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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Ooowee is stocked at 195 licensed dispensaries across Washington and New Mexico, 194 of them in Washington, with the deepest coverage in Seattle, Tacoma, Olympia, Spokane, and Vancouver. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Ooowee’s mix leaned heavily into Pre-Roll at 57.96% share with year-over-year growth of 59.53% and month-over-month growth of 12.18%, while Vapor Pens held 22.43% share with 11.13% YoY and 9.14% MoM. Concentrates accounted for 11.42% share but contracted −6.90% YoY despite a 7.45% MoM lift, and Flower at 8.20% share grew 10.75% YoY and 19.59% MoM. With Pre-Roll ranked 1 in Washington and brand-level sales up 31.27% YoY alongside a 5.92% YoY average price increase, the pattern implies that category momentum in Pre-Roll is the primary driver of overall gains, while short-term rebounds in Flower and Concentrates are not yet reversing their longer-cycle mix weight.
The mix shift implies a deliberate concentration strategy around Pre-Roll leadership, using Vapor Pens as a secondary growth engine and allowing smaller categories to play tactical rather than scale roles; Pre-Roll’s 59.53% YoY versus Vapor Pens’ 11.13% YoY widens the dependency gap, while MoM gains of 12.18% in Pre-Roll and 19.59% in Flower suggest near-term promos or product drops are timed to keep velocity high without diluting the core. With a rank of 1 in Washington for Pre-Roll and brand average price up 5.92% YoY against a 31.27% YoY sales lift, the implication is that Ooowee’s pricing power is being earned primarily through Pre-Roll mix expansion rather than across-the-board price escalation, leaving Vapor Pens and Concentrates as diversification hedges rather than share drivers.
Competitive Landscape
Ooowee sits at rank #1 in Washington Pre-Roll for July 2026, up 1 position year over year from #2, and it has held #1 across the last three months while peaking at #1 in July 2026; meanwhile, Phat Panda slid from #1 to #2 despite a 121.1% year-over-year sales lift, and Mama J's stayed flat at #3 even with a 43.1% YoY increase, indicating that Ooowee’s rank stability against competitors gaining 29.9% to 52.0% YoY suggests the brand’s advantage is anchored in distribution and mix rather than outsized growth surges.
Notable Products
FaceLock Pre-Roll 5-Pack (5g) posted the standout movement in July 2026 with a +35.6% month-over-month increase while rising to rank 3, as Seattle Strawberry Cough Pre-Roll 5-Pack (5g) held rank 1 on a smaller +16.9% gain. Cheat Code Pre-Roll 5-Pack (5g) advanced to rank 2 on +29.4% MoM, whereas Pink Zaza Pre-Roll 5-Pack (5g) slipped within the top ten at rank 9 with a -5.1% decline. With ten of the top ten SKUs coming from the Pre-Roll category and only modest negative movement at the bottom, the mix points to Ooowee concentrating assortment and demand around multi-pack Pre-Rolls to scale volume rather than diversifying into new categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
