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Sep-2024
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Overview
Market Insights Snapshot
Root & Bloom has shown varied performance across different product categories in Massachusetts. In the Concentrates category, the brand has seen a positive trajectory, moving from the 40th position in June 2024 to the 34th position by July 2024. This upward movement indicates a growing presence in this segment, although it did not break into the top 30, which suggests there is still room for improvement. In the Vapor Pens category, Root & Bloom's rank remained relatively stable, hovering around the 69th and 70th positions in June and July 2024, respectively, but failing to make it to the top 30, highlighting a potential area for strategic focus.
In the Flower category, Root & Bloom maintained a stronger presence, with rankings fluctuating between 15th and 21st from June to September 2024. This consistent performance underscores the brand's competitiveness in this segment within Massachusetts. Conversely, the Pre-Roll category saw a decline in rankings from 25th in June to 52nd by September 2024, which could be a cause for concern. The decrease in sales figures over these months suggests that the brand may need to reassess its strategy in this category to regain its standing. Such movements across different categories highlight where Root & Bloom is thriving and where it might need to recalibrate its approach to better capture market share.
Competitive Landscape
In the Massachusetts flower category, Root & Bloom experienced notable fluctuations in its ranking from June to September 2024, moving from 15th to 21st place. This shift indicates a competitive landscape where brands like Cloud Cover (C3) and Galactic have shown significant upward momentum. Cloud Cover (C3) improved its rank from 30th to 20th, with a substantial increase in sales, while Galactic made a remarkable leap from 59th to 19th, suggesting aggressive market strategies or product offerings that resonated well with consumers. Meanwhile, Cheech & Chong's and Eleven also experienced rank changes, but their sales trends were less consistent. The competitive pressure from these brands highlights the need for Root & Bloom to innovate or adjust its marketing strategies to regain its competitive edge in the Massachusetts flower market.
Notable Products
In September 2024, the top-performing product for Root & Bloom was Lemonhead Delight Pre-Roll (1g) in the Pre-Roll category, maintaining its leading position with sales reaching 6,600 units. Wedding Cake (3.5g) in the Flower category rose to the second position, despite a slight decrease in sales to 2,472 units. Lemon OG Haze Pre-Roll (1g) dropped to third place from second in the previous month, with sales declining to 2,104 units. Lemonhead Delight (3.5g) and Ghost Dawg (14g) made notable entries in the rankings at fourth and fifth, respectively, in the Flower category. This month marked a continued dominance of Lemonhead Delight Pre-Roll (1g) as it consistently held the top spot since July 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
