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Sep-2024
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Overview
Market Insights Snapshot
Redemption has shown varied performance across different product categories in the state of Michigan. In the Concentrates category, Redemption has consistently maintained a steady position, improving slightly from 15th to 14th place by September 2024. This indicates a stable presence and possibly a loyal customer base in this segment. Meanwhile, their performance in the Flower category has seen significant improvement, climbing from 39th place in June to 20th by September. This upward trajectory in the Flower category suggests a growing popularity and increased market penetration, making it one of the standout categories for Redemption in Michigan.
However, not all categories have experienced such positive trends. In the Vapor Pens category, Redemption's ranking fluctuated, starting at 56th in June, improving to 39th in August, but then dropping back to 58th in September. This inconsistency might indicate challenges in maintaining a competitive edge or shifts in consumer preferences. On the other hand, the Pre-Roll category saw a slight dip in performance from 14th in July to 16th in August, but Redemption managed to regain some ground by September, ending at 15th place. The absence of Redemption from the top 30 brands in some months for certain categories highlights areas where the brand might need to bolster its efforts to enhance visibility and competitiveness.
Competitive Landscape
In the competitive landscape of Michigan's Flower category, Redemption has shown a promising upward trajectory in recent months. Starting from a rank of 39 in June 2024, Redemption has steadily climbed to secure the 20th position by September 2024. This ascent is particularly notable when compared to competitors like Goldkine, which fluctuated but ultimately ended at a higher rank of 18, and Mischief, which saw a decline from 13th to 21st place. Meanwhile, Fruit & Fuel experienced a similar rise, peaking at 15th before settling at 19th. Redemption's consistent improvement in rank, despite fierce competition, suggests a strengthening market presence and a positive sales momentum, as evidenced by its sales growth from June to August, although there was a slight dip in September. This trend positions Redemption as a brand to watch, with potential for further growth in the Michigan market.
Notable Products
In September 2024, Candy Mob (3.5g) emerged as the top-performing product for Redemption, climbing from the third position in August to first, with notable sales of 17,166 units. Bubble Bath (3.5g) followed closely, maintaining a strong presence by moving from the top position in August to second place. Mafia Funeral (3.5g) showed a significant improvement, advancing from fifth in August to third in September. Wild Cherry Pre-Roll (1g) made its debut in the rankings, capturing fourth place, while Candy Mob Pre-Roll (1g) saw a decline, dropping from second to fifth. These shifts highlight a dynamic change in consumer preferences within Redemption's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
