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Sep-2024
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Overview
Market Insights Snapshot
Shatter House Extracts has shown a consistent presence in the Michigan market, with varying performance across different product categories. In the Beverage category, the brand maintained a steady rank of 14th place for most of the summer months, only slipping to 15th in August, indicating a stable consumer base in this segment. However, their performance in the Concentrates category highlights some challenges, as they did not make it into the top 30, with ranks fluctuating between 37th and 46th. This suggests a need for strategic adjustments to improve their standing in Concentrates.
In contrast, the Edible category showed a positive trend for Shatter House Extracts in Michigan. The brand improved its ranking from 80th in June to 71st by September, indicating a growing acceptance and demand for their edible products. Meanwhile, their performance in the Pre-Roll category was more dynamic, with a notable climb from 49th to 36th place over the same period. This upward movement in Pre-Rolls could point to successful marketing strategies or product innovations that resonate well with consumers. Overall, while some categories show promise, others highlight areas where the brand could focus to enhance their market position.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Shatter House Extracts has shown a promising upward trajectory in recent months. From June to September 2024, Shatter House Extracts improved its rank from 49th to 36th, indicating a positive trend in market presence. This advancement is significant when compared to competitors like Caviar Gold, which also improved its rank but remained slightly behind at 37th in September. Meanwhile, Skymint and Uplyfted Cannabis Co. maintained higher ranks, although Skymint experienced a slight decline from 26th to 31st, and Uplyfted Cannabis Co. dropped from 24th to 32nd over the same period. This suggests that while Shatter House Extracts is gaining ground, it still faces stiff competition from brands with higher sales volumes. However, the consistent improvement in rank and sales figures for Shatter House Extracts positions it as a rising contender in the Michigan pre-roll market.
Notable Products
In September 2024, Georgia Pie Pre-Roll (1.5g) topped the sales chart for Shatter House Extracts, with a notable sales figure of 4462 units. Caramel Apple Crisp Pre-Roll (1.5g) secured the second position, showcasing a strong debut in the rankings. Dante's Inferno Pre-Roll (1.5g) followed closely in third place, while Fruit Stripes Pre-Roll (1.5g) came in fourth. Yuzu Cherry Gelato Pre-Roll (1.5g) dropped from its leading position in June to fifth place by September. This shift in rankings highlights a dynamic change in consumer preferences over the recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
