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Sep-2024
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Overview
Market Insights Snapshot
In the state of California, Proof has shown notable consistency and growth across several product categories. Within the Capsules category, Proof maintained a stable position, ranking 10th in both June and July, and slightly dropping to 11th in August and September. While the sales figures showed a dip in August, they rebounded in September, indicating a potential for recovery or growth moving forward. In the Concentrates category, Proof experienced a significant upward trend, moving from 88th in June to 50th by September. This marked improvement in rankings suggests a strong performance and potentially increased consumer interest in this category.
Proof's performance in the Tincture & Sublingual category also highlights its competitive edge, where it ranked consistently within the top 10, although it dipped to 9th place in August before regaining the 8th position in September. This indicates a resilient market presence despite fluctuations in sales figures. Meanwhile, in the Topical category, Proof demonstrated a positive trajectory, ranking 11th in June and July, dipping slightly in August, but achieving a 10th place ranking in September. The absence of Proof from the top 30 in any category would have been concerning, but their presence across these categories in California suggests a well-rounded product portfolio. The strategic movements in rankings across these categories reflect Proof's adaptability and potential for continued success in the California market.
Competitive Landscape
In the California Tincture & Sublingual category, Proof has demonstrated a fluctuating performance in recent months, which has implications for its competitive positioning and sales trajectory. In June 2024, Proof was ranked 8th, but it rose to 6th in July, only to fall back to 9th in August and then improve slightly to 8th in September. This volatility in ranking is mirrored in its sales figures, which saw a dip in August before recovering in September. The brand faces stiff competition from ABX / AbsoluteXtracts, which consistently improved its rank from 9th in June to 7th by August and maintained that position in September, indicating a steady upward trend. Similarly, Jade Nectar has shown a strong and consistent performance, holding the 6th position from August through September, with a notable increase in sales. Meanwhile, Friendly Farms experienced a decline in rank from 6th in June to 9th in September, suggesting potential opportunities for Proof to capitalize on its competitors' weaknesses. As Proof navigates this competitive landscape, understanding these dynamics is crucial for strategic adjustments to enhance its market position.
Notable Products
In September 2024, Proof's top-performing product was the Indica Full Spectrum Oil Syringe (1g) in the Concentrates category, which climbed from a consistent third place in the previous months to first, achieving a notable sales figure of 1190 units. The CBD/THC 1:1 Balance Tincture (300mg CBD, 300mg THC, 15ml) maintained its strong position, ranking second, a slight improvement from its fourth place in August. The CBD:THC 1:1 Bazillion Tincture Drops (1000mg CBD, 1000mg THC, 15ml) slipped from its top spot held from June to August to third place. A newcomer to the rankings, the CBD Full Spectrum Cannabis Oil Syringe (1g) entered at fourth place, indicating a growing interest in concentrates. Lastly, the CBD:THC 1:1 Ice Hot Balm (1000mg CBD, 1000mg THC, 2oz, 30ml) returned to the top five, securing fifth place after being absent from the rankings in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
