.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Missouri, Robust has shown a dynamic performance across various cannabis categories. In the Concentrates category, Robust experienced a brief rise in October 2024, reaching the 11th rank, before slightly declining in the following months to the 16th position by December. This fluctuation in ranking could indicate a competitive market landscape or shifts in consumer preferences. Meanwhile, the Flower category saw a more stable performance, with Robust maintaining a presence in the top 30 throughout the observed months, peaking at the 20th position in September and closing the year at 21st. This stability suggests a consistent demand for Robust's flower products, despite a dip in sales during November.
Conversely, the Pre-Roll category presents a more concerning picture for Robust, as the brand only appeared in the rankings in September and December, both times at the 38th position, indicating a struggle to maintain a foothold in this segment. The Vapor Pens category, however, tells a different story, with Robust improving its rank from 54th in September to 47th in October, before stabilizing around the 50th mark by December. This improvement suggests a growing acceptance or interest in Robust's vapor products, despite the competitive nature of the category. Overall, Robust's performance in Missouri illustrates a varied success across categories, with notable strengths in Flower and Vapor Pens, while facing challenges in Pre-Rolls and maintaining momentum in Concentrates.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Robust has experienced notable fluctuations in its market position and sales performance from September to December 2024. Initially ranked 20th in September, Robust saw a decline to 24th in November before rebounding to 21st in December. This recovery is particularly significant given the competitive pressures from brands like Rooted (MO), which maintained a relatively stable presence, peaking at 18th in October. Meanwhile, C4 / Carroll County Cannabis Co. experienced a downward trend, dropping from 14th to 19th, which may have provided an opportunity for Robust to regain its footing. Additionally, Southern Social Cannabis Club made a significant leap from outside the top 20 to 22nd in December, indicating a dynamic market environment. These shifts highlight the importance for Robust to strategize effectively to maintain and improve its rank amidst such competitive volatility.
Notable Products
In December 2024, Robust's top-performing product was the FECO Syringe (1g) from the Concentrates category, maintaining its first-place ranking from November with notable sales of 1853 units. The Grape Pie (3.5g) from the Flower category climbed to the second position, improving from third in November with increased sales. Kush Mints #10 (3.5g), also in the Flower category, debuted in December at the third rank. Pineapple Breeze (3.5g) dropped from second in November to fourth in December, indicating a decline in sales performance. Kush Mintz (3.5g) entered the rankings at fifth place, showcasing a strong entry in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
