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Nov-2024
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Overview
Market Insights Snapshot
In the Arizona flower category, Savvy maintained a consistent presence, hovering around the 16th to 18th rank over the past few months. This stability suggests a steady demand for their flower products in the state. However, in Massachusetts, Savvy's flower category struggled to break into the top 40, peaking at 44th in November. This indicates potential challenges in capturing market share in Massachusetts. Meanwhile, in Ohio, Savvy's flower ranking fluctuated significantly, dropping to 26th in October before recovering to 22nd in November, which may reflect varying consumer preferences or competitive pressures in the region.
In the vapor pens category, Savvy demonstrated notable growth in Illinois, climbing from 17th to 14th by November, indicating a positive reception of their products. Conversely, in Nevada, Savvy's presence diminished as they failed to remain in the top 30 after August, suggesting a decline in market traction. In Maryland, Savvy's performance in vapor pens improved significantly, moving from 21st to 11th by October, which highlights a strong upward trend in consumer interest. The consistency in Illinois edible rankings, remaining at 14th throughout the months, indicates a stable market position, albeit without significant growth.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Savvy has demonstrated a notable shift in rankings over the past few months. Starting from the 8th position in August 2024, Savvy climbed to 6th place by October, before settling at 7th in November. This fluctuation reflects a dynamic market environment where competitors like &Shine consistently maintained a strong presence, holding the 5th rank from August through October before dropping to 6th in November. Meanwhile, Nature's Grace and Wellness improved its standing from 8th in September and October to 5th in November, indicating a resurgence in sales momentum. Cresco Labs, although initially outside the top 10 in August, made a significant leap to 9th place by November. These shifts highlight the competitive pressures Savvy faces, as brands like Daze Off experienced a decline from 6th to 8th place, suggesting potential opportunities for Savvy to capitalize on market changes and further enhance its position.
Notable Products
In November 2024, Guap - Jungle Juice Macro Dosed Gummy (50mg) regained its position as the top-selling product for Savvy, after briefly dropping to second place in October. This edible product achieved notable sales of $19,045, reflecting its strong market presence. Guap - Blue Magic Macro Dose Gummy (100mg) slipped to the second rank after leading in September and October, indicating a slight decrease in its dominance. The Blue Magic Macro Dose Gummy (25mg) remained consistently in third place throughout the past months. Meanwhile, Vacay - Peaches and Cream Distillate Cartridge (1g) made a significant leap to fourth place, reflecting a strong performance in the Vapor Pens category, with Happy Hour - Juicy Mango Distillate Cartridge (1g) maintaining its fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
