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Nov-2024
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Overview
Market Insights Snapshot
In the state of Michigan, Redemption has shown noteworthy performance across several cannabis categories. In the Concentrates category, the brand maintained a steady position at rank 19 for August and September 2024, showing a slight dip to rank 20 in October, but rebounding significantly to rank 14 by November. This upward trend is indicative of a strong market presence and possibly successful product adjustments or marketing strategies. In the Flower category, Redemption made a remarkable leap from rank 33 in September to rank 16 in October, and further improved to rank 14 in November. This consistent climb in rankings suggests a growing consumer preference or increased distribution reach in Michigan.
Conversely, the brand's performance in the Pre-Roll category saw some fluctuations. Redemption started at rank 18 in August, dropped to rank 27 by October, but managed to recover slightly to rank 22 in November. This indicates some volatility in consumer demand or competitive pressures. Meanwhile, in the Vapor Pens category, Redemption was not in the top 30 brands, maintaining a position around the mid-40s throughout the period. This could suggest challenges in penetrating this segment or intense competition within Michigan's market. Overall, while Redemption shows strength in certain categories, there are areas where further strategic focus might be needed to improve their standings.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Redemption has shown a remarkable upward trajectory in recent months. Starting from a rank of 35 in August 2024, Redemption has climbed to 14 by November 2024, indicating a significant improvement in market positioning. This ascent is particularly notable when compared to competitors like Common Citizen, which experienced a fluctuating rank, peaking at 8 in August but dropping to 15 by November. Similarly, Simply Herb maintained a relatively stable presence, yet Redemption's rapid rise suggests a stronger growth momentum. Meanwhile, Dubs & Dimes and Pure Options also saw varying ranks, but Redemption's consistent sales increase, particularly the jump from October to November, underscores its growing consumer appeal and strategic market advancements.
Notable Products
In November 2024, the top-performing product from Redemption was Bubble Bath (3.5g) in the Flower category, reclaiming its rank from August and leading with a notable sales figure of 28,717. Candy Mob (3.5g), also in the Flower category, dropped to the second position after leading in the previous two months. Mafia Funeral (3.5g) maintained a strong presence, holding the third spot, showing consistent performance over the months. A new entrant, Mafia Funeral Pre-Roll (1g), debuted at fourth place, indicating a growing interest in pre-rolls. Bubble Bath (28g) entered the rankings at fifth, suggesting a diversification in product size preferences among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
