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Jan-2025
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Overview
Market Insights Snapshot
In analyzing the performance of Rise (MI) across different product categories in Michigan, it is evident that the brand has maintained a strong foothold in certain segments while experiencing fluctuations in others. Notably, Rise (MI) consistently held the second rank in the Capsules category from October 2024 to January 2025, indicating a stable market presence. The Tincture & Sublingual category also showcased Rise (MI)'s robust performance, where it oscillated between the first and second positions, demonstrating its competitive edge in this niche. However, the Concentrates category presented a more volatile picture, with the brand's ranking fluctuating between 20th and 31st place, suggesting potential challenges in maintaining a top-tier position in this segment.
Despite these fluctuations, Rise (MI) showed resilience in the Topical category, where it improved its ranking from fourth to third place by November 2024 and maintained this position through January 2025. This consistent performance might indicate a growing consumer preference or successful marketing strategies in this category. Interestingly, the brand was not listed in the top 30 brands for certain categories during some months, which could be seen as a missed opportunity to capture more market share or a strategic decision to focus on more profitable segments. The overall sales trends reflect a dynamic market environment, with Rise (MI) adapting to the competitive landscape in Michigan.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Rise (MI) experienced notable fluctuations in its ranking from October 2024 to January 2025. Starting at rank 31 in October, Rise (MI) improved to rank 20 in December, before dropping back to rank 31 in January. This volatility suggests a highly competitive environment, with brands like Lit Labs showing a similar pattern of fluctuation, peaking at rank 15 in December. Meanwhile, Element and Fresh Coast both experienced declines in their rankings, with Element dropping from rank 15 in October to 36 in January, and Fresh Coast falling out of the top 20 in November and December before rebounding to rank 29 in January. Interestingly, Mac Pharms made a significant leap from outside the top 20 to rank 30 in January, indicating a potential emerging competitor. These dynamics highlight the challenges Rise (MI) faces in maintaining its market position amidst shifting consumer preferences and competitive pressures.
Notable Products
In January 2025, the top-performing product for Rise (MI) was the CBN/CBD/THC 1:1:1 PM Evening Tincture, which maintained its number one ranking from December 2024 despite a slight dip in sales to 1173 units. The THC:THCa:CBG 1:1:1 Rise AM Tincture moved up one spot to second place, showing a consistent increase in sales over the months. The CBD/THC/THCa 1:2:1 Advanced Strength Cream rose to third place, highlighting its steady performance in the Topical category. CBN Tablets 10-Pack experienced a drop to fourth position, indicating a decrease in popularity or demand. The THC Tincture re-entered the rankings at fourth place, suggesting a resurgence in interest or improved sales strategy.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
