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Jan-2025
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Overview
Market Insights Snapshot
San Rafael '71 has demonstrated a varied performance across different categories and provinces. In Alberta, the brand has maintained a steady presence in the Edible category, holding the 11th position for most of the months analyzed, with a slight dip in sales observed in January 2025. However, in the Flower category, there has been a gradual decline in rankings, moving from 17th to 20th place over the months, indicating a potential challenge in maintaining market share. It is noteworthy that the brand did not make it into the top 30 for Pre-Rolls in Alberta, which could be a point of concern for their market strategy in this province.
In British Columbia, San Rafael '71's performance in the Edible category has been less consistent, as they only appeared in the rankings in December 2024, securing the 18th position. This suggests a late but promising entry into the top rankings. The Flower category shows a downward trend, with the brand slipping from 39th to 49th place, suggesting increasing competition or a shift in consumer preferences. Meanwhile, in Ontario, the brand has shown stability in the Edible category, consistently holding around the 18th position, though sales have slightly decreased over the months. The Flower category in Ontario presents a more dynamic picture, with rankings fluctuating but remaining within the top 40, indicating a relatively stable performance amidst market challenges.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, San Rafael '71 has experienced fluctuating rankings, indicating a dynamic market presence. Despite not breaking into the top 30, San Rafael '71 has shown resilience, with its rank improving from 38th in November 2024 to 34th in December 2024, before slightly dropping to 35th in January 2025. This suggests a competitive pressure from brands like Muskoka Grown and Potluck, which consistently maintained higher rankings, with Potluck reaching as high as 27th in December 2024. Meanwhile, EastCann and The Republic have shown varying performances, with The Republic making a notable leap from 79th in October 2024 to 38th by January 2025. These shifts highlight the competitive intensity in Ontario's Flower market, where San Rafael '71 must navigate both established and emerging brands to enhance its market position and sales trajectory.
Notable Products
In January 2025, San Rafael '71's top-performing product was the Sour Blueberry Live Resin Gummies 4-Pack (10mg) in the Edible category, maintaining its number one rank from the previous months with sales of 9,256 units. Following closely, the Tangerine Dream Cured Resin Gummies 4-Pack (10mg) also held steady at the second position in the Edible category. The Moon Berry Pre-Roll 3-Pack (1.5g) remained consistent in the third spot, showcasing strong performance within the Pre-Roll category. Notably, Pink Diesel '71 (3.5g) in the Flower category maintained its fourth position since November 2024, indicating a stable demand. A newcomer to the top ranks, Blaspberry Gummies 4-Pack (10mg), climbed to fifth place, reflecting growing consumer interest in this Edible product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
