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Jan-2025
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Overview
Market Insights Snapshot
Shatter House Extracts has shown varied performance across different product categories in Michigan. The brand made a notable entry into the Beverage category in December 2024, securing the 14th position, which indicates a strong debut. However, the Concentrates category has seen fluctuating rankings, with Shatter House Extracts peaking at 41st in December 2024 but dropping to 50th by January 2025. This suggests that while there is interest in their concentrates, maintaining a top position remains a challenge. In the Edible category, the brand briefly entered the top 30 in November 2024, ranking 72nd, but did not sustain this momentum into January 2025, which may point to fluctuating consumer preferences or competitive pressures.
In the Flower category, Shatter House Extracts did not maintain presence in the top 30 past November 2024, suggesting that while their initial sales were substantial, sustaining high visibility in this category is difficult. Pre-Rolls have been a relatively stable segment for the brand, with rankings oscillating between 46th and 53rd from October 2024 to January 2025. This stability might indicate a consistent consumer base or effective product positioning within this segment. Overall, while Shatter House Extracts has shown potential in a few categories, there is room for growth, especially in sustaining top-tier rankings across the board in Michigan.
Competitive Landscape
In the competitive landscape of pre-rolls in Michigan, Shatter House Extracts has experienced notable fluctuations in its market position from October 2024 to January 2025. Initially ranked 46th in October, the brand saw a decline to 70th in November before recovering to 59th in December and 53rd in January. This trajectory suggests a struggle to maintain a consistent market presence, potentially impacted by competitors like Packs (fka Packwoods), which showed a more stable performance, ranking 69th in October and improving to 58th by January. Similarly, MKX Oil Company demonstrated a positive trend, moving from 80th in October to 44th in January, indicating a significant gain in market share. Meanwhile, Cheech & Chong's maintained a relatively stable ranking, hovering around the mid-50s. The absence of Pure Options from the top 20 until December, when it entered at 71st and rose to 49th by January, highlights the dynamic nature of this market. These shifts underscore the competitive pressures Shatter House Extracts faces, necessitating strategic adjustments to enhance its market position and sales performance in the Michigan pre-roll category.
Notable Products
In January 2025, Shatter House Extracts' top-performing product was Cheetah Piss Pre-Roll (1.5g), maintaining its leading position with impressive sales of 2750 units. Lemon Cherry Runtz Pre-Roll (1.5g) climbed to second place from its previous third position in October 2024, showcasing a strong sales performance. Super Boof Pre-Roll (1.5g) entered the rankings for the first time in January, securing the third spot. Halle Berry Pre-Roll (1.5g) and Tokyo Sunset Pre Roll (1.5g) followed closely, ranking fourth and fifth respectively, both new entries in the rankings. This shift indicates a dynamic change in consumer preferences for Shatter House Extracts' pre-rolls over the recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
