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Dec-2024
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Overview
Market Insights Snapshot
Papa & Barkley has demonstrated consistent performance across various categories in California. Notably, the brand has maintained its leading position in the Tincture & Sublingual and Topical categories, holding the number one rank from September through December 2024. This dominance in the Topical category is underscored by a steady increase in sales, culminating in December with impressive figures. In contrast, the Capsules category has seen a stable rank at ninth place throughout the same period, indicating a solid but less dominant presence compared to their top-performing categories.
In the Edible category, Papa & Barkley has not been able to penetrate the top 30 brands, fluctuating between the 31st and 35th positions over the last few months of 2024. This suggests that while the brand is competitive, it faces significant challenges in this segment within the California market. The brand's performance in Edibles contrasts with its stronghold in other categories, highlighting potential areas for strategic improvement or market differentiation. This varied performance across categories illustrates the dynamic nature of the cannabis market and the need for brands to adapt and innovate continually.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Papa & Barkley consistently holds the top position, maintaining its rank at number one from September to December 2024. This dominance is particularly notable when compared to its closest competitor, Mary's Medicinals, which remains steadfast at the second rank throughout the same period. While Mary's Medicinals shows stable sales figures, Papa & Barkley demonstrates a positive upward trend in sales, suggesting a growing preference among consumers. Meanwhile, Buddies consistently ranks third, indicating a clear hierarchy in brand preference within this category. Papa & Barkley's ability to sustain its leading position amidst strong competition highlights its robust brand loyalty and effective market strategies, making it a formidable player in the California topical cannabis market.
Notable Products
In December 2024, Papa & Barkley's top-performing product was the CBD/THC 1:3 THC Rich Releaf Balm (100mg CBD, 300mg THC, 50ml), maintaining its position as the best-selling item for four consecutive months with sales of 5050 units. The CBD/THC/CBN 2:4:1 Sleep Releaf Blackberry Elderberry Gummies 20-Pack (40mg CBD, 80mg THC, 20mg CBN) also held steady at the second rank, showing a notable increase in sales from November to December. The CBD/THC 3:1 CBD Rich Releaf Balm (135mg CBD, 33mg THC, 15ml) remained third, consistently performing well throughout the months. The CBD/THC 3:1 Rich Releaf Balm (450mg CBD, 150mg THC, 50ml) maintained its fourth-place ranking, though it experienced a slight decline in sales compared to November. Lastly, the CBD/THC 1:3 THC Rich Releaf Body Oil (100mg CBD, 300mg THC, 60ml) reclaimed its fifth position, showing a recovery in sales after a dip in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
