.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Seattle's Private Reserve has shown varied performance across different categories in Washington. In the flower category, the brand has made significant strides, moving up from the 63rd position in October 2024 to the 39th position by January 2025. This upward trend highlights a strong presence and growing consumer preference for their flower products. Conversely, in the concentrates category, Seattle's Private Reserve has struggled to break into the top 30, maintaining a consistent rank in the high 70s. This suggests a potential area for improvement or a strategic pivot to enhance their market standing in this category.
In the pre-roll category, Seattle's Private Reserve has demonstrated consistent improvement, climbing from the 36th position in October 2024 to the 26th position by January 2025. This steady rise indicates a strengthening market position and possibly effective marketing or product development strategies. However, in the vapor pens category, the brand was not ranked in October 2024 and only managed to reach the 83rd position in November, eventually dropping to 90th by December. This lack of presence in the top rankings could signal challenges in capturing consumer interest or competition from more established brands. The data suggests that while Seattle's Private Reserve is gaining momentum in certain areas, there remain opportunities for growth and innovation in others.
Competitive Landscape
In the competitive landscape of Washington's Flower category, Seattle's Private Reserve has shown a promising upward trajectory in its rankings over the past few months, moving from 63rd in October 2024 to 39th by January 2025. This positive trend indicates a strengthening market position, likely driven by a significant increase in sales, particularly from November to December 2024. In contrast, Freddy's Fuego experienced a decline, dropping from 24th to 43rd, which could suggest a shift in consumer preference or market dynamics that Seattle's Private Reserve is capitalizing on. Meanwhile, Snickle Fritz and Torus have shown more volatility, with fluctuating ranks that indicate less stability in their market positions. Bodega Buds, although starting strong, saw a decline from 20th to 34th, which might present an opportunity for Seattle's Private Reserve to further capture market share. This competitive analysis underscores the importance of strategic positioning and adaptability in the evolving cannabis market.
Notable Products
In January 2025, Seattle's Private Reserve's top-performing product was Afghan Diesel Pre-Roll 2-Pack (2g) in the Pre-Roll category, climbing to the number one rank with notable sales of 1542 units. Cake Frosting Pre-Roll 2-Pack (2g) made its debut at the second spot, indicating a strong market entry. Afghan Diesel (3.5g) secured the third position, highlighting its consistent demand. The Glue Pre-Roll 2-Pack (1.5g), which previously held the top rank, dropped to fourth place, suggesting a slight decline in its popularity. Juice Box Pre-Roll 2-Pack (2g) rounded out the top five, maintaining its position from the previous evaluations.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
