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Nov-2024
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Overview
Market Insights Snapshot
Seattle's Private Reserve has shown varied performance across different product categories in Washington. In the Concentrates category, the brand has faced challenges, with its ranking slipping from 63rd in August 2024 to 89th by November 2024, indicating a consistent decline in market position. This drop in rank is accompanied by a decrease in sales, suggesting that the brand might be losing its competitive edge in this category. Conversely, in the Flower category, Seattle's Private Reserve has demonstrated resilience, improving its rank from 68th in August to 57th by November. This positive movement reflects a growing consumer preference or successful marketing strategies that have bolstered its position in the Flower segment.
In the Pre-Roll category, Seattle's Private Reserve has maintained a relatively steady performance, with a notable improvement in November 2024, where it climbed to 28th position. This advancement from a consistent rank of 36th in the preceding months highlights a successful strategy or product innovation that resonated well with consumers. Interestingly, the brand made its debut in the Vapor Pens category in November, securing the 91st position, which, while outside the top 30, marks a new entry into this segment. This can be seen as a strategic expansion, albeit with room for growth. The absence of rankings in other states or provinces suggests that Seattle's Private Reserve is currently focusing its efforts predominantly within Washington, potentially missing opportunities in broader markets.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, Seattle's Private Reserve has shown a notable upward trajectory in recent months. Despite starting at a rank of 35 in August 2024, the brand improved its position to 28 by November 2024, indicating a positive trend in market presence. This improvement is particularly significant given the competitive pressures from brands like Green Haven, which consistently maintained a higher rank, peaking at 26 in November. Meanwhile, Seattle Marijuana Company also displayed a strong performance, climbing from 37 in August to 27 in November, closely trailing Seattle's Private Reserve. Additionally, Shatter J's by Seattle Marijuana Company maintained a stable presence, ending at rank 29 in November. The competitive dynamics suggest that while Seattle's Private Reserve is gaining traction, it faces stiff competition from these established players, highlighting the importance of strategic positioning and differentiation in the market.
Notable Products
In November 2024, the top-performing product from Seattle's Private Reserve was the Dream Walker Pre-Roll 2-Pack (2g), maintaining its first-place rank consistently since August, with sales reaching 1504 units. Notably, the Buttamilk Biscuits Pre-Roll 2-Pack (2g) emerged as the second best-seller, despite not being ranked in prior months, indicating a strong debut with 1279 units sold. Beach Wedding Pre-Roll 2-Pack (2g) secured the third position, also appearing for the first time in the rankings with 794 units sold. Blood Orange Pre-Roll 2-Pack (2g) followed closely in fourth place, marking another new entry with 760 units. The G-Cut Pre-Roll 2-Pack (1.5g), which was previously ranked fifth in September, returned to the fifth spot in November with 641 units sold, showing a slight recovery in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
