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Dec-2024
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Overview
Market Insights Snapshot
Phant's performance across various categories and regions has shown notable trends over the recent months. In British Columbia, Phant has demonstrated a strong presence in the Concentrates category, maintaining a top 10 position throughout the last four months, with a peak at rank 6 in December 2024. This indicates a consistent demand for their concentrates in this region. However, their performance in the Vapor Pens category in British Columbia has seen a decline, dropping from rank 17 in September to 29 by December. This could suggest increasing competition or shifting consumer preferences in the vapor pen market. Meanwhile, in Alberta, Phant did not rank in the top 30 for Vapor Pens, which might be a concern for the brand as it indicates a lack of significant market presence in this category within the province.
In Saskatchewan, Phant has shown resilience in the Concentrates category, maintaining a steady position within the top 10, albeit with a slight drop to rank 10 in December. This consistent ranking highlights their strong foothold in this category within the province. Conversely, in Ontario, Phant's presence in the Concentrates category has not been as impactful, with rankings hovering around the mid-40s, which might suggest a need for strategic adjustments to enhance their market share. The Vapor Pens category in Ontario has seen a similar pattern, with ranks fluctuating in the 60s range, indicating room for improvement. These insights suggest that while Phant has areas of strength, there are also opportunities for growth and expansion in specific markets and categories.
Competitive Landscape
In the competitive landscape of the concentrates category in British Columbia, Phant has experienced notable fluctuations in its ranking over the last few months of 2024. Starting in September at rank 7, Phant's position dipped to 10 in October and 9 in November, before recovering to rank 6 by December. This recovery is significant as it coincides with an increase in sales, suggesting a positive response to market strategies or product offerings. In contrast, Pura Vida consistently improved its rank, moving from 8 in September to 5 by December, indicating strong market performance. Similarly, Brindle Farms maintained a high ranking, stabilizing at 4 in December, which may pose a competitive challenge for Phant. Meanwhile, 1964 Supply Co saw a slight decline from rank 5 to 7, which could present an opportunity for Phant to capture more market share. These dynamics highlight the competitive pressures Phant faces and underscore the importance of strategic adjustments to maintain and improve its market position.
Notable Products
In December 2024, the top-performing product for Phant was the Orange Cream Liquid Live Diamond Disposable (1g) in the Vapor Pens category, which climbed to the first rank with impressive sales of 2510 units. The Orange Cream Diamonds (1g) in the Concentrates category, which had consistently held the top position from September to November, dropped to second place. Another notable product, the Orange Cream Liquid Live Diamond Cartridge (1g) in the Vapor Pens category, entered the rankings at third place for December. The Orange Cream Diamond Infused Pre-Roll (1g) maintained its fourth position from November, while the Gingerbread Flavored Diamond Infused Pre-Roll (1g) held steady at fifth. This shift in rankings highlights the growing popularity of vapor pen products during the holiday season.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
