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Oct-2024
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Overview
Market Insights Snapshot
Sanctuary Medicinals has experienced varied performance across different product categories in Massachusetts. In the Concentrates category, the brand did not make it into the top 30 rankings from July to October 2024, which could indicate a need for reevaluation of their strategy in this segment. However, the Flower category showed some movement; Sanctuary Medicinals improved its ranking from 85th in July to 80th in August, but then fell to 94th by September. This fluctuation suggests that while there was a brief period of growth, maintaining a consistent upward trajectory remains a challenge. The Vapor Pens category also saw Sanctuary Medicinals entering the rankings at 80th in August and slipping to 92nd by September, indicating a similar pattern of initial progress followed by a decline.
Despite these challenges, Sanctuary Medicinals' sales figures reveal some positive trends. For instance, in the Flower category, sales increased from July to August, suggesting a successful period of growth, although the decline in September highlights the volatility of the market. The absence of rankings in October across all categories suggests an opportunity for the brand to reassess and strengthen its market presence. The lack of top 30 rankings in any category during this month could be seen as a setback, but it also presents a chance for the brand to innovate and capture market share in a competitive landscape. Overall, while there are areas for improvement, the sales data provides a foundation upon which Sanctuary Medicinals can build future strategies.
Competitive Landscape
In the Massachusetts concentrates market, Sanctuary Medicinals has faced significant challenges in maintaining a competitive rank. As of July 2024, Sanctuary Medicinals was ranked 49th, indicating a struggle to break into the top 20 brands. This contrasts with competitors like Nimbus Vapor Co., which improved its position from 45th in July to 35th in August, and Green Gold Group, which, despite fluctuations, maintained a presence in the rankings. Standard Farms also showed resilience, appearing in the rankings until September. Sanctuary Medicinals' absence from the rankings in subsequent months suggests a need for strategic adjustments to enhance visibility and sales performance in this competitive landscape.
Notable Products
In October 2024, the top-performing product for Sanctuary Medicinals was the Grape Sangria Diamond Infused Pre-Roll 2-Pack (1g), which climbed from a rank of 3 in September to secure the number 1 position with sales reaching 580 units. The Black Truffle Pre-Roll 2-Pack (1g) debuted in the rankings at the second position, showcasing strong market entry. Coke Ritz Pre-Roll 2-Pack (1g) also made its first appearance, tying for third place, while Holy Grail Pre-Roll (0.5g) and Purple Eclipse Pre-Roll (0.5g) shared the fourth position. Notably, Grape Sangria's rise to the top spot from a previous third place highlights its increasing popularity and market demand. The pre-roll category overall showed dynamic shifts, with several new entries making a significant impact in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
