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Oct-2024
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Overview
Market Insights Snapshot
In the province of Ontario, Seeker's performance across various cannabis categories shows a mixed trajectory. Notably, in the Beverage category, Seeker ranked 31st in both July and August 2024, but did not make it into the top 30 in September and October. This indicates a potential decline in competitive standing within this category, despite an increase in sales from July to August. In the Oil category, Seeker achieved a 23rd place ranking in July, but similarly, did not maintain a top 30 position in the following months. This drop suggests challenges in sustaining market presence across these segments in Ontario.
Meanwhile, Seeker's performance in the Flower category in Ontario is noteworthy for its absence in the top 30 rankings across the months analyzed. The lack of a ranking in this category could be interpreted as an area with significant room for growth or a need for strategic reassessment. The sales figure, however, indicates some level of market activity, suggesting that while Seeker may not be leading in sales, there is still consumer engagement. The overall pattern across these categories highlights the brand's need to focus on strengthening its competitive edge in Ontario's cannabis market.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Seeker has made a notable entry into the top 20 brands as of October 2024, ranking at 94th position. This is a significant achievement considering that Seeker was not ranked in the top 20 in the preceding months. In contrast, brands like 7 Acres and Highland Grow have seen a decline in their rankings, with 7 Acres dropping from 83rd in July to 95th in October, and Highland Grow falling out of the top 20 by October. Meanwhile, MELT has shown fluctuating performance, peaking at 75th in August but slipping to 90th by October. Seeker's entry into the rankings suggests a positive trajectory in sales, contrasting with the downward trends observed in some of its competitors, indicating a potential shift in consumer preference or market dynamics in Ontario's Flower category.
Notable Products
In October 2024, Seeker's top-performing product was Terp N' Tine (28g) in the Flower category, achieving the number one rank with notable sales of 797 units. The CBD/THC 1:1 Wild Berry Punch (10mg CBD, 10mg THC, 222ml) beverage maintained a strong position, ranking second after previously holding the top spot in August 2024. The CBD/THC 1:1 Strawberry Guava Punch beverage ranked third, showing a slight decline from its second-place position in September 2024. Molten Lava Cake (3.5g), another product in the Flower category, dropped to fourth place from its previous first-place ranking in September. The Terp N' Tine Pre-Roll (0.5g) entered the ranks in October, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
