Oct-2024
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Overview
Market Insights Snapshot
Revolution Cannabis has shown a notable upward trajectory in the Illinois concentrates category, moving from 11th place in July 2024 to 6th place by October 2024. This steady climb is indicative of the brand's strengthening position in the market, likely driven by an increase in sales, which grew significantly over the same period. In the edible category, the brand also experienced a positive movement, advancing from 28th in July to 19th in October. This progression suggests a growing consumer preference or successful marketing strategies, positioning Revolution Cannabis as a competitive player in the Illinois edibles market. However, their performance in the pre-roll category saw a decline, slipping out of the top 30 by October, which could indicate challenges in maintaining market share against competitors.
In the Illinois flower category, Revolution Cannabis improved its ranking from 23rd in July to 16th in October, supported by a substantial increase in sales. This movement highlights their growing influence and potential consumer demand for their flower products. Conversely, the vapor pens category saw mixed results, with the brand fluctuating in rankings but ultimately ending October in a slightly improved position compared to July. In Missouri, the brand's presence in the flower category was noted in July, ranked at 42nd, but it did not maintain a top 30 position in subsequent months, suggesting potential market entry challenges or stronger competition in that state. These insights provide a glimpse into Revolution Cannabis's strategic positioning and performance across different product categories and states, though further analysis would be necessary to understand the complete picture.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Revolution Cannabis has shown a promising upward trajectory in recent months. Starting from a rank of 23 in July 2024, Revolution Cannabis improved its position to 16 by October 2024. This positive trend indicates a growing market presence and suggests effective strategies in capturing consumer interest. In contrast, UpNorth Humboldt maintained a steady rank of 14 from August to October, while Grassroots experienced fluctuations, dropping out of the top 20 in August but rebounding to 15 in October. Meanwhile, Good Green and Tales & Travels showed more stable rankings, with Good Green moving slightly from 19 to 17 and Tales & Travels experiencing a minor dip from 15 to 18 in October. These dynamics highlight Revolution Cannabis's ability to enhance its competitive edge in a market where other brands are either maintaining or slightly losing their positions.
Notable Products
In October 2024, Revolution Cannabis saw Sativa Super Freedom Fudgie (100mg) rise to the top position, achieving the highest sales figure of 3179 units. This product improved from its second-place ranking in September. Mac and Cheese (3.5g), previously holding the top spot for three consecutive months, moved to second place with significant sales of 2876 units. Gorilla'd Cheese (3.5g) entered the rankings for the first time, securing the third position with notable sales. Indica Super Freedom Fudgie (100mg) maintained its fourth-place ranking from September, while Indica Creamy Caramel Bite (100mg) consistently held the fifth position over the past two months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.