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Oct-2024
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Overview
Market Insights Snapshot
Savvy has shown varying performance across different states and product categories. In Arizona, Savvy's flower category experienced some fluctuations, with rankings moving from 13th in July to 17th in October, reflecting a decrease in market position. Meanwhile, in Illinois, Savvy's flower products consistently maintained a strong presence, holding a top 10 position throughout the period, with a notable uptick in sales in October. However, the brand's vapor pen category in Illinois showed a steady improvement in ranking, moving from 17th to 15th, indicating an upward trend in consumer preference.
In Massachusetts, Savvy did not make it into the top 30 for flower or vapor pens for the latter part of the observed period, which could be a point of concern for the brand. On the other hand, in Maryland, Savvy's vapor pens saw a significant improvement in ranking, climbing from 21st in August to 11th by October, suggesting a growing acceptance in the market. Meanwhile, Ohio presented a mixed performance; while the flower category dropped to 26th place by October, vapor pens showed a strong and consistent rise, holding the 8th position for September and October, highlighting a potential strategic focus for Savvy in the state.
Competitive Landscape
In the competitive landscape of the flower category in Illinois, Savvy has shown resilience amidst fluctuating market dynamics. Over the past four months, Savvy's rank has oscillated between 6th and 8th, indicating a competitive but stable position. Notably, Savvy regained its 6th position in October 2024 after a dip to 8th in August, suggesting a positive trend in market performance. In comparison, Daze Off experienced a similar fluctuation, moving from 8th to 6th and then back to 7th, while Nature's Grace and Wellness maintained a consistent position just below Savvy. Meanwhile, Rythm and &Shine have consistently outperformed Savvy, holding higher ranks throughout this period. Despite these challenges, Savvy's ability to reclaim its rank suggests effective strategies in place to maintain its market share against strong competitors.
Notable Products
In October 2024, the top-performing product from Savvy was Guap - Blue Magic Macro Dose Gummy (100mg), which climbed to the number one rank with sales of 19,151 units. This product improved from its previous third place ranking in September. Guap - Jungle Juice Macro Dosed Gummy (50mg) slipped to the second position, maintaining a strong presence in the market despite a slight decrease from its consistent first place ranking in prior months. Guap - Blue Magic Macro Dose Gummy (25mg) held the third position, showing a slight decline in sales figures from September. The Happy Hour - Summer Melon Distillate Disposable (0.3g) remained steady at fourth place, indicating consistent demand in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
