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Nov-2024
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Overview
Market Insights Snapshot
In Arizona, Shango's performance across categories has shown some interesting dynamics over the past few months. The brand has consistently maintained a strong position in the Flower category, ranking 4th in August and September, slightly dipping to 6th in October before rebounding to 5th in November. This stability suggests a robust market presence and consumer loyalty in this category. However, their performance in Concentrates has seen a slight decline, moving from 14th in August to 17th in November, indicating potential challenges or increased competition. The Pre-Roll category also experienced fluctuations, with Shango dropping from 12th in September and October to 19th in November, which might suggest a need for strategic adjustments in this segment.
Meanwhile, in Nevada, Shango's performance has been more volatile. The brand did not make it into the top 30 for Flower in September and November, despite a notable jump to 51st place in October from 76th in August, highlighting a significant but inconsistent presence in this category. In the Vapor Pens category, Shango showed a positive trend, climbing from 44th in August to 32nd in October, before slightly dropping to 37th in November. This improvement suggests a growing acceptance of their vapor pen products, although the slight dip in November indicates potential challenges that need addressing to sustain upward momentum.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Shango has experienced notable fluctuations in its ranking over the past few months, which could have implications for its sales trajectory. Despite a slight dip in October 2024 to the 6th position, Shango rebounded to 5th place in November, indicating resilience in a competitive market. This rebound is significant, especially when considering the rise of Cheech & Chong's, which jumped from 10th to an impressive 3rd place in November, potentially drawing consumer attention away from Shango. Meanwhile, The Giving Tree consistently maintained a strong presence, ranking just above Shango at 4th place in November. The emergence of Connected Cannabis Co. and Alien Labs as formidable competitors, with both brands showing upward trends, further intensifies the competition. These dynamics suggest that while Shango remains a key player, it must strategize effectively to maintain and enhance its market position amidst the shifting competitive landscape.
Notable Products
In November 2024, Cadillac Rainbows (3.5g) maintained its position as the top-performing product for Shango, with sales figures reaching 3,278 units. This product has shown remarkable consistency, climbing from fifth place in September to first place in October and retaining the top spot in November. Exotic (3.5g) emerged as the second-best seller, making its debut in the rankings this month. Raptor Haze (Bulk) saw a slight drop, moving from second place in October to third place in November. Meanwhile, Devil Driver (3.5g) and Everything Bagel x All Dressed Up Infused Pre-Roll (1g) rounded out the top five, indicating a strong preference for flower and pre-roll categories among consumers.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
