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Oct-2024
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Overview
Market Insights Snapshot
San Rafael '71 has shown varied performance across different categories and provinces in recent months. In Alberta, the brand has maintained a steady presence in the Edible category, consistently ranking 10th from August to October 2024. This stability suggests a strong foothold in the market. However, in the Flower category, there has been a slight decline in ranking, moving from 14th in July to 18th in October, indicating potential challenges in maintaining market share. The Pre-Roll category in Alberta paints a different picture, with San Rafael '71 not making it into the top 30, hinting at a struggle to capture consumer interest in this segment.
In British Columbia, San Rafael '71's performance in the Flower category has seen a downward trend, moving from 27th in July to 35th in October. This decline may suggest increasing competition or shifting consumer preferences. The Pre-Roll category remains consistently outside the top 30, which could indicate a need for strategic adjustments. Meanwhile, in Ontario, the brand has improved its ranking in the Edible category, moving from 21st to 18th between July and October. The Flower category in Ontario has seen a slight decline in ranking, similar to Alberta, while the Pre-Roll segment remains outside the top 30, highlighting a consistent challenge across these provinces. In Saskatchewan, San Rafael '71's absence from the top 30 in recent months could suggest a need to reevaluate its strategy in the Flower category.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, San Rafael '71 has experienced fluctuations in its ranking, moving from 14th in July 2024 to 18th by October 2024. This shift indicates a competitive pressure from brands like Versus, which maintained a relatively stable position, ranking 10th in July and 17th in October, and Dab Bods, which improved its position to 16th in October. Notably, Freedom Cannabis also showed significant movement, jumping to 14th in August before settling at 19th in October. Meanwhile, Twd. made a notable climb from 37th in July to 20th in October, reflecting a strong upward trend in sales. These dynamics suggest that while San Rafael '71 remains a key player, the brand faces increasing competition from both established and emerging brands, necessitating strategic adjustments to maintain its market position.
Notable Products
In October 2024, the top-performing product from San Rafael '71 was the Sour Blueberry Live Resin Gummies 4-Pack (10mg) in the Edible category, maintaining its first-place rank for three consecutive months with sales reaching 8,628 units. The Tangerine Dream Cured Resin Gummies 4-Pack (10mg) also in the Edible category, consistently held the second position throughout the same period. The Moon Berry Pre-Roll 3-Pack (1.5g) in the Pre-Roll category secured the third rank, showing stable performance since September. Cosmic Cream (3.5g) in the Flower category remained in the fourth position, although it experienced a decline in sales figures. Lastly, the Cosmic Cream Pre-Roll 3-Pack (1.5g) retained its fifth-place rank from August onwards, indicating consistent consumer interest despite a slight drop in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
