Oct-2024
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Overview
Market Insights Snapshot
In the state of Arizona, Shango has demonstrated consistent performance across several product categories. Notably, in the Flower category, Shango maintained a strong presence by ranking within the top six throughout the four-month period, although there was a slight dip from fourth to sixth place in October 2024. This suggests a stable demand for their Flower products despite minor fluctuations. Meanwhile, in the Concentrates category, Shango's rank remained relatively stable, holding the 15th position in both September and October, indicating a steady but not leading market share. The Pre-Roll category showed a more dynamic movement, with Shango improving significantly from 23rd place in July to 12th in September, before settling at 14th in October. This rise in the Pre-Roll category highlights a growing consumer interest in Shango's offerings in this segment.
In contrast, Shango's performance in Nevada presents a different picture. The brand's presence in the Flower category was notably absent from the top 30 in July and September, though it re-entered at 53rd place in October. This indicates a challenging market environment for Shango's Flower products in Nevada. However, the Vapor Pens category tells a more optimistic story, as Shango ascended from 42nd place in August to 30th by October, suggesting a positive trend in consumer preference for their Vapor Pens. This upward movement in Vapor Pens could signal an opportunity for Shango to strengthen their foothold in this category within the Nevada market. Overall, while Shango experiences varied success across states and categories, their ability to gain traction in certain segments remains noteworthy.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Shango experienced a slight decline in rank from July to October 2024, moving from 5th to 6th position. This shift is notable as Curaleaf made a significant leap from outside the top 20 in July and August to 4th place by October, indicating a strong upward trend in sales. Meanwhile, The Giving Tree maintained a steady presence, consistently ranking around 5th place, and DTF - Downtown Flower improved its position from 17th in July to 7th in October. Despite Shango's decrease in rank, it remains a strong contender in the market, though the rise of competitors like Curaleaf and DTF - Downtown Flower suggests a dynamic and competitive environment where maintaining or improving market position requires strategic adjustments.
Notable Products
In October 2024, Permanent Marker (Bulk) emerged as the top-performing product for Shango, achieving the first rank in sales. Cadillac Rainbows (3.5g) showed a significant improvement, climbing from fifth place in September to second place in October with sales reaching 1834 units. Modified Banana Shake (14g) secured the third position, making a strong entry into the rankings. Cadillac Rainbows Pre-Roll (0.7g) followed closely in fourth place, while Devil Driver (3.5g) rounded out the top five. Notably, Cadillac Rainbows (3.5g) has shown consistent growth over the months, moving up from an unranked position in August to second place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.