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Oct-2024
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Overview
Market Insights Snapshot
Root & Bloom's performance across different product categories in Massachusetts reveals some interesting trends. In the Flower category, the brand maintained a steady presence, with rankings slightly shifting from 20th in July 2024 to 22nd by October 2024. Despite this slight decline in ranking, sales figures showed resilience, with a notable dip in September followed by a recovery in October. In contrast, the Pre-Roll category saw more volatility, with rankings fluctuating significantly from 37th to 45th between July and October. Notably, Root & Bloom did not make it into the top 30 in the Concentrates and Vapor Pens categories during this period, highlighting potential areas for growth or strategic focus.
While Root & Bloom's presence in the Flower category remained relatively stable, the performance in other categories like Pre-Roll and Concentrates suggests room for improvement. The brand's absence from the top 30 in Concentrates and Vapor Pens could be seen as a challenge, indicating that these segments might not be their strongest suit in the Massachusetts market. However, this also presents an opportunity for the brand to explore strategic initiatives to bolster its presence in these categories. The fluctuations in rankings, particularly in the Pre-Roll segment, suggest a competitive landscape where Root & Bloom might need to innovate or adjust its strategies to climb higher in the rankings.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Root & Bloom has maintained a stable presence, consistently ranking at 22nd place in both September and October 2024. This stability is noteworthy given the fluctuating performances of its competitors. For instance, Local Roots experienced a significant leap from 43rd in August to 16th in September, before settling at 20th in October, indicating a potential threat if this upward trend continues. Meanwhile, Eleven has shown a slight decline, moving from 18th in July to 21st in October, which could provide an opportunity for Root & Bloom to surpass them if they capitalize on this trend. Additionally, Lil' Buds improved their rank from 30th in September to 23rd in October, suggesting a competitive push that Root & Bloom should monitor closely. Despite these shifts, Root & Bloom's sales figures have shown resilience, with a notable increase from August to October, positioning them well to leverage their consistent ranking into potential growth.
Notable Products
In October 2024, Lemonhead Delight Pre-Roll (1g) maintained its top position as the leading product for Root & Bloom, despite a slight drop in sales to 4957 units. Ghost Dawg Pre-Roll (1g) made a significant comeback, jumping to the second position with sales reaching 3641 units, after not being ranked in September. Wedding Cake Pre-Roll (1g) rose to the third spot, showing a consistent improvement in rankings since July. Wedding Cake (3.5g) held the fourth position, descending slightly from its previous rank but still showing strong sales figures. Super Boof (3.5g) debuted in the rankings at fifth place, indicating growing popularity and increased sales compared to the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
