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Nov-2024
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Overview
Market Insights Snapshot
In the state of Missouri, Robust has shown varied performance across different cannabis categories. Notably, in the Concentrates category, Robust improved its ranking from 16th in August to reach 11th place by October, before slightly dipping back to 15th in November. This fluctuation indicates a competitive market but also highlights Robust's ability to secure a position within the top 15. On the other hand, the Flower category saw a decline in Robust's ranking from 16th in August to 26th by November, suggesting challenges in maintaining market share in this segment. Additionally, for Pre-Rolls, Robust dropped out of the top 30 after September, signaling potential difficulties in sustaining consumer interest or competition from other brands.
Examining the Vapor Pens category in Missouri, Robust showed some resilience, moving from 48th in August to 45th in October, though it returned to 48th by November. This suggests that while there was a brief improvement, maintaining a consistent upward trajectory in this category remains a challenge. The sales figures for the Concentrates category, which reached a peak in October, reflect a strong consumer demand that Robust capitalized on, although the subsequent decline in November indicates potential market volatility or seasonal trends. Overall, while Robust has demonstrated strengths in certain categories, there are clear opportunities for growth and improvement across the board, particularly in maintaining top-tier rankings consistently.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Robust has experienced a notable decline in rank and sales from August to November 2024. Initially ranked 16th in August, Robust fell to 26th by November, indicating a significant drop in market position. This downward trend is contrasted by the performance of competitors like Sundro Cannabis, which improved its rank from 29th in August to 25th in November, and Vertical (MO), which climbed from 28th to 24th in the same period. Meanwhile, Pinchy's and CAMP Cannabis have maintained relatively stable positions, with CAMP Cannabis experiencing a slight decline. The data suggests that while Robust's sales have decreased, competitors like Sundro Cannabis and Vertical (MO) have managed to capture more market share, potentially impacting Robust's future strategies in the Missouri market.
Notable Products
In November 2024, the top-performing product from Robust was the Robust FECO Syringe (1g) in the Concentrates category, which achieved the number one rank with a notable sales figure of 2526.0. This product showed a significant rise from previous months, climbing from the fourth position in September and third in October. The Pineapple Breeze (3.5g) in the Flower category secured the second rank, maintaining its position consistently. Grape Pie (3.5g) followed closely in third place, marking its debut in the rankings. Meanwhile, Brunch Punch (3.5g) held steady at fourth place, showing a slight decrease in sales from October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
