Dec-2024
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Overview
Market Insights Snapshot
In Arizona, Shango has shown a varied performance across different cannabis categories. Notably, their Flower category has maintained a strong presence, remaining consistently within the top 6 from September to December 2024. This suggests a stable demand and consumer preference for Shango's flower products. However, their performance in the Concentrates category has seen slight fluctuations, with rankings moving from 15th in September to 17th in December. This indicates a competitive market landscape where Shango is holding its ground but faces challenges in climbing higher. Meanwhile, the Pre-Roll category saw a notable decline, dropping from 12th to 24th by December, highlighting potential areas for improvement or increased competition.
In Nevada, Shango's presence is more fragmented. The Flower category did not make it into the top 30 rankings in the months observed, which could point to either a highly competitive market or a strategic focus on other categories. In Vapor Pens, Shango's rank fluctuated, starting at 36th in September and ending at 43rd by December. This downward trend suggests challenges in maintaining market share in this category. The absence of Shango in the top ranks for Flower could be seen as a significant area for growth or reevaluation of market strategy in Nevada.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Shango has experienced fluctuations in its market position from September to December 2024. Initially ranked 4th in September, Shango saw a dip to 6th in October but managed to recover slightly, stabilizing at 5th place in November and December. This movement reflects a competitive pressure from brands like Cheech & Chong's, which made a significant leap from 19th in September to 3rd by December, indicating a strong upward trend in sales. Meanwhile, High Grade maintained a consistent presence in the top ranks, only slightly dropping from 3rd to 4th place by December. The Giving Tree remained close behind Shango, consistently ranking 5th or 6th throughout the period, suggesting a stable but competitive environment. The dynamic shifts in rankings highlight the importance for Shango to innovate and strategize effectively to maintain and improve its market position amidst rising competitors.
Notable Products
In December 2024, Shango's top-performing product was Melonade (3.5g) in the Flower category, achieving the number one rank with sales of 2913 units. Orions Belt (3.5g) and Chem Bow (3.5g) followed closely in the second and third positions, respectively. Guava Tangie (3.5g) secured the fourth spot, while Gold - Modified Banana (3.5g) moved up to the fifth rank from its previous fourth position in September. Notably, Melonade (3.5g) and Orions Belt (3.5g) were not ranked in earlier months, indicating a significant rise in popularity. The shift in rankings reflects a dynamic change in consumer preferences within Shango's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.