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Nov-2024
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Overview
Market Insights Snapshot
Sanctuary Medicinals has shown varied performance across different product categories in Massachusetts. In the Concentrates category, the brand did not make it into the top 30 rankings from August to November 2024, suggesting room for improvement in this segment. Similarly, in the Flower category, Sanctuary Medicinals started at rank 75 in August and slipped to rank 92 by September, after which it fell out of the top 30. This decline could indicate challenges in maintaining competitiveness or shifts in consumer preferences. Meanwhile, the Vapor Pens category also saw the brand outside of the top 30 rankings, highlighting a potential area for strategic focus.
Despite these challenges, Sanctuary Medicinals managed to generate noteworthy sales figures, particularly in the Flower category, with August sales reaching over $134,000. However, the significant drop in rankings by September suggests that this initial performance was not sustained. The absence of rankings in subsequent months across all categories could be interpreted as a sign of either decreased market presence or increased competition. As the cannabis market continues to evolve, Sanctuary Medicinals may need to reassess its strategies in Massachusetts to regain a competitive edge and improve its standings across these key categories.
Competitive Landscape
In the Massachusetts concentrates market, Sanctuary Medicinals experienced a notable absence from the top 20 ranks from September to November 2024, after holding the 52nd position in August. This indicates a potential decline in market presence compared to competitors. For instance, Standard Farms maintained a presence within the top 50, despite fluctuating ranks, and Nimbus Vapor Co. held a higher rank in August, suggesting stronger market traction. Meanwhile, Ocean Breeze and Seconds also showed varying ranks but remained visible in the market. This competitive landscape highlights the need for Sanctuary Medicinals to strategize on regaining visibility and improving sales performance to compete effectively with these brands.
Notable Products
In November 2024, Sanctuary Medicinals' top-performing product was Extraterrestrial Bananas (3.5g) in the Flower category, which climbed to the number one spot after ranking fifth in October. The Grape Sangria Diamond Infused Pre-Roll 2-Pack (1g) held a strong position, ranking second, despite being the top product in October, with notable sales of 176 units. Parmesan (3.5g) maintained a consistent presence, securing the third rank, an improvement from its absence in October. Zebra Cake (3.5g) re-entered the rankings at fourth place, after not being ranked in September or October, indicating a resurgence in popularity. Lastly, Gastro Pop Shatter (0.5g) appeared for the first time in the top five, ranking fifth, suggesting a growing interest in concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
