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Oct-2024
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Overview
Market Insights Snapshot
Sheeesh! has shown a dynamic performance across different states and categories in recent months. In Alberta, the brand made a notable entry into the Beverage category, ranking 12th in October 2024 after not appearing in the top 30 in the preceding months. This suggests a significant push or acceptance in the market. Meanwhile, the Flower category in Alberta saw Sheeesh! climbing from outside the top 30 in July to 53rd by October, indicating a steady upward trend. However, the Vapor Pens category in Alberta saw the brand drop out of the top 30 after July, which might be a point of concern. In British Columbia, the brand maintained a consistent presence in the Beverage category, with a slight improvement from 16th in July to 13th in October. The Pre-Roll category also saw upward movement, improving from 59th in July to 48th by October, suggesting positive consumer reception.
In Ontario, Sheeesh! demonstrated a strong performance in the Beverage category, climbing from 24th in August to 19th in October. The Pre-Roll category also maintained a solid performance, consistently ranking in the mid-20s throughout the months, which could be indicative of a stable consumer base. However, in the Concentrates category, the brand slipped slightly from 31st in July to 33rd in October, suggesting potential challenges in this segment. In Saskatchewan, Sheeesh! made a notable entry into the Vapor Pens category in October, ranking 20th, which could signify a new growth opportunity. However, the Pre-Roll category showed a decline, dropping from 24th in July to 31st in October, hinting at possible competitive pressures or shifts in consumer preferences.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Sheeesh! has shown a promising upward trajectory in rank, moving from 32nd in July 2024 to 25th by September and maintaining this position through October. This improvement is indicative of a positive reception in the market, although it still trails behind competitors like The Original Fraser Valley Weed Co. and OHJA, who have consistently ranked within the top 23. Notably, Rizzlers has also been climbing the ranks, moving from 62nd in July to 27th in October, showcasing a rapid growth trajectory that could pose a future threat to Sheeesh!'s market share. Meanwhile, Dab Bods has seen a slight decline, dropping to 24th in October. The competitive dynamics suggest that while Sheeesh! is gaining ground, maintaining its momentum will be crucial as it faces stiff competition from both established and emerging brands in the Ontario market.
Notable Products
In October 2024, Tangerine Dream Soda from Sheeesh! maintained its top position in the Beverage category with impressive sales of 11,917 units, continuing its streak from the previous months. Dia De Los Muertos Pre-Roll 7-Pack climbed to the second spot in the Pre-Roll category, showing a notable improvement from its fourth-place ranking in September. Trop Cherry Pre-Roll 2-Pack, another strong performer, secured the third position, slightly dropping from its second-place ranking in September. SMRF Infused Pre-Roll, despite a drop in rank to fourth, still contributed significantly to the sales figures. Tranquilo Pre-Roll 7-Pack re-entered the rankings in fifth place after being unranked in the previous months, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
