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Jan-2025
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Overview
Market Insights Snapshot
Ooowee has shown a strong performance in the Washington cannabis market, particularly in the Concentrates category where it consistently held the top position from October 2024 through January 2025. This steady dominance indicates a robust demand and a well-established presence in this category. However, in the Flower category, Ooowee experienced a noticeable decline, slipping from 13th place in October to 25th place by January. This downward trend may suggest increasing competition or shifts in consumer preferences within the Flower category.
In the Pre-Roll category, Ooowee maintained a solid second-place ranking over the same period, reflecting a stable consumer base and potentially effective product offerings in this segment. Conversely, the brand's Vapor Pens category saw a gradual decline, moving from 6th place in October to 11th place by January. This shift might indicate challenges in maintaining market share against other brands or changes in consumer purchasing behavior. Notably, Ooowee's absence from the top 30 in any other state or province highlights its concentrated success and potential areas for expansion beyond Washington.
Competitive Landscape
In the Washington Pre-Roll market, Ooowee consistently maintained its position as the second-ranked brand from October 2024 to January 2025, showcasing a stable performance in a competitive landscape. Despite a dip in sales in November 2024, Ooowee's sales rebounded by January 2025, indicating resilience and effective market strategies. The brand is positioned behind Phat Panda, which held the top rank consistently, highlighting a significant gap in market dominance. However, Ooowee's sales figures were significantly higher than those of 2727 Marijuana and Hellavated, which remained in the third and fourth positions, respectively. This suggests that while Ooowee is not yet challenging the leader, it is comfortably outperforming other competitors, making it a formidable player in the Washington Pre-Roll category.
Notable Products
In January 2025, Face Lock Sugar Wax (1g) maintained its position as the top-performing product for Ooowee, continuing its streak from previous months with a sales figure of 8490. Pink Zaza BHO Wax (1g) also held steady at the second rank, showing consistent performance across the months. Seattle Strawberry Cough Sugar Wax (1g) emerged as a new contender, securing the third spot in its debut month. Ooowee Marker Wax (1g) improved its ranking to fourth, up from its initial position in December 2024. Seattle Strawberry Cough Pre-Roll 5-Pack (5g) remained stable in fifth place, demonstrating a slight increase in sales compared to December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
