.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
San Rafael '71 has shown consistent performance in the Alberta market, particularly within the Edible category. Over the months from September to December 2024, the brand maintained a stable ranking, hovering around the 10th and 11th positions, which reflects a strong presence. However, their performance in the Flower category saw a slight dip from 17th to 18th place by December, indicating some competitive pressures or shifts in consumer preferences. In contrast, the Pre-Roll category did not see San Rafael '71 break into the top 30, highlighting a potential area for growth or reevaluation of strategy in Alberta.
In British Columbia, San Rafael '71 entered the Edible category rankings in December, securing the 16th position, which could suggest a growing acceptance or popularity of their offerings. The Flower category rankings showed a downward trend from 39th to 46th, which might be indicative of increased competition or changing consumer tastes in British Columbia. Meanwhile, in Ontario, the brand maintained a stable ranking in the Edible category, while experiencing a slight fluctuation in the Flower category, ending the year stronger at 34th position. These movements suggest that while San Rafael '71 has a solid foothold in certain categories, there are opportunities for strategic adjustments in others to enhance their market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, San Rafael '71 has experienced fluctuations in its market position, with its rank moving from 36th in September 2024 to 34th by December 2024. This slight improvement in rank comes amidst a backdrop of dynamic shifts among its competitors. For instance, Color Cannabis saw a decline from 29th to 36th over the same period, while Muskoka Grown maintained a relatively stable position around the 31st rank. Notably, Jonny Chronic made a significant leap from 90th to 32nd, and Woody Nelson improved from 71st to 35th, indicating a competitive push from emerging brands. San Rafael '71's sales trajectory, with a notable dip in November followed by a rebound in December, suggests resilience but also highlights the need for strategic adjustments to maintain and improve its market position amidst these competitive pressures.
Notable Products
In December 2024, the top-performing product for San Rafael '71 was the Sour Blueberry Live Resin Gummies 4-Pack (10mg) in the Edible category, maintaining its consistent first-place ranking from September through December, with sales reaching 10,584 units. The Tangerine Dream Cured Resin Gummies 4-Pack (10mg), also in the Edible category, held steady in second place across the same period. The Moon Berry Pre-Roll 3-Pack (1.5g) in the Pre-Roll category similarly maintained its third-place position throughout these months, showing a notable increase in sales. Pink Diesel 71 (3.5g) in the Flower category entered the rankings in November and held the fourth position in December. Meanwhile, Cosmic Cream (3.5g), another Flower product, dropped from fourth to fifth place from September to December, indicating a decline in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
