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Oct-2024
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Overview
Market Insights Snapshot
Ooowee has demonstrated a strong performance in the Washington market, particularly in the Concentrates category where it has consistently held the top rank from July through October 2024. This indicates a robust and stable demand for their products in this segment. Additionally, their Pre-Roll products have maintained a solid position at rank 2 since August, showcasing a significant consumer interest. In contrast, the Vapor Pens category has seen a slight fluctuation, with Ooowee moving from rank 6 to 7 in September before regaining its position in October. This suggests a competitive environment in the vapor pens market, requiring strategic efforts to maintain or improve their standing.
In the Flower category, Ooowee's ranking experienced a minor dip in September, moving from 11th to 14th, before recovering to 12th in October. This fluctuation could indicate a volatile market or shifting consumer preferences that the brand needs to address to enhance its position. It's noteworthy that in all the categories mentioned, Ooowee has remained within the top 30, reflecting overall strong brand presence and market penetration in Washington. However, the absence of a top 30 ranking in any category would be concerning and require immediate attention to identify and rectify potential weaknesses in product offerings or marketing strategies.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Ooowee has demonstrated a consistent performance, maintaining a stable rank of 6th place in July, August, and October 2024, with a slight dip to 7th in September. This stability in ranking reflects a solid market presence, although sales figures indicate a positive upward trend, peaking in October. Notably, Mfused, a leading competitor, experienced a significant drop from 1st to 7th place from July to October, highlighting potential market volatility that Ooowee has managed to navigate effectively. Meanwhile, Plaid Jacket consistently held the 5th position, indicating a strong competitive edge just above Ooowee. Micro Bar also presents a formidable challenge, maintaining a top 4 position throughout the period. Despite these competitive pressures, Ooowee's ability to sustain its rank and increase sales suggests a resilient brand strategy in the Washington vapor pen market.
Notable Products
In October 2024, Ooowee's top-performing product was Face Lock Sugar Wax (1g) in the Concentrates category, maintaining its number one rank consistently since July 2024 with impressive sales of 9,885 units. Key Bump Sugar Wax (1g), also in the Concentrates category, held steady at the second position, showing a significant increase from its third-place ranking in August. Pink Zaza BHO Wax (1g) remained in third place, reflecting consistent demand despite a slight drop in rank from August. The Seattle Strawberry Cough Pre-Roll 5-Pack (5g) debuted strongly at fourth place in October, indicating a successful entry into the Pre-Roll category. Sour Gum Sugar Wax (1g) reappeared in the rankings at fifth place, showing a resurgence in popularity after being unranked in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
