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Nov-2024
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Overview
Market Insights Snapshot
Revolution Cannabis has shown notable performance across various categories in Illinois, with significant movements observed in the Concentrates and Flower segments. In the Concentrates category, the brand consistently improved its ranking from 9th in August to 6th by October and maintained this position in November, reflecting a strong upward trend in market presence. Flower sales also exhibited an upward trajectory, with rankings improving from 20th in August to 14th in November, indicating a steady gain in consumer preference and market share. However, the Vapor Pens category saw some fluctuations, with a slight dip in ranking from 20th in October to 24th in November, suggesting potential areas for strategic focus to regain momentum.
Meanwhile, the Edible and Pre-Roll categories presented mixed results. In the Edible segment, Revolution Cannabis managed to improve its ranking from 29th in August to 19th in October, before slipping slightly to 22nd in November. This suggests a competitive landscape where maintaining a top position requires continuous innovation and marketing efforts. The Pre-Roll category, on the other hand, witnessed a dramatic improvement in November, jumping from 31st in October to 17th, which could indicate a successful product launch or promotional campaign. Notably, the absence of a ranking in the top 30 for Pre-Rolls in October highlights the brand's potential to capitalize on sudden market opportunities. Overall, these movements suggest a dynamic performance by Revolution Cannabis, with clear areas of strength and opportunities for growth in the Illinois market.
Competitive Landscape
In the competitive landscape of the Illinois Flower category, Revolution Cannabis has shown a promising upward trajectory in recent months. Starting from a rank of 20 in August 2024, Revolution Cannabis improved its position to 14 by November 2024. This positive trend in ranking is indicative of a strategic gain in market share and consumer preference. Notably, Grassroots and Good Green also demonstrated upward movements, with Grassroots climbing from 23 to 13 and Good Green from 19 to 15 over the same period. However, Paul Bunyan experienced a decline, dropping from 13 to 16, which may have contributed to Revolution Cannabis's rise as consumers potentially shifted preferences. Meanwhile, Bedford Grow maintained a relatively stable position, fluctuating slightly but remaining within the top 12. These shifts highlight a dynamic market where Revolution Cannabis's strategic initiatives are effectively enhancing its competitive stance against both rising and established brands.
Notable Products
In November 2024, the top-performing product for Revolution Cannabis was Gorilla'd Cheese (3.5g) in the Flower category, which climbed to the number one rank with notable sales of 4601.0. The Gorilla'd Cheese Pre-Roll 5-Pack (2.5g) secured the second position, marking its debut in the rankings. Mac and Cheese (3.5g) saw a decline from its previous top positions, settling at the third rank. Indica Creamy Caramel Bite (100mg) maintained a steady presence, moving up slightly to fourth place. Meanwhile, Indica Mango Super Goobie (100mg) entered the rankings at fifth, indicating a growing interest in this edible product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
