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Dec-2024
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Overview
Market Insights Snapshot
Rosin Heads has shown a varied performance across different categories and regions. In British Columbia, the brand made a notable entry into the Concentrates category, reaching the 16th position by November 2024, after not being in the top 30 in the preceding months. However, it experienced a drop to the 32nd position in December, indicating some volatility in this market segment. The absence of Rosin Heads in the top 30 rankings for September and October suggests initial challenges in establishing a foothold in British Columbia's competitive Concentrates market.
Meanwhile, in Ontario, Rosin Heads has consistently maintained a presence in the Edible category, starting at the 15th position in September and improving to the 13th position by November and December. This upward trajectory indicates a strengthening brand recognition and consumer acceptance in Ontario. The steady increase in sales from September to December further underscores their growing popularity in the Edible market within this province. The consistent ranking in Ontario contrasts with the fluctuations observed in British Columbia, highlighting the brand's varying performance across different regions and categories.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Rosin Heads has shown a steady improvement in its ranking from September to December 2024, moving from 15th to 13th place. This upward trend is indicative of a positive reception and growing consumer preference, as evidenced by a consistent increase in sales over the same period. Notably, Fly North has maintained a strong position, although it experienced a slight dip in December, moving from 8th to 11th place, which could present an opportunity for Rosin Heads to capture more market share. Meanwhile, Bhang has fluctuated between 10th and 12th positions, showing resilience but also potential vulnerability that Rosin Heads could capitalize on. Olli and Aurora Drift have remained relatively stable, with Olli showing a slight improvement in rank, which suggests a competitive but open market for Rosin Heads to further enhance its position and sales.
Notable Products
In December 2024, the top-performing product from Rosin Heads was the Hash Rosin Drops Mints 50-Pack (250mg) in the Edible category, maintaining its number one rank for the fourth consecutive month with impressive sales of 6062. The Hash Rosin Wafer Stix Milk Chocolate (10mg) moved up to the second position, showing a significant increase in sales compared to previous months. The Hash Rosin Drops Mint 20-Pack (100mg) slipped to the third rank, despite a slight recovery in sales. The Peanut Butter Cup Hash Rosin Caramel Milk Chocolate (10mg) remained steady at fourth place, with a gradual increase in sales figures. Notably, the Raspberry Hash Rosin Peanut Butter Cup Chocolate (10mg) entered the rankings in December, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
