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Dec-2024
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Overview
Market Insights Snapshot
In the state of Illinois, Savvy has shown a strong performance in the Flower category, maintaining a steady presence within the top 10, with a notable climb from 7th to 5th position from October to December 2024. This suggests a robust demand for their flower products in this market. Additionally, their Vapor Pens have also seen an upward trajectory, moving from 17th to 13th place in the same period, which indicates growing consumer interest. However, in Massachusetts, Savvy's Flower category has struggled to break into the top 30 consistently, only reaching 39th place by December, highlighting a competitive or challenging market environment.
In Maryland, Savvy's performance in the Flower category has been particularly impressive, climbing from 9th to 6th place by December 2024, reflecting a significant increase in sales and market share. Conversely, in Arizona, their Flower category has experienced a stagnation in rankings, consistently holding the 17th position, which could suggest a plateau in consumer interest or market saturation. Meanwhile, in Ohio, Savvy's Vapor Pens have shown remarkable growth, maintaining a strong 6th position in the rankings, indicating a solid foothold in this segment. The absence of rankings for their Flower category in Nevada after September might point to challenges in maintaining a competitive edge in that state.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Savvy has shown a consistent upward trajectory in its rank and sales performance over the last few months of 2024. Starting from a rank of 7th in September, Savvy climbed to 5th place by November and maintained this position in December. This improvement is notable, especially when compared to brands like Nature's Grace and Wellness, which fluctuated between 6th and 8th place, and Daze Off, which experienced a drop from 5th to 6th place. Meanwhile, Rythm and Simply Herb have maintained strong positions in the top 4, indicating a competitive challenge for Savvy. Despite this, Savvy's consistent sales growth and improved ranking suggest a positive trend and increasing consumer preference, positioning it as a formidable player in the Illinois market.
Notable Products
In December 2024, the top-performing product for Savvy was the Guap Blue Magic Macro Dose Gummy (100mg) in the Edible category, reclaiming the first rank with sales reaching 22,616. This product had been consistently high-performing, maintaining the top rank in September and October before dropping to second in November. The Guap Jungle Juice Macro Dosed Gummy (50mg) held the second position, a slight drop from its first-place finish in November. The Guap Blue Magic Macro Dose Gummy (25mg) remained steady at third place for the second consecutive month. Notably, the Happy Hour Juicy Mango Distillate Cartridge (1g) and Happy Hour Summer Melon Distillate Disposable (0.3g) both maintained strong positions in the Vapor Pens category, ranking fourth and fifth respectively in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
