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Jan-2025
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Overview
Market Insights Snapshot
Root & Bloom's performance in the Massachusetts cannabis market has shown dynamic shifts across various product categories. In the Concentrates category, the brand experienced a notable improvement from October to December 2024, climbing from the 20th to the 17th position, before dropping to 29th in January 2025. This fluctuation suggests a volatile market presence, which could be attributed to increased competition or changing consumer preferences. Conversely, in the Flower category, Root & Bloom consistently ranked within the top 30, although it displayed a gradual decline from 21st to 28th over the same period. This downward trend might indicate challenges in maintaining market share or adapting to market trends. The Pre-Roll category, where Root & Bloom was not in the top 30 until January 2025, when it reached the 47th position, reflects a positive shift, suggesting that their efforts in this category are beginning to pay off.
Despite a decrease in sales in the Flower category from October 2024 to January 2025, Root & Bloom managed to increase its market presence in the Pre-Roll category in Massachusetts. The brand's movement in the Concentrates category, where it fell significantly in January 2025, could be a cause for concern, indicating potential areas for strategic reevaluation. The lack of presence in the top 30 for Pre-Rolls during the initial months of the observed period suggests that Root & Bloom might have been focusing on refining their product offerings or marketing strategies. The brand's varied performance across these categories highlights the importance of agility in the cannabis market and suggests potential areas for Root & Bloom to capitalize on emerging opportunities or address existing challenges.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Root & Bloom has experienced a notable shift in its market position over the past few months. Starting from a rank of 21 in October 2024, Root & Bloom saw a gradual decline, reaching the 28th position by January 2025. This decline in rank is reflective of a consistent decrease in sales during this period. In contrast, brands like HighMark Provisions (HMP) have shown a remarkable upward trajectory, climbing from a rank of 65 in October 2024 to 26 by January 2025, indicating a significant increase in their market presence. Similarly, Cresco Labs improved its rank from 45 to 29, while Ocean Breeze maintained a relatively stable position, fluctuating slightly but ending at rank 30. Meanwhile, South Shore Plug, despite starting strong at rank 17, dropped to 27 by January 2025, closely aligning with Root & Bloom's position. These dynamics suggest that while Root & Bloom faces challenges in maintaining its rank, the competitive environment remains fluid, with opportunities for strategic adjustments to regain its standing.
Notable Products
In January 2025, Wedding Cake (3.5g) emerged as the top-performing product for Root & Bloom, ascending from the fourth position in December to the first, with a notable sales figure of 3111. Lemonhead Delight Pre-Roll (1g) maintained strong performance, holding the second rank, although its sales slightly decreased from the previous month. Cherry Pie OG (3.5g) experienced a decline, dropping from second to third place, continuing a downward trend from its peak in November. Lemon OG Haze (3.5g) entered the rankings in January at fourth, indicating a new interest in this product. Gelato Punch (3.5g) saw a significant drop, moving from third in December to fifth in January, reflecting a decrease in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
