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Nov-2024
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Overview
Market Insights Snapshot
In the state of Michigan, Shatter House Extracts has demonstrated varied performance across different product categories. Concentrates, for instance, have seen a significant decline in rankings from 20th in August 2024 to 53rd by November 2024, indicating a downward trend in consumer interest or increased competition. This drop is further reflected in sales figures, which have decreased substantially over the same period. On the other hand, the Edibles category has shown a more stable performance, maintaining a position in the 70s range, which, while consistent, suggests room for growth to break into the top 30. The Flower category, however, has not managed to make it into the top 30 rankings, which might indicate a need for strategic adjustments or innovation in this segment.
The Pre-Roll category presents a mixed picture for Shatter House Extracts in Michigan. Rankings fluctuated slightly, with a rise from 49th in August to 40th in October, before dropping to 52nd in November. Despite these fluctuations, the sales trajectory does not mirror the ranking improvements, with a notable decrease in sales from October to November. This suggests that while there may have been temporary gains in market position, sustaining these gains has proven challenging. Overall, the brand's performance across categories in Michigan highlights both opportunities for growth and areas requiring strategic focus to enhance market presence and consumer engagement.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll market, Shatter House Extracts has experienced notable fluctuations in its ranking, which could impact its market positioning and sales strategy. From August to November 2024, Shatter House Extracts saw a decline in rank from 49th to 52nd, despite a peak in sales during September. This trend suggests a potential challenge in maintaining market share amidst competitors like Ice Kream Hash Co., which started at a higher rank of 35th in August and similarly declined to 56th by November. Meanwhile, Goldkine and Mischief also faced ranking volatility, with Mischief dropping significantly from 33rd to 57th. These shifts highlight a dynamic market where Shatter House Extracts must navigate competitive pressures and potentially leverage its peak sales periods to regain and sustain higher rankings.
Notable Products
In November 2024, the top-performing product from Shatter House Extracts was Cheetah Piss Pre-Roll (1.5g), securing the number one rank with sales figures reaching 2,869 units. Candy Runtz Pre-Roll (1.5g) followed closely in the second position, although it dropped from the first rank it held in October. Strawberry Snacks Pre-Roll (1.5g) climbed to third place, while Biscotti Pancake Pre-Roll (1.5g) and White Truffle Pre-Roll (1.5g) occupied the fourth and fifth ranks, respectively. Notably, Cheetah Piss Pre-Roll made a significant leap to the top position, as it was not ranked in the previous months. The overall rankings show a dynamic shift, with Candy Runtz Pre-Roll experiencing a slight decline and other products making their debut in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
