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Oct-2024
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Overview
Market Insights Snapshot
Papa & Barkley has demonstrated consistent performance in the California market, maintaining a strong presence across various product categories. In the Tincture & Sublingual and Topical categories, the brand has held the number one ranking from July to October 2024, indicating a dominant position in these segments. The stability in these rankings suggests a strong consumer preference and brand loyalty in California. However, the brand's performance in the Edible category shows some fluctuation, moving from a rank of 33 in July and August to 30 in September, before slightly declining to 32 in October. This movement, although minor, could indicate competitive pressure or shifting consumer tastes within the Edible segment.
In contrast, the Capsules category has shown remarkable stability with a consistent rank of 9 from July to October 2024. This steadiness in ranking, despite a slight dip in sales in August, reflects a resilient market position for Papa & Barkley in California. Notably, the brand does not appear in the top 30 rankings for Edibles in July and August, highlighting a potential area for growth or a need for strategic adjustments. Overall, the data suggests that while Papa & Barkley has a strong foothold in certain categories, there remains room for improvement in others to enhance its competitive edge in the dynamic cannabis market.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Papa & Barkley consistently maintains its leading position, ranking first from July to October 2024. This dominance is underscored by its stable sales performance, which, despite slight fluctuations, remains robust. In contrast, Mary's Medicinals holds the second position throughout the same period, with sales figures notably lower than Papa & Barkley's, indicating a significant gap between the two. Meanwhile, Buddies maintains a steady third place, with sales figures considerably trailing behind both leaders. The consistent top ranking of Papa & Barkley suggests a strong brand loyalty and market presence, which competitors have yet to challenge effectively in this category.
Notable Products
In October 2024, the top-performing product for Papa & Barkley was the CBD/THC 1:3 THC Rich Releaf Balm (100mg CBD, 300mg THC, 50ml) in the Topical category, maintaining its first-place rank consistently since July 2024. The CBD/THC/CBN 2:4:1 Sleep Releaf Blackberry Elderberry Gummies 20-Pack (40mg CBD, 80mg THC, 20mg CBN) in the Edible category also held steady at the second position throughout these months. The CBD/THC 3:1 CBD Rich Releaf Balm (135mg CBD, 33mg THC, 15ml) improved its rank to third in September and maintained it in October. Meanwhile, the CBD/THC 3:1 Rich Releaf Balm (450mg CBD, 150mg THC, 50ml) saw a slight decline, moving from third in August to fourth by October. Notably, the newly ranked CBD/THC 30:1 CBD Rich Releaf Tincture (435mg CBD, 15mg THC, 15ml) entered the rankings at fifth place in October with sales of 2996.0.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
