.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Rare Dankness has shown varying performance across different product categories in Colorado. In the concentrates category, the brand has managed to maintain a presence within the top 30, although it has experienced a downward trend from August to November 2024, moving from 26th to 29th position. This decline is mirrored by a decrease in sales, with a notable drop from September to November. Such movements indicate challenges in maintaining competitive positioning within the concentrates market. Conversely, in the flower category, Rare Dankness has struggled to break into the top 30, with rankings hovering around the 49th to 82nd range over the same period, suggesting a more significant challenge in capturing market share in this segment.
Despite these challenges, the brand's ability to stay within the top 30 for concentrates suggests a certain level of resilience and brand recognition in that category. However, the absence from the top 30 in the flower category indicates a potential area for growth or re-strategizing. It's worth noting that the fluctuations in rankings and sales figures highlight the competitive nature of the cannabis market in Colorado, where consumer preferences and market dynamics can shift rapidly. This analysis underscores the importance for Rare Dankness to perhaps focus on strengthening its presence in the flower market while maintaining its foothold in concentrates to ensure sustained growth and market relevance.
Competitive Landscape
In the competitive landscape of concentrates in Colorado, Rare Dankness has experienced fluctuating rankings over the past few months, indicating a dynamic market position. In August 2024, Rare Dankness was ranked 26th, improving to 21st in September, but then dropping to 28th in October and further to 29th in November. This downward trend in rank is mirrored by a decline in sales from September to November. Meanwhile, Nuhi has shown a more volatile yet upward trajectory, peaking at 16th in October before falling to 28th in November, but maintaining higher sales figures than Rare Dankness in the earlier months. Spherex, although not consistently in the top 20, has seen a steady improvement in rank from 31st to 27th, with sales increasing accordingly. TFC (The Flower Collective LTD) and Lazercat Cannabis have remained outside the top 20, with TFC showing a slight upward trend and Lazercat fluctuating but ending November at 30th. These insights suggest that Rare Dankness faces stiff competition and may need to strategize to regain its earlier momentum in the Colorado concentrates market.
Notable Products
In November 2024, Jenny Kush (3.5g) emerged as the top-performing product for Rare Dankness, securing the number one rank with notable sales of 725 units. Widow Fighter (Bulk) maintained a strong presence, climbing to the second position from third in October, with sales reaching 591 units. Mai Tai (Bulk) also showed consistent performance, ranking third, a slight improvement from fifth place in October. Apple Runtz Sugar Wax (1g) entered the top ranks for the first time, achieving fourth place. Widow Fighter Sugar Wax (1g) experienced a drop in rank, moving from second in October to fifth in November, indicating a shift in consumer preference within the concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
