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Dec-2025
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Overview
Market Insights Snapshot
Ooowee has demonstrated impressive consistency in the Washington market, particularly within the Concentrates and Pre-Roll categories. The brand has maintained the top position in both these categories from September through December 2025, indicating a strong foothold and consumer preference in these segments. Notably, in the Concentrates category, Ooowee saw a significant sales increase from October to December, reflecting a robust demand for their products. However, their performance in the Vapor Pens category shows a slight fluctuation, with rankings oscillating between 11th and 12th place. This suggests a competitive landscape where Ooowee might need to strategize to climb higher in the rankings.
In the Flower category, Ooowee's ranking in Washington experienced some volatility. Although they improved from 34th place in September to 26th in November, they slipped back to 31st by December. This movement might indicate challenges in maintaining a consistent market share or the presence of strong competition. The fact that Ooowee did not break into the top 30 in this category for most months could be seen as an area for potential growth. These insights provide a snapshot of Ooowee's market dynamics and highlight areas where the brand excels as well as opportunities for improvement.
Competitive Landscape
In the Washington Pre-Roll category, Ooowee has consistently maintained its top position from September to December 2025, showcasing its dominance in the market. Despite a slight fluctuation in sales, with a notable increase in December, Ooowee's leadership remains unchallenged. Meanwhile, Phat Panda holds steady at the second rank, with sales figures that are consistently lower than Ooowee's, although they experienced a significant sales boost in December. Mama J's also maintains its third position, with sales showing a positive trend, particularly in December. This consistent ranking and sales performance of competitors underscore Ooowee's strong brand presence and customer loyalty in the Washington Pre-Roll market, reinforcing its position as the leading choice for consumers.
Notable Products
In December 2025, the top-performing product for Ooowee was the Seattle Strawberry Cough Pre-Roll 5-Pack (5g) in the Pre-Roll category, maintaining its number one rank from November with sales of 6,731 units. The FaceLock Pre-Roll 5-Pack (5g) followed closely in the Pre-Roll category, consistently holding the second position after briefly leading in October. Seattle Strawberry Cough Sugar Wax (1g) in the Concentrates category climbed to third place, showing a positive trend from its fifth place in November. Lemon Cherry Gelato Pre-Roll (1g) entered the top five for the first time, securing the fourth position. Face Lock Sugar Wax (1g) reappeared in the rankings at fifth place, indicating a recovery in popularity after being unranked in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
