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Dec-2024
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Overview
Market Insights Snapshot
Seeker has shown a mixed performance across different categories and states, with notable movements in the Flower category. In Ontario, Seeker has not been in the top 30 brands for the months of September through December 2024. This absence from the top 30 could indicate a challenging landscape for Seeker in Ontario's competitive Flower market, as they have not been able to break into the more prominent rankings. Despite this, Seeker's sales figures in December 2024 show a slight decline, which may suggest either seasonal fluctuations or increased competition.
While the Flower category in Ontario presents challenges for Seeker, the data does not provide a complete picture of their performance in other categories or regions. The lack of top 30 rankings in Ontario could be seen as a negative indicator, but it also highlights areas for potential growth and strategic focus. By examining trends in other markets or categories where Seeker might be performing better, stakeholders could gain insights into areas where the brand is gaining traction. This analysis points to the importance of understanding market dynamics and consumer preferences to navigate the cannabis industry effectively.
```Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Seeker has shown a notable entry into the rankings by December 2024, securing the 97th position. This marks a significant development for Seeker, as it was absent from the top 20 rankings in the preceding months. Comparatively, Edison Cannabis Co experienced a decline, dropping from 69th in September to being out of the top 20 by December, indicating a downward trend in sales. Meanwhile, Thumbs Up Brand and Dab Bods maintained relatively stable positions, with Thumbs Up Brand consistently ranking around the 99th position and Dab Bods holding steady at 93rd. BC Smalls entered the rankings in December at 96th, slightly ahead of Seeker. These shifts suggest a dynamic market where Seeker's recent entry and positioning could indicate potential for growth, especially as some competitors face declining sales or fluctuating ranks.
Notable Products
In December 2024, Terp N' Tine (28g) from Seeker maintained its top position in the Flower category, continuing its reign as the number one product since October. The CBD/THC 1:1 Wild Berry Punch (10mg CBD, 10mg THC, 222ml) also held steady at the second rank in the Beverage category, despite a decline in sales to 269 units. The CBD/THC 1:1 Strawberry Guava Punch (10mg CBD, 10mg THC, 222ml) improved its standing, climbing back to the third position after dropping to fourth in November. Pomegranate THC Oil (30ml) saw a rise to fourth place, showcasing steady demand in the Oil category. Terp N' Tine (3.5g) dropped slightly to fifth place, indicating a shift in preference within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
