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Oct-2024
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Overview
Market Insights Snapshot
Rosin Heads has shown a varied performance across different categories and regions, with notable movements in the Ontario market. In the concentrates category, the brand has not yet broken into the top 30, indicating an area with potential for growth. However, the upward movement from a rank of 53 in July 2024 to 48 in August 2024 suggests some positive momentum, even if it has not yet translated into a top-tier ranking. This contrasts with their performance in the edibles category, where Rosin Heads has consistently maintained a strong presence within the top 20, improving from 17th in July to 14th by October. Such a stable and upward trajectory in edibles highlights a robust demand and growing market share in this segment.
The sales data reflects these trends, with a notable increase in sales for edibles from July to October 2024, reaching over 161,000 in October. This contrasts with the absence of sales figures for concentrates beyond August, suggesting that while there is some progress in rankings, it might not be substantial enough to warrant further detailed sales analysis yet. The brand's consistent ranking improvement in edibles in Ontario indicates a stronger consumer base and effective brand positioning in this category. These insights suggest that while Rosin Heads has a foothold in certain segments, there are opportunities for further expansion and market penetration, particularly in concentrates.
Competitive Landscape
In the Ontario edible cannabis market, Rosin Heads has shown a steady improvement in its rankings, moving from 17th place in July 2024 to 14th place by October 2024. This upward trend suggests a positive reception among consumers, potentially driven by effective marketing strategies or product innovations. In comparison, 1964 Supply Co also improved its position, climbing from 16th to 13th, while Chowie Wowie consistently outperformed Rosin Heads, maintaining a higher rank and ending at 11th place in October. Meanwhile, Aurora Drift and Olli remained behind Rosin Heads, with Aurora Drift improving slightly from 19th to 15th and Olli maintaining a stable position at 17th. These dynamics indicate that while Rosin Heads is gaining traction, it faces stiff competition from brands like Chowie Wowie, which could impact its market share and necessitate strategic adjustments to maintain its growth trajectory.
Notable Products
In October 2024, Rosin Heads' top-performing product was the Hash Rosin Drops Mints 50-Pack (250mg) in the Edible category, maintaining its number one rank for four consecutive months with a sales figure of 4372. The Hash Rosin Drops Mint 20-Pack (100mg) also held steady at the second rank across the same period, showcasing consistent consumer preference. The Hash Rosin Wafer Stix Milk Chocolate (10mg) saw a slight improvement, moving from fourth place in September to third in October, indicating a positive trend in its performance. Conversely, the Peanut Butter Cup Hash Rosin Caramel Milk Chocolate (10mg) dropped to fourth place after being third in September, reflecting a decline in sales. The introduction of Hash Rosin Caramel Stix Milk Chocolate (10mg) in October as a new entrant at fifth rank suggests expanding product variety within the category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
