snapshot
Ooowee has demonstrated a robust performance in the Washington market, particularly in the Concentrates and Pre-Roll categories. In the Concentrates category, Ooowee has consistently held the top rank from June through September 2025, showcasing its dominance and stable consumer demand. The Pre-Roll category also reflects a strong upward trajectory, with Ooowee climbing from the second rank in June and July to securing the top position in August and maintaining it in September. This indicates a growing preference for Ooowee's offerings in this segment, despite the competitive landscape. However, it's worth noting that while sales in these categories remain strong, the Vapor Pens category has seen a consistent 11th rank over the same period, suggesting potential room for growth or strategic adjustments.
In contrast, Ooowee's performance in the Flower category in Washington has seen some volatility. Starting at the 26th position in June, the brand improved to the 23rd position by July, but experienced a slight dip to 24th in August, and fell out of the top 30 by September. This downward trend indicates challenges in maintaining competitiveness in the Flower segment, which may require strategic reevaluation or innovation to regain market share. Despite the fluctuations in the Flower category, the overall sales figures for Ooowee in Washington suggest a strong market presence, with significant contributions from its top-performing categories.
Competitive Landscape
In the Washington Pre-Roll category, Ooowee has demonstrated a remarkable upward trajectory, overtaking Phat Panda to claim the top rank in August and September 2025. This shift signifies a significant competitive edge for Ooowee, as it not only surpassed a long-standing leader but also maintained its position for two consecutive months. Meanwhile, Mama J's consistently held the third position throughout this period, indicating a stable but less competitive stance compared to the dynamic shifts between Ooowee and Phat Panda. The consistent rise in Ooowee's rank and its ability to maintain the lead suggests a strong consumer preference and effective market strategies, positioning it as a formidable player in the Washington Pre-Roll market.
Notable Products
In September 2025, Seattle Strawberry Cough Pre-Roll 5-Pack (5g) maintained its position as the top-performing product for Ooowee, continuing its streak as the number one ranked item since June. Face Lock Sugar Wax (1g) saw a notable rise, moving from the fifth position in August to second in September, with sales reaching 5696 units. Lemon Cherry Gelato Pre-Roll 5-Pack (5g) climbed to third place, showing consistent growth since its introduction in August. Ooowee Marker Pre-Roll 5-Pack (5g) re-entered the rankings at fourth position after not being listed in July and August. FaceLock Pre-Roll 5-Pack (5g) debuted in the rankings at fifth place, indicating a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
