Oct-2024
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Overview
Market Insights Snapshot
Peachy Hash & Co. has shown a notable performance in the Michigan market, particularly within the Concentrates category. The brand demonstrated resilience by climbing back to the 21st position in October 2024 after slipping to 31st in August. This recovery is noteworthy as it indicates a positive trend, potentially driven by strategic adjustments or market dynamics. Despite a dip in sales from July to September, the increase in October suggests a rebound, which could be attributed to seasonal demand or successful marketing efforts. However, the absence of Peachy Hash & Co. from the top 30 in August highlights a challenging period, emphasizing the competitiveness of the market.
In contrast, Peachy Hash & Co.'s presence in the Edible category in Michigan has been less impactful, as evidenced by its rankings consistently outside the top 30. The brand's position fluctuated slightly but remained in the lower ranks, with October seeing a drop to 86th place. This indicates a potential area for growth or a need for strategic reevaluation to enhance visibility and sales within this segment. The decline in sales from July to October further underscores the challenges faced in this category, suggesting that Peachy Hash & Co. might need to innovate or diversify their product offerings to capture a larger market share.
Competitive Landscape
In the Michigan concentrates market, Peachy Hash & Co. has experienced a fluctuating rank over the past few months, indicating a competitive landscape that offers both challenges and opportunities. As of October 2024, Peachy Hash & Co. ranks 21st, showing a notable improvement from its 31st position in August, although it has not yet reached its July rank of 18th. This upward trend in rank is promising, especially considering the competitive pressure from brands like Lit Labs, which has surged to 19th place in October from a low of 48th in August. Meanwhile, Bowhouse has seen a decline, dropping from 10th in July to 20th in October, suggesting potential market share Peachy Hash & Co. could capture. Additionally, Redbud Roots has maintained a consistent position at 22nd since September, closely trailing Peachy Hash & Co. This competitive dynamic highlights the importance for Peachy Hash & Co. to leverage its current momentum to solidify its market position and potentially surpass competitors in the coming months.
Notable Products
For October 2024, Sub Zero Live Rosin (1g) from Peachy Hash & Co. maintained its top position in the Concentrates category, with notable sales reaching 982 units. Strawberry Live Rosin Gummies 5-Pack (50mg) rose significantly in the Edible category, climbing from fourth to second place, indicating a strong increase in consumer preference. What The Grape Live Rosin (1g) re-entered the rankings in third place, showing a resurgence in popularity. Blue Raspberry Hash Rosin Gummies 20-Pack (200mg), which had previously held second place, dropped to fourth, suggesting a shift in consumer taste within the Edible category. Super Buff Cherry Live Hash Rosin (1g) entered the rankings in fifth place, marking its debut in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.