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Oct-2024
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Overview
Market Insights Snapshot
In recent months, Robust has shown a notable upward trajectory in the Missouri cannabis market, particularly in the Concentrates category. Starting from a rank of 21 in July 2024, they climbed to the 10th position by October 2024, showcasing a steady improvement in their market presence. This positive trend is reflected in their sales figures, which more than doubled from July to October. However, their performance in the Flower category reveals a contrasting story. Robust experienced a decline, moving from the 15th position in July to the 21st in October, indicating potential challenges in maintaining their competitiveness in this category.
Robust's journey in the Pre-Roll category in Missouri highlights some struggles, as they were unable to maintain a top-30 position by October, after being ranked 29th in July. This drop suggests a significant loss in market share, which could be a point of concern. Meanwhile, in the Vapor Pens category, Robust showed signs of recovery, improving their rank from the 53rd position in July to 45th in October. This indicates a gradual but positive shift in their market strategy or consumer preference. The mixed performance across these categories suggests that while Robust is making strides in certain areas, they may need to reassess their approach in others to achieve a more balanced growth.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Robust has experienced a notable decline in rank and sales over the past few months. Starting at the 15th position in July 2024, Robust maintained this rank in August but slipped to 20th in September and fell out of the top 20 by October. This downward trend in rank is mirrored by a consistent decrease in sales, indicating potential challenges in maintaining market share. Meanwhile, competitors like Stability Growers have shown an upward trajectory, moving from 32nd in July to 20th by October, suggesting a strategic gain in market presence. Similarly, CAMP Cannabis has fluctuated but ended strong in October, ranking 19th, which could indicate a recovery or successful marketing efforts. Brands like Rooted (MO) have also been close competitors, with a rank similar to Robust in September but slightly lower in October. These shifts underscore the dynamic nature of the Missouri flower market and highlight the need for Robust to reassess its strategies to regain competitive advantage.
Notable Products
In October 2024, the top-performing product for Robust was Gush Mintz (Bulk) in the Flower category, securing the number one rank with sales of 2059 units. Raspberry Parfait (3.5g), also in the Flower category, dropped to the second position from consistently holding the top spot in the previous months. Brunch Punch (3.5g) debuted impressively at third place in the Flower category. Meanwhile, the Robust FECO/RSO Syringe (1g) in the Concentrates category improved its ranking from fifth to fourth place, indicating a positive sales trend. Mendo Crumble (3.5g) entered the top five in the Concentrates category for the first time, demonstrating a strong market presence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
