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Dec-2024
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Overview
Market Insights Snapshot
Rare Dankness has shown varied performance across different categories and states in recent months. In the Concentrates category in Colorado, the brand's ranking shifted from 21st in September to 31st in October, indicating a decline. However, it rebounded slightly in November to 24th before falling again to 28th in December. This fluctuation suggests that while Rare Dankness maintains a presence in the market, it faces challenges in sustaining higher rankings consistently. The sales figures reflect this volatility, with a notable drop from September to December, which could be attributed to market competition or shifts in consumer preferences.
In contrast, the Flower category in Colorado presents a different narrative for Rare Dankness. The brand was not in the top 30 initially in September, ranking 74th, and fell further to 88th in October. However, it made a significant leap to 52nd by December. This upward trajectory in the Flower category, despite not breaking into the top 30, suggests a growing consumer interest or effective strategic adjustments by the brand. The sales figures corroborate this positive movement, showing a substantial increase from October to December, hinting at potential growth opportunities for Rare Dankness in this category.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Rare Dankness has experienced fluctuating rankings over the last few months of 2024, which could be indicative of shifting market dynamics. Notably, Rare Dankness improved its rank from 88 in October to 52 in December, suggesting a positive trend in sales performance. This improvement contrasts with Bonsai Cultivation, which saw a decline from rank 18 in October to 49 in December, potentially opening up opportunities for Rare Dankness to capture market share. Meanwhile, Nuhi maintained a relatively stable position, hovering around the 50s, which indicates consistent performance but less aggressive growth compared to Rare Dankness. Additionally, CG Labs experienced a drop from rank 44 in November to 60 in December, which could further benefit Rare Dankness if they continue their upward trajectory. The absence of NOBO from the rankings in October suggests potential volatility or strategic shifts that Rare Dankness could leverage to strengthen its market position in Colorado's Flower category.
Notable Products
In December 2024, Goldmember (Bulk) from Rare Dankness maintained its top position in the Flower category, showing a significant sales figure of 4599 units. Mai Tai (Bulk) rose to the second position, marking an improvement from its fourth place in November 2024, with sales increasing to 1271 units. Apricot Scone (Bulk) entered the rankings at third place, while Swiss Watch (3.5g) followed closely behind at fourth. Jenny Kush (3.5g), previously ranked second in November, dropped to fifth place in December. These shifts indicate a dynamic change in consumer preferences within the Rare Dankness product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
