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Jan-2025
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Overview
Market Insights Snapshot
Papa & Barkley has demonstrated consistent performance across various product categories in California. Notably, the brand has maintained a stronghold in the Tincture & Sublingual and Topical categories, consistently ranking first over the past few months. This indicates a solid market presence and consumer loyalty in these categories. In the Capsules category, Papa & Barkley showed a slight improvement, moving from the 9th position to the 8th position between October 2024 and January 2025. While the brand's sales in the Capsules category have fluctuated, the upward movement in ranking suggests a positive trend. However, in the Edible category, Papa & Barkley has not broken into the top 30, indicating potential areas for growth or reevaluation of strategy.
The brand's performance highlights its dominance in certain categories, particularly in California, where it has secured the top position in Topicals throughout the observed months, despite a slight dip in sales in January 2025. This consistency underscores Papa & Barkley's strong brand recognition and product quality in these segments. The Tincture & Sublingual category also remains a standout, with Papa & Barkley maintaining its first-place ranking, showcasing its leading position in this niche. The lack of presence in the top 30 for Edibles might suggest either a strategic focus on other categories or an opportunity for market expansion. Overall, Papa & Barkley's data reflects a robust performance in key areas, with room for growth in others.
Competitive Landscape
In the competitive landscape of California's topical cannabis market, Papa & Barkley consistently holds the top rank from October 2024 through January 2025, showcasing its dominance in this category. Despite fluctuations in sales, with a notable dip in January 2025, Papa & Barkley maintains its leadership position, indicating strong brand loyalty and market presence. In contrast, Mary's Medicinals consistently ranks second, with stable sales figures that are significantly lower than Papa & Barkley's, suggesting a solid but less commanding market position. Meanwhile, Buddies remains in third place throughout the same period, with sales figures that are substantially lower than both leading brands, indicating a more niche market presence. This consistent ranking underscores Papa & Barkley's robust market strategy and consumer preference, positioning it as a formidable leader in the California topical cannabis sector.
Notable Products
In January 2025, the top-performing product for Papa & Barkley was the CBD/THC/CBN 2:4:1 Sleep Releaf Blackberry Elderberry Gummies 20-Pack, which rose to the first position with sales of 4413 units. This product consistently held the second rank in the previous three months, demonstrating a significant improvement in its ranking. The CBD/THC 1:3 THC Rich Releaf Balm, previously the top performer, moved to the second position in January 2025. The CBD/THC 3:1 CBD Rich Releaf Balm maintained a steady third position for four consecutive months. Meanwhile, the CBD/THC 1:3 THC Rich Releaf Body Oil remained stable in the fifth position since November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
