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Nov-2024
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Overview
Market Insights Snapshot
Sheeesh! has shown notable performance across multiple categories and provinces, with some interesting movements in rankings. In Alberta, the brand's Flower category has seen a remarkable climb from 93rd place in August to maintaining 52nd place in November, indicating a significant upward trend. Although Sheeesh! did not rank in the top 30 for Vapor Pens in Alberta in the earlier months, they made a breakthrough by October. The Pre-Roll category in Alberta also experienced some fluctuations, with rankings moving from 41st in August to 47th in November, suggesting some competition in this category. In British Columbia, Sheeesh! has maintained a strong presence in the Beverage category, consistently ranking in the top 15, though it missed the top 30 in September, suggesting a temporary dip in performance.
In Ontario, the brand's Pre-Roll category has remained stable, maintaining a position in the mid-20s throughout the months, which reflects a steady demand in this region. The Beverage category also saw an improvement, moving from 24th place in August to 19th in October and November, highlighting a positive trend. However, in the Concentrates category, Sheeesh! experienced a slight decline, dropping from 31st to 34th by November, indicating potential challenges in this competitive segment. Meanwhile, in Saskatchewan, the Vapor Pens category saw Sheeesh! entering the top 20 by October, a noteworthy achievement given their absence in the rankings in previous months. This suggests a growing market presence and consumer interest in their products in this province.
Competitive Landscape
In the Ontario Pre-Roll category, Sheeesh! has maintained a relatively stable position, ranking 24th in September and 25th in both October and November 2024. This stability is noteworthy given the competitive landscape. For instance, Dab Bods consistently held the 23rd position from September to November, indicating a slight edge over Sheeesh! in terms of rank. Meanwhile, The Original Fraser Valley Weed Co. experienced a drop from 22nd in September to 24th by November, suggesting a potential opportunity for Sheeesh! to capitalize on its competitors' declining momentum. Additionally, OHJA mirrored Sheeesh!'s rank in October and November, indicating a close rivalry. Despite these challenges, Sheeesh!'s sales figures show resilience, although they slightly dipped in November, aligning with broader market trends. This competitive analysis highlights the importance for Sheeesh! to leverage its stable ranking and focus on strategic marketing to potentially surpass its close competitors in the coming months.
Notable Products
In November 2024, Tangerine Dream Soda (10mg THC, 355ml) maintained its position as the top-performing product for Sheeesh!, continuing its first-place ranking from previous months, with sales figures reaching 9097 units. SMRF Infused Pre-Roll (1g) saw a notable rise in performance, climbing from fourth place in October to secure the second spot in November, with sales increasing significantly. Dia De Los Muertos Pre-Roll 7-Pack (3.5g) experienced a slight decline, moving from second to third place, despite steady sales. Trop Cherry Pre-Roll 2-Pack (2g) dropped to fourth place after being ranked second in September. Tranquilo Pre-Roll 7-Pack (3.5g) remained in fifth place, consistent with its October ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
