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Dec-2024
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Overview
Market Insights Snapshot
Root & Bloom has demonstrated notable progress in the Massachusetts concentrates category, where it climbed from a rank of 31 in September 2024 to 14 by December 2024. This upward movement indicates a strong performance and growing consumer preference in this segment. In contrast, the brand's presence in the pre-roll category has remained outside the top 30, peaking at rank 53 in October and closing the year at 57. This suggests that while Root & Bloom is gaining traction in concentrates, its pre-roll offerings might not be resonating as strongly with consumers in Massachusetts, or that the competition is particularly stiff in this segment.
In the flower category within Massachusetts, Root & Bloom maintained a consistent position, hovering around the 21st to 25th rank range throughout the last quarter of 2024. This stability suggests a steady demand for their flower products, despite slight fluctuations in sales numbers. While not breaking into the top 20, the brand's ability to hold its ground could be indicative of a loyal customer base or effective marketing strategies. However, the lack of a top 30 presence in other states or provinces could imply regional limitations or a focused strategy within Massachusetts.
Competitive Landscape
In the Massachusetts flower category, Root & Bloom has demonstrated a consistent presence, maintaining a rank around the low 20s from September to December 2024. This stability is noteworthy, especially when compared to competitors like Shaka Cannabis Company, which saw a significant drop from rank 11 in September to 20 in December. Meanwhile, In House and Simpler Daze have shown fluctuating ranks, with Simpler Daze peaking at rank 18 in November before falling back to 22 in December. Rev Farms experienced a more volatile trajectory, dropping out of the top 20 in November but rebounding to rank 19 in December. Root & Bloom's steady rank suggests a solid customer base and effective market strategies, positioning it favorably against competitors who have experienced more dramatic shifts in rank and sales performance.
Notable Products
In December 2024, the top-performing product for Root & Bloom was Lemonhead Delight Pre-Roll (1g), maintaining its position at rank 1 with sales of 3507 units. Cherry Pie OG (3.5g) took the second spot, having been a new entry in November where it ranked first. Gelato Punch (3.5g) remained steady at rank 3 from the previous month, showing an increase in sales. Pablo's Revenge Cured Sugar (1g) debuted at rank 4, highlighting its growing popularity. Wedding Cake (3.5g) consistently held rank 5 since November, after dropping from its third-place ranking in September and October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
