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Apr-2024
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Overview
Market Insights Snapshot
In Arizona, Shango has shown a notable performance across several cannabis product categories, with its presence being particularly strong in the Flower and Concentrates segments. For the Flower category, Shango maintained top 5 rankings from January to April 2024, even improving to 2nd place in April with sales jumping to 1,649,743. This upward movement indicates a growing preference for Shango's flower products among Arizona consumers. On the other hand, the Concentrates category saw Shango making a significant leap from not being in the top 30 in January to 12th place by April, showcasing a remarkable improvement in market penetration and consumer acceptance. However, in the Pre-Roll category, Shango experienced some volatility, dropping to 18th in March before rebounding to 6th in April, suggesting a fluctuating consumer demand within this segment.
Outside of Arizona, Shango's performance in Nevada and Oregon tells a different story. In Nevada, the brand struggled to make a significant impact in the Flower and Vapor Pens categories, with rankings of 71st and 40th respectively, indicating a challenge in establishing a strong market presence. Notably, the brand did not appear in the top 30 for any month in the Vapor Pens category, which could be seen as a missed opportunity given the popularity of this product type. In Oregon, Shango's Flower category was ranked 95th, suggesting a need for strategic adjustments to improve visibility and consumer engagement in a highly competitive market. The absence of Shango in the top rankings across these states highlights potential areas for growth and the importance of tailored market strategies to enhance brand performance outside of Arizona.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Shango has shown a notable fluctuation in its ranking over the first four months of 2024, starting at 3rd place in January, dipping to 5th in March, and then making a significant jump to 2nd place in April. This volatility in rankings is indicative of a fiercely competitive market. Shango's main competitors include Mohave Cannabis Co., which has consistently held the top position, except for March when it was briefly outperformed by Tru Infusion. Tru Infusion, interestingly, saw a dramatic rise from 12th to 1st place from January to March, showcasing the brand's significant impact on the market, before dropping to 4th in April. Another notable competitor, High Grade, has maintained a steady presence in the top 3, indicating a strong and stable demand for their products. The dynamic shifts in rankings and sales among these competitors highlight a market that is both vibrant and challenging, with Shango's recent rise suggesting a positive trajectory amidst stiff competition.
Notable Products
In April 2024, Shango's top-performing product was the Modified Banana Pre-Roll (0.7g) within the Pre-Roll category, achieving remarkable sales figures of 14,784 units. Following closely, the Orion's Belt Pre-Roll (0.7g) secured the second position, showcasing a slight decline from its leading rank in February. The third spot was taken by the Sour Haze Pre-Roll (0.7g), marking its debut in the top rankings for the month. In the Flower category, Alien Banana Shake (14g) and Modified Banana Shake (14g) were notable entries, ranking fourth and fifth respectively. This month's rankings reveal a significant preference for Pre-Roll products among Shango's offerings, with a notable shift in consumer interest towards the Modified Banana Pre-Roll.
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