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Jan-2025
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Overview
Market Insights Snapshot
Revolution Cannabis has shown varied performance across different product categories in Illinois. In the Concentrates category, the brand maintained a strong presence, consistently ranking within the top ten and even improving from 7th place in December 2024 to 5th in January 2025. This upward trend is indicative of a solid market strategy or improved product offerings. However, the Edibles category tells a different story, where the brand experienced a decline, dropping out of the top 30 by January 2025 after being ranked as high as 20th in October 2024. This suggests challenges in either product appeal or competitive positioning within this segment.
The Flower category has been a bright spot for Revolution Cannabis in Illinois, with a consistent climb from 15th place in October 2024 to 10th by January 2025. This positive trajectory could be attributed to increased consumer demand or effective marketing strategies. In contrast, the Vapor Pens category showed some fluctuations, with ranks ranging from 19th to 18th over the same period, indicating a relatively stable yet competitive environment. The Pre-Roll category also saw significant improvement, jumping from 31st to 13th, reflecting potential growth opportunities in this segment. The brand's ability to climb the ranks in some categories while struggling in others highlights the dynamic nature of the cannabis market in Illinois and underscores the importance of strategic focus in key areas.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, Revolution Cannabis has shown a steady improvement in its market position, moving from 15th place in October 2024 to 10th place by January 2025. This upward trend in rank indicates a positive reception of their products, which is crucial in a competitive market. Notably, Daze Off and Good Green have also been strong performers, with Daze Off consistently ranking higher, although it saw a decline from 5th to 8th place over the same period. Meanwhile, Good Green experienced a significant jump from 17th to 7th place in December before settling at 9th in January. Revolution Cannabis's ability to surpass brands like Cresco Labs, which fluctuated between 9th and 13th place, highlights its growing influence and potential to capture more market share. This competitive dynamic suggests that Revolution Cannabis is effectively leveraging its strengths to climb the ranks, though it still faces stiff competition from top-tier brands.
Notable Products
In January 2025, Mac and Cheese (3.5g) maintained its top position as the leading product for Revolution Cannabis, following its ascent to the number one spot in December 2024 with sales of 3,203 units. Gorilla'd Cheese (3.5g) held steady in the second position, despite a drop from its peak in November 2024 where it was ranked first. Blueberry Clementine (3.5g) entered the rankings at third place, showing strong sales performance since its introduction. Opal Aura OG Pre-Roll (1g) improved its position to fourth, climbing from fifth in December. The Blueberry Clementine Infused Pre-Roll (1g) debuted in fifth place, indicating a growing interest in infused pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
