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Jan-2025
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Overview
Market Insights Snapshot
In the cannabis market, Savvy's performance across various states and categories showcases a mix of stability and volatility. In Illinois, Savvy's Flower category has maintained a strong foothold, consistently ranking within the top 10, with a notable improvement from 7th to 5th position by January 2025. On the other hand, their Vapor Pens category in the same state showed some fluctuations, peaking at 13th in December 2024 before slipping back to 15th by January 2025. Meanwhile, in Arizona, Savvy's Flower category saw a slight decline, dropping from 17th in October 2024 to 19th by January 2025, indicating a need for strategic adjustments to regain momentum.
In Maryland, Savvy's Flower category experienced a positive trajectory, climbing from 9th in October 2024 to a peak of 6th in December 2024, before settling at 7th in January 2025. This upward movement highlights the brand's growing popularity in the state. Conversely, the Vapor Pens category in Massachusetts did not make it into the top 30 for two months, only appearing at 33rd in November 2024, suggesting room for growth in this segment. In Ohio, Savvy's Flower category showed a promising rise, advancing from 30th in October 2024 to 17th by January 2025, indicating a strengthening presence in the market.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Savvy has demonstrated a resilient performance amidst fluctuating market dynamics. Over the period from October 2024 to January 2025, Savvy maintained a steady rank, peaking at 5th place in both November 2024 and January 2025, indicating a strong recovery from a dip to 6th place in December 2024. This recovery is notable when compared to competitors like Nature's Grace and Wellness, which consistently hovered around the 7th and 8th positions, and &Shine, which experienced a significant drop to 19th place in December before rebounding to 6th in January. Meanwhile, Rythm and Simply Herb have maintained higher ranks, consistently staying within the top 4. Savvy's ability to sustain its position amidst these shifts suggests a robust market presence, although there is room for growth to challenge the leading brands further.
Notable Products
In January 2025, Guap - Blue Magic Macro Dose Gummy (100mg) maintained its position as the top-selling product for Savvy, despite a slight dip in sales to 17,574 units. The Guap - Blue Magic Macro Dose Gummy (25mg) rose to second place, showing a consistent upward trend in the rankings from previous months. Meanwhile, Guap - Jungle Juice Macro Dosed Gummy (50mg) fell to third place, following its previous first and second-place finishes in October and December 2024, respectively. Happy Hour - Summer Melon Distillate Disposable (0.3g) secured the fourth position, consistent with its October 2024 ranking. Lastly, Happy Hour - Juicy Mango Distillate Cartridge (1g) rounded out the top five, experiencing a drop from its fourth-place ranking in November and December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
