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Jul-2024
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Overview
Market Insights Snapshot
Rare Dankness has shown a notable presence in the Colorado market, particularly in the Concentrates category. Over the span of four months, the brand has seen a steady climb from rank 39 in April 2024 to rank 24 by July 2024. This upward trajectory indicates a growing consumer preference and market penetration, especially considering their sales peaked at $107,080 in June 2024. However, the July sales saw a dip to $73,064, which might suggest a seasonal fluctuation or increased competition. The brand's ability to break into the top 30 brands in this category by May 2024 demonstrates its strengthening foothold in the market.
In the Flower category, Rare Dankness has had a more turbulent performance in Colorado. Starting at rank 40 in April 2024, the brand dropped out of the top 30 in May and June, only to climb back to rank 47 in July. Despite the fluctuations in ranking, the sales figures show a relatively stable performance, with a slight increase from $82,530 in June 2024 to $91,677 in July 2024. This inconsistency in ranking could be attributed to the highly competitive nature of the Flower category, where consumer preferences can shift rapidly. The brand's ability to re-enter the rankings in July might indicate a potential recovery or successful promotional efforts.
Competitive Landscape
In the competitive landscape of the Colorado Flower category, Rare Dankness has experienced notable fluctuations in rank and sales over the past few months. After a strong start in April 2024, ranking at 40th, Rare Dankness saw a significant drop to 61st in May, before gradually climbing back to 47th by July. This volatility contrasts with the more consistent performance of competitors like Kind Love, which maintained a top 33 rank for several months before a slight dip in July. Similarly, Seed and Smith (LBW Consulting) showed a steady upward trend, peaking at 41st in June. Meanwhile, Nuhi demonstrated a strong recovery from 62nd in April to 44th in July. The competitive dynamics indicate that while Rare Dankness remains a recognized player, its market position is under pressure from more consistently performing brands, suggesting a need for strategic adjustments to stabilize and improve its ranking and sales trajectory.
Notable Products
In July 2024, the top-performing product for Rare Dankness was Widow Fighter (Bulk) in the Flower category, which climbed to the number one spot with sales of $3,399. Jenny Kush Sugar Wax (1g) in the Concentrates category secured the second position. 501st OG (Bulk) in the Flower category maintained its third-place ranking from June 2024. Chem De La Chem Sugar Wax (1g) and Mai Tai Sugar Wax (1g), both in the Concentrates category, ranked fourth and fifth respectively. Notably, Widow Fighter (Bulk) saw a significant rise from second place in June to first place in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
