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Oct-2024
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Overview
Market Insights Snapshot
Punch Extracts / Punch Edibles has demonstrated consistent performance in the California market across various product categories. In the Concentrates category, the brand has maintained a steady 4th place ranking from July to October 2024, indicating a solid presence in this segment. Concentrates sales showed a slight fluctuation, with a dip in September followed by a recovery in October, suggesting a resilient market strategy. Meanwhile, in the Vapor Pens category, Punch Extracts / Punch Edibles improved its position slightly from 23rd to 20th place, with a notable increase in sales in October, which could be indicative of successful marketing efforts or product innovation.
In contrast, the Edibles category presents a different picture, where Punch Extracts / Punch Edibles has hovered around the mid-20s in ranking, specifically moving from 26th to 24th and then stabilizing at 25th. This suggests a more competitive landscape or potential challenges in differentiation. The Pre-Roll category saw significant volatility, with rankings fluctuating dramatically from 93rd to 60th and then back to 88th by October. This variability may point to changing consumer preferences or external market factors affecting this category. The absence of top 30 rankings in other states or provinces could reflect a strategic focus on California or the need for expansion and adaptation in other regions.
Competitive Landscape
In the competitive landscape of California's concentrates market, Punch Extracts / Punch Edibles consistently held the 4th rank from July to October 2024, indicating a stable position amidst fluctuating sales figures. Despite a dip in sales in September, Punch Extracts / Punch Edibles managed to maintain its rank, highlighting resilience against competitors such as West Coast Cure, which also remained steady at 5th place. However, the brand faces stiff competition from 710 Labs and STIIIZY, both of which have shown strong sales performances, with STIIIZY even climbing to the 2nd position in October. This competitive pressure underscores the need for Punch Extracts / Punch Edibles to innovate and possibly expand its product offerings to capture a larger market share and potentially improve its rank in the coming months.
Notable Products
In October 2024, the top-performing product from Punch Extracts / Punch Edibles was the Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, maintaining its position as the top-ranked product with sales reaching 5173 units. The Dulce Fresca Distillate Cartridge (1g) moved up to the second position, showing a significant improvement from its absence in September 2024 rankings. The Platinum OG Distillate Cartridge (1g) held steady at the third position for the second consecutive month. Forbidden Fruit Distillate Cartridge (1g), which was ranked first in September 2024, dropped to fourth place. Diablo OG Distillate Cartridge (1g) consistently remained in the fifth position over the past three months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
