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Oct-2024
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Overview
Market Insights Snapshot
Shatter House Extracts has shown varied performance across different categories in Michigan. In the Beverage category, the brand ranked 14th in July and 15th in August, but failed to make it into the top 30 in September and October, indicating a decline in market presence. Meanwhile, in the Concentrates category, Shatter House Extracts demonstrated some volatility, achieving an 18th place ranking in August, which was a significant improvement from 37th in July, but then slipped to 28th in September and further down to 42nd in October. This suggests potential challenges in maintaining a consistent market position in this category.
In the Edible category, Shatter House Extracts maintained a steady but lower-tier presence, with rankings hovering around the mid-70s throughout the observed months. The Pre-Roll category, however, tells a more positive story, with the brand improving its rank from 51st in August to 39th in October, showcasing a promising upward trend. The brand's ability to climb in the Pre-Roll category might suggest a growing consumer preference or effective marketing strategies in this segment. The absence of a top 30 ranking in certain categories, like Beverage, highlights areas for potential growth and strategic focus.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Shatter House Extracts has experienced fluctuating rankings over the past few months, moving from 44th in July 2024 to 39th in October 2024. This upward trend indicates a positive momentum in their market presence, although they still face stiff competition. Notably, High Minded has consistently outperformed Shatter House Extracts, climbing from 40th to 31st, with sales consistently higher than Shatter House Extracts in the same period. Meanwhile, Caviar Gold has shown a remarkable improvement in rank, jumping from 54th to 32nd, which could pose a future threat if this trend continues. On the other hand, Element experienced a decline in sales from September to October, which might provide Shatter House Extracts an opportunity to surpass them if they maintain their growth trajectory. Lastly, Ice Kream Hash Co. has seen a decline in rank, potentially easing competitive pressure for Shatter House Extracts in the near term.
Notable Products
In October 2024, the top-performing product from Shatter House Extracts was Candy Runtz Pre-Roll (1.5g) in the Pre-Roll category, achieving the highest rank with sales reaching 3,785 units. Biscotti Sherb Pre-Roll (1.5g) followed closely in second place, indicating a strong market presence with substantial sales figures. Lemon Cherry Runtz Pre-Roll (1.5g) secured the third position, showing competitive sales performance. Notably, Jealousy Pre-Roll (1.5g) experienced a resurgence, climbing back to fourth place after previously ranking first in July and fourth in August. Cheetah Piss Pre-Roll (1.5g) rounded out the top five, maintaining a steady entry into the rankings for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
