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Oct-2024
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Overview
Market Insights Snapshot
Redemption has shown varied performance across different product categories in Michigan. In the Concentrates category, the brand has experienced a slight decline, moving from 16th place in July 2024 to 18th in October 2024. This downward trend is mirrored in their sales figures, which have steadily decreased over the same period. However, the Flower category tells a different story, with Redemption making a significant jump from 33rd place in August to 15th in October. This upward movement in rankings is noteworthy, reflecting a substantial increase in sales, suggesting a strong market presence in this category.
Conversely, Redemption's performance in the Pre-Roll category has seen a decline, dropping from 16th in July to 26th by October. This drop in rankings coincides with a decrease in sales, indicating potential challenges in maintaining their market share. In the Vapor Pens category, Redemption did not make it into the top 30 rankings for September, which could be a concern for the brand's market penetration in this segment. However, they managed to climb back to 47th place in October, showing some signs of recovery. These movements highlight the dynamic nature of Redemption's market performance, with both opportunities and challenges present across different product categories.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Redemption has shown a notable upward trajectory in recent months. Starting from a rank of 30 in July 2024, Redemption climbed to 15 by October 2024, indicating a significant improvement in its market position. This rise is particularly impressive given the competitive pressure from brands like Dog House, which fluctuated between ranks 7 and 15 during the same period, and Nature's Medicines, which improved its rank from 20 to 14. While Glacier Cannabis maintained a relatively stable position, Redemption's sales growth suggests a strong consumer response, likely driven by strategic marketing or product differentiation. The brand's ability to leapfrog competitors like North Cannabis, which only reached rank 17 by October, highlights Redemption's potential to continue its ascent in the Michigan market.
Notable Products
In October 2024, Candy Mob (3.5g) from Redemption maintained its top position in the Flower category with a notable sales figure of 29,075. Mafia Funeral (3.5g) rose to the second position in October, up from third in September, indicating a resurgence in popularity. Bubble Bath (3.5g), which had been in second place in September, fell to third place, showing a slight decline in sales momentum. Candy Mob Pre-Roll (1g) remained steady in fourth place across the months, suggesting consistent demand. The introduction of Candy Mob (28g) in October achieved a fifth-place ranking, signaling potential growth in larger quantity sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
