Oct-2024
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Overview
Market Insights Snapshot
Phant's performance in the Canadian market exhibits notable trends, particularly in the Concentrates and Vapor Pens categories. In British Columbia, Phant has maintained a relatively stable presence in the Concentrates category, fluctuating between the 6th and 10th positions from July to October 2024. However, there is a noticeable decline in October, where the brand dropped to 10th place, indicating potential challenges or increased competition. In the Vapor Pens category within the same province, Phant showed an impressive upward trend, maintaining the 22nd position in both September and October, with a significant increase in sales from August to October. This suggests a strengthening foothold in the Vapor Pens market, despite not breaking into the top 20.
In Ontario, Phant's performance in the Concentrates category showed variability, with rankings moving from 54th to 50th place by October. This improvement indicates a positive trend, although the brand remains outside the top 30, suggesting room for growth. The Vapor Pens category in Ontario also saw fluctuations, with Phant ranking as high as 54th in September but dropping to 66th by October. In Saskatchewan, Phant entered the top 30 in the Concentrates category for the first time in September, ranking 12th, but experienced a slight decline to 14th in October. This entry into the top 30 marks a significant milestone for Phant in Saskatchewan, indicating a growing presence in the market. Overall, Phant's performance across these provinces highlights both challenges and opportunities for expansion in the Canadian cannabis market.
Competitive Landscape
In the competitive landscape of Vapor Pens in British Columbia, Phant has shown a notable improvement in its market position over the past few months. Initially ranked 26th in July 2024, Phant climbed to 22nd place by September and maintained this position into October. This upward trend in rank is accompanied by a consistent increase in sales, contrasting with the declining sales of competitors like Sherbinskis and Kolab, both of which saw their rankings drop from the top 20 by October. Meanwhile, Tasty's (CAN) managed to stay within the top 20, but with fluctuating sales figures. Phant's ability to improve its rank and sales in a competitive market suggests a strengthening brand presence, potentially driven by effective marketing strategies or product offerings that resonate well with consumers in this region.
Notable Products
In October 2024, the top-performing product for Phant was the Root Beer OG Liquid Diamond Disposable (1g) in the Vapor Pens category, which rose to the number one rank from third place in September. The Orange Cream Diamonds (1g) from the Concentrates category maintained its position at second place, with notable sales of 1,316 units. The Orange Cream Liquid Live Diamond Disposable (1g) experienced a drop from first place in September to the third position in October. The Orange Cream Diamond Infused Pre-Roll (1g) held steady at fourth place, showing consistent performance over the months. The Root Beer OG Liquid Diamond Cartridge (1g) re-entered the rankings at fifth place, despite not being ranked in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.