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Nov-2024
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Overview
Market Insights Snapshot
Root & Bloom has shown notable performance in the Massachusetts market, particularly in the Concentrates category. Over the past few months, the brand has climbed from being unranked in August 2024 to securing the 17th position by November 2024. This upward trend indicates a strengthening presence in the Concentrates category, with sales figures demonstrating a steady increase from September to November. On the other hand, the Flower category presents a more stable picture, with Root & Bloom maintaining a consistent presence, fluctuating slightly around the 21st to 24th ranks. Although there was a dip in sales from August to September, the brand managed to recover in October, suggesting resilience in this segment.
In contrast, the Pre-Roll category has been a challenging area for Root & Bloom in Massachusetts. Despite achieving the 52nd rank in October, the brand fell back to the 55th position in November, indicating volatility and competitive pressure in this segment. The sales figures mirrored this inconsistency, with fluctuations that suggest potential areas for growth and improvement. Notably, Root & Bloom was not even in the top 30 for Pre-Rolls in the months analyzed, highlighting a significant gap compared to their performance in other categories. This disparity might point to strategic opportunities for the brand to explore and enhance its offerings in the Pre-Roll segment.
Competitive Landscape
In the Massachusetts flower category, Root & Bloom has experienced a fluctuating rank over the past few months, indicating a competitive landscape. In August 2024, Root & Bloom held the 22nd position, which slightly dipped to 24th in September, before recovering to 21st in October, only to fall back to 22nd in November. This pattern suggests a volatile market presence, potentially influenced by the performance of competitors. Notably, Rythm re-entered the top 20 in October and November, while Nature's Heritage showed a consistent upward trend, moving from 31st in August to 21st in November. Meanwhile, Lil' Buds and Trees Co. (TC) also demonstrated improvements, with Trees Co. making a significant leap to 23rd in November. These dynamics suggest that while Root & Bloom maintains a stable presence, it faces increasing pressure from brands like Nature's Heritage and Trees Co., which are gaining traction in the market.
Notable Products
In November 2024, Cherry Pie OG (3.5g) emerged as the top-performing product for Root & Bloom, climbing to the first rank with sales reaching 4207 units. Lemonhead Delight Pre-Roll (1g), which had consistently held the top spot for the preceding months, dropped to second place. Gelato Punch (3.5g) made a notable entry into the rankings at third place, indicating strong customer interest. Wedding Cake (3.5g) maintained a steady presence, ranking fourth after a slight decline from previous months. Ghost Dawg Pre-Roll (1g) experienced a drop to fifth place, following its peak performance in October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
