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Nov-2024
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Overview
Market Insights Snapshot
San Rafael '71 has shown varied performance across different categories and regions. In Alberta, the brand maintained a stable presence in the Edible category, consistently ranking at 10th place from August to October 2024, before slightly dropping to 11th in November. This slight decline might indicate increased competition or a shift in consumer preferences. In the Flower category, San Rafael '71 experienced minor fluctuations, maintaining a rank between 16th and 18th place. However, their Pre-Roll category performance was less favorable, as they were not within the top 30 brands, indicating a potential area for improvement or a need for strategic adjustments.
In British Columbia, San Rafael '71's Flower category saw a downward trend, moving from 27th place in August to 41st by November. This consistent decline suggests challenges in maintaining market share or adapting to local consumer demands. Meanwhile, in Ontario, their Edible products held a steady rank at 18th place from September to November, showing resilience in this category. Interestingly, the brand did not make it into the top 30 for Pre-Rolls in Ontario, which could highlight a gap in their product offerings or marketing efforts in this specific market. In Saskatchewan, San Rafael '71 appeared in the Flower category only in August, ranking 23rd, suggesting limited penetration or presence in this province.
Competitive Landscape
In Alberta's Flower category, San Rafael '71 has experienced a relatively stable but slightly declining trend in rankings over the past few months, moving from 17th in August 2024 to 18th by November 2024. This slight dip in rank is accompanied by a gradual decrease in sales, which could be a point of concern for the brand. In contrast, Twd. has shown a remarkable upward trajectory, climbing from 26th in August to 17th in November, surpassing San Rafael '71 in both rank and sales. Similarly, Divvy has made significant strides, moving from 69th in August to 19th in November, showcasing a strong growth pattern. Meanwhile, Pure Laine has seen a decline from 9th to 16th, indicating potential market volatility. The competitive landscape suggests that brands like Twd. and Divvy are gaining momentum, which could pose a challenge to San Rafael '71 unless strategic adjustments are made to enhance its market position.
Notable Products
In November 2024, the top-performing product from San Rafael '71 was the Sour Blueberry Live Resin Gummies 4-Pack (10mg), maintaining its number one rank for four consecutive months with sales reaching 8748. The Tangerine Dream Cured Resin Gummies 4-Pack (10mg) also held steady at the second position, showing a slight increase in sales compared to previous months. The Moon Berry Pre-Roll 3-Pack (1.5g) remained consistently at third place, experiencing a notable sales boost in November. Pink Diesel 71 (3.5g) reappeared in the rankings, securing the fourth position after being absent in September and October. Meanwhile, Cosmic Cream (3.5g) dropped to fifth place, continuing its downward trend in sales since August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
