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Sep-2024
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Overview
Market Insights Snapshot
Ooowee has demonstrated a strong performance in the Washington cannabis market, particularly in the Concentrates category where it has consistently held the top rank from June to September 2024. This indicates a solid market presence and consumer preference in this category. In the Pre-Roll category, Ooowee has shown impressive upward momentum, climbing from fourth place in June to securing the second spot by August and maintaining it through September. This suggests that their Pre-Roll products are gaining traction and popularity among consumers. However, the brand's performance in the Flower category fluctuated, peaking at rank 10 in August but dropping to rank 13 by September, indicating potential challenges or increased competition in this segment.
In the Vapor Pens category, Ooowee has shown a steady improvement, moving from the eighth position in June to the fifth position by August and maintaining it in September. This consistent improvement points towards a growing acceptance and possibly an expansion of their product offerings in this category. The absence of Ooowee from the top 30 rankings in any other state or province could be seen as a limitation to their market reach or a strategic focus exclusively on Washington. This concentrated success in Washington might suggest a deep understanding of local consumer preferences or a strong brand loyalty in the state, but it also highlights potential areas for growth in other regions.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Ooowee has demonstrated a notable upward trajectory in rankings over the past few months. Starting from the 8th position in June 2024, Ooowee climbed to the 6th spot in July and further improved to 5th place by August, maintaining this position in September. This consistent rise in rank is indicative of a positive trend in sales performance, contrasting with the decline experienced by top competitor Mfused, which fell from the 1st rank in June to 4th by September. Meanwhile, Micro Bar has shown a steady presence, moving up to 3rd place in September, which suggests a competitive pressure on Ooowee to maintain its growth momentum. Plaid Jacket and Full Spec have remained relatively stable, with Plaid Jacket slightly dropping from 4th to 6th, and Full Spec holding steady at 7th. This dynamic environment highlights the importance for Ooowee to continue leveraging its upward sales trend to potentially break into the top three in the coming months.
Notable Products
In September 2024, Face Lock Sugar Wax (1g) maintained its position as the top-performing product for Ooowee, achieving the highest sales figure of 11,289 units. Pink Zaza BHO Wax (1g) consistently held the second rank for the third consecutive month, while Key Bump Sugar Wax (1g) remained stable in third place since August. Saint Lauruntz Wax (1g) saw a steady performance, securing the fourth spot for two consecutive months. Notably, Sunset Lemonade BHO Wax (1g) re-entered the rankings in September, taking the fifth position after being absent in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
