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Jan-2025
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Overview
Market Insights Snapshot
Robust has shown varied performance across different product categories in Missouri. In the Concentrates category, the brand maintained a relatively stable position, moving from 11th place in October 2024 to 13th place by January 2025. This consistency is noteworthy despite a dip in November. Meanwhile, in the Flower category, Robust improved its ranking from 22nd in October to 20th in January, indicating a positive trend, although the sales figures in January were nearly identical to those in October. The Pre-Roll category showed significant progress, as Robust entered the top 30 in December and climbed to 23rd place by January, suggesting a strategic success in this segment.
However, not all categories displayed positive momentum for Robust in Missouri. The Vapor Pens category was particularly challenging, with rankings consistently outside the top 30, peaking at 47th place in October and slipping to 49th by January. This performance highlights a potential area for improvement or reevaluation of strategy in this product line. The absence of Robust in the top 30 for several months in certain categories underscores the competitive pressures and market dynamics at play, which might require strategic adjustments to regain footing and improve market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Robust has shown a notable trajectory, particularly when compared to its peers. Starting from October 2024, Robust was ranked 22nd, but briefly fell out of the top 20 in November before climbing back to the 20th position by January 2025. This upward trend indicates a recovery in market presence, although its sales figures have remained relatively stable, suggesting a need for strategic adjustments to boost growth. In contrast, Nugz experienced a decline, dropping from 13th to 22nd, with a significant decrease in sales, highlighting potential vulnerabilities that Robust could capitalize on. Meanwhile, TwentyTwenty (IL) maintained a more consistent ranking, hovering around the 18th to 21st positions, while Nuthera Labs showed a downward trend in both rank and sales, potentially opening opportunities for Robust to capture market share. Interestingly, Pinchy's made a significant leap from 31st to 21st, indicating a strong growth trajectory that Robust should monitor closely. Overall, Robust's ability to re-enter the top 20 by January 2025 is promising, but the brand must remain vigilant and adaptive to sustain and enhance its market position.
Notable Products
In January 2025, the top-performing product for Robust was Mendo Crumble (3.5g) in the Concentrates category, achieving the highest sales rank of 1 with sales of 2370 units. Following closely was California Raisins Infused Pre-Roll 2-Pack (1g) in the Pre-Roll category, ranked 2 with notable sales figures. Grape Pie (3.5g) in the Flower category, which previously held the top spot in December, fell to rank 3. Robust FECO Syringe (1g) maintained its position at rank 4, showing consistent performance from November. Brunch Punch (3.5g) in the Flower category re-entered the rankings at position 5, after not being ranked in December, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
