Dec-2024
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Overview
Market Insights Snapshot
In the state of Illinois, Revolution Cannabis has shown notable performance across various product categories. Concentrates have maintained a strong presence, with the brand consistently ranking within the top 10, although there was a slight dip to 8th place by December 2024. The Flower category has demonstrated impressive growth, climbing from 18th in September to 12th by December, indicating a positive trend in consumer preference or brand strategy. However, the Edible category tells a different story, where the brand fell out of the top 30 by December, suggesting potential challenges or increased competition in that segment.
Pre-Rolls displayed an interesting trajectory, initially ranking at 30th in September, dropping slightly in October, but then surging to 15th in November, before settling at 17th in December. This volatility might reflect changes in consumer tastes or effective promotional strategies. Vapor Pens showed moderate improvement, peaking at 19th in October before stabilizing around the 21st position by December. The brand's ability to stay within the top 30 across most categories in Illinois highlights its competitive presence, although the drop in Edibles suggests an area that may require strategic attention moving forward.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Revolution Cannabis has demonstrated a consistent upward trajectory in its market position, moving from 18th place in September 2024 to 12th place by December 2024. This positive shift in rank is indicative of a robust growth strategy and increasing consumer preference, despite facing stiff competition. Notably, Good Green also showed significant improvement, climbing from 16th to 10th place over the same period, suggesting a competitive push in the market. Meanwhile, Bedford Grow maintained a relatively stable position, hovering around the 10th to 12th ranks, which could imply a steady customer base. Interestingly, Midweek Friday experienced fluctuations, peaking at 11th place in November before dropping to 14th in December, highlighting potential volatility in their sales strategy. Revolution Cannabis's ability to improve its rank amidst these dynamics suggests effective market penetration and brand strength in Illinois's competitive flower market.
Notable Products
In December 2024, Mac and Cheese (3.5g) reclaimed the top spot in Revolution Cannabis's product lineup with impressive sales of 5,371 units, marking a significant recovery from its fifth place in November. Gorilla'd Cheese (3.5g) followed closely in second place, maintaining a strong presence after being the top seller in November. The Stepsister (3.5g) rose to third place, showing an upward trend from its fourth position the previous month. Grandi Guava (3.5g) debuted in the rankings at fourth place, while Blueberry Pre-Roll 5-Pack (2.5g) secured the fifth position, indicating a growing interest in pre-rolls. This reshuffling in rankings highlights a dynamic shift in consumer preferences towards flower products in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.