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Nov-2024
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Overview
Market Insights Snapshot
Rkive Cannabis has shown varied performance across different product categories in Michigan. In the Concentrates category, the brand experienced a significant fluctuation in its rankings, moving from 12th place in August 2024 to 25th place by November 2024. This decline in ranking is notable, especially after a peak at 5th place in October 2024, suggesting a potential challenge in maintaining market presence. Meanwhile, in the Vapor Pens category, Rkive Cannabis demonstrated a relatively stable performance, hovering around the 40th position. Although not breaking into the top 30, the consistency in rankings indicates a steady, albeit modest, foothold in this segment. This contrast between categories highlights the brand's varying levels of competitiveness within the state.
In the Flower category, Rkive Cannabis has been gradually improving its position, moving from 73rd in August to 57th by November 2024 in Michigan. This upward trend suggests a growing consumer interest or strategic improvements within this product line. Despite not reaching the top 30, the continuous climb in rankings over the months is a positive sign of momentum. However, the absence of Rkive Cannabis in the top 30 across any category in Michigan by November 2024 could be seen as a challenge for the brand, indicating room for growth and the need for strategic adjustments to enhance its market share in the state.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Rkive Cannabis has shown a promising upward trend in rankings, moving from 73rd in August 2024 to 57th by November 2024. This improvement in rank is notable when compared to brands like Goodlyfe Farms, which experienced a dramatic drop from 4th to 58th place over the same period. Despite the competition, Rkive Cannabis has maintained a steady sales performance, with a slight increase from October to November 2024, indicating resilience and potential for growth. In contrast, Redbud Roots and The Limit have seen significant declines in both rank and sales, suggesting challenges that Rkive Cannabis has managed to navigate more effectively. This trend positions Rkive Cannabis as a brand to watch in the Michigan market, with its ability to climb the ranks amidst fluctuating performances from its competitors.
Notable Products
In November 2024, the top-performing product for Rkive Cannabis was Sunny D (3.5g) in the Flower category, maintaining its first-place rank from October with sales of 5018. Permanent Marker (3.5g) retained its second position from the previous month, showcasing consistent demand. Papaya Runtz (3.5g) remained in third place, although it experienced a decline in sales compared to October. Sudz (3.5g) re-entered the rankings at fourth place, having not been ranked in October, indicating a resurgence in popularity. Blue Nerds (3.5g) improved its standing from August, climbing back to fifth place in November, marking a steady rise in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
