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Oct-2024
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Overview
Market Insights Snapshot
In the state of Nevada, Roots has shown a notable performance in the Concentrates category. After not being in the top 30 in July and September, the brand made a significant leap in October, securing the 17th position. This upward movement suggests a strong strategic push or a favorable market response during this period. The sales figures for October in this category reached $22,023, indicating a robust demand or effective marketing strategies. In contrast, their performance in the Vapor Pens category remained stagnant in July and August, with a consistent rank of 41, failing to break into the top 30 in subsequent months. This could point to potential challenges or increased competition in the Vapor Pens market segment.
Roots' fluctuating presence in the rankings across different categories in Nevada highlights both opportunities and challenges. The brand's ability to penetrate the top 30 in the Concentrates category is promising, yet their absence from the top rankings in Vapor Pens suggests areas for improvement or perhaps a shift in consumer preferences. The lack of ranking data for some months could be indicative of either a strategic withdrawal or increased competition that overshadowed their offerings. Understanding these dynamics can provide insights into market trends and the brand's positioning strategy, offering a glimpse into their potential future trajectory in these categories.
Competitive Landscape
In the Nevada concentrates market, Roots has shown a notable fluctuation in its ranking over recent months, with a significant leap from being outside the top 20 in August 2024 to securing the 17th position by September 2024. This upward trajectory in ranking coincides with a substantial increase in sales, indicating a positive reception in the market. Comparatively, Mammoth Labs experienced a decline from the 11th position in July to 18th in October, suggesting a potential opportunity for Roots to capture market share as Mammoth Labs' sales have also decreased over this period. Meanwhile, Mo-jo (NV) and Doctor Solomon's have maintained relatively stable rankings, with Doctor Solomon's improving slightly from 21st in July to 15th in October, indicating steady competition. Additionally, Dadirri re-entered the top 20 in October after being absent in September, suggesting a volatile market where Roots' recent gains could be leveraged for further growth.
Notable Products
In October 2024, Super Sour Diesel Badder (1g) emerged as the top-performing product for Roots, leading the sales with a notable figure of 210 units sold. Jenny Kush Batter (1g) followed closely in second place, while White Gummy Bear Batter (1g) secured the third spot in the concentrates category. Sour Haze Sauce & Diamonds (1g) ranked fourth, showing a consistent presence in the top tier. Strawberry Banana Sugar Wax (1g) dropped from fourth place in September to fifth in October, indicating a slight decline in its performance. Overall, the rankings suggest a strong preference for concentrates, with Super Sour Diesel Badder making a significant leap to the top position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
