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Aug-2024
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Overview
Market Insights Snapshot
Rkive Cannabis has shown varied performance across different categories in Michigan. In the Concentrates category, the brand maintained a relatively strong position, moving from 7th place in May 2024 to 10th in June, then back to 7th in July, and finally to 8th in August. This suggests a stable yet competitive presence in the Concentrates market. The Flower category, however, has been more volatile for Rkive Cannabis, with rankings fluctuating significantly. The brand was positioned at 46th in May, dropped to 73rd in June, and then climbed back up to 49th by August. This inconsistency highlights some challenges in maintaining a strong foothold in the Flower market.
In the Vapor Pens category, Rkive Cannabis experienced a slight decline in their rankings over the summer. The brand held steady at 31st place in both May and June, improved slightly to 30th in July, but then fell to 38th in August, indicating potential issues in sustaining growth or competition pressures. Notably, the absence of a ranking in the top 30 for August in Vapor Pens could be seen as a negative indicator of performance in this category. Overall, while the brand shows strength in Concentrates, there is room for improvement in other categories to achieve a more balanced and robust market presence.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Rkive Cannabis has experienced notable fluctuations in its rank and sales over the past few months. Starting from a rank of 46 in May 2024, Rkive Cannabis dropped to 73 in June, only to climb back to 49 by August. This volatility is significant when compared to competitors like Cookies, which saw a steady improvement from being outside the top 20 in May to rank 56 in July, and Harbor Farmz, which consistently improved its position, peaking at rank 38 in July. Meanwhile, Rare Michigan Genetics showed a decline, dropping from rank 53 in June to 64 in August. Uplyfted Cannabis Co. maintained a relatively stable performance, staying within the top 50. These trends suggest that while Rkive Cannabis has faced challenges, it has also shown resilience and potential for recovery, especially when compared to the more consistent upward or stable trends of its competitors.
Notable Products
In August 2024, the top-performing product for Rkive Cannabis was Cream Cake (Bulk) in the Flower category, maintaining its first-place ranking from July with sales of 14,041 units. Permanent Marker (3.5g) held steady at the second position for the third consecutive month, achieving 6,726 units sold. Black Maple (3.5g) re-entered the rankings at third place with 4,024 units sold, having been unranked in June and July. Blue Nerds (3.5g) moved down one rank to fourth place, while Candy Fumez (3.5g) slipped to fifth place from its previous fourth position. Overall, Cream Cake (Bulk) showed significant growth compared to earlier months, indicating strong consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
