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Jan-2025
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Overview
Market Insights Snapshot
Sheeesh! has shown varied performance across different categories and provinces, with notable fluctuations in rankings over recent months. In Alberta, the brand's presence in the Beverage category was strong in October 2024, ranking 12th, but it did not maintain a position in the top 30 in subsequent months. This indicates a potential decline in consumer interest or increased competition. In contrast, the Flower category in Alberta saw a gradual improvement, moving from 57th in November 2024 to 53rd by January 2025, suggesting a positive trend in this segment. Meanwhile, in British Columbia, the Pre-Roll category has seen a consistent rise, with Sheeesh! climbing from 52nd in October 2024 to 41st by January 2025, indicating growing popularity and consumer acceptance in this product line.
In Ontario, Sheeesh! maintained a relatively stable position in the Concentrates category, holding steady in the mid-30s, which reflects a consistent performance amidst a competitive market. However, the brand's absence from the top 30 in the Beverage category post-November 2024 suggests challenges in maintaining market share in this segment. The Vapor Pens category in Ontario showed a slight upward trend, moving from 68th in October 2024 to 63rd by January 2025, hinting at potential growth opportunities. In Saskatchewan, Sheeesh! made a notable appearance in the Pre-Roll and Vapor Pens categories in October 2024, ranking 41st and 26th, respectively, but did not sustain these positions in the following months, indicating potential challenges in maintaining brand presence in this market.
Competitive Landscape
In the Ontario Pre-Roll market, Sheeesh! has experienced a notable decline in its ranking over the past few months, dropping from 25th place in October 2024 to 33rd by January 2025. This downward trend in rank is mirrored by a decrease in sales, which suggests a potential loss in market share. Competitors such as The Loud Plug and OHJA have maintained relatively stable positions, with The Loud Plug consistently ranking around the 30th position, and OHJA closely trailing Sheeesh! in December and January. Meanwhile, Rizzlers showed a slight improvement in January, climbing back to 31st place. The competitive landscape indicates that Sheeesh! might need to reassess its strategies to regain its footing and counteract the sales momentum of its rivals.
Notable Products
In January 2025, SMURF Infused Pre-Roll 1g maintained its position as the top-performing product for Sheeesh!, with sales reaching 13,902 units. Dia De Los Muertos Pre-Roll 7-Pack 3.5g climbed to the second spot, showing a slight recovery from its fourth-place ranking in December 2024. Trop Cherry Pre-Roll 2-Pack 2g held steady at third place, despite a decrease in sales compared to previous months. Tranquilo Pre-Roll 7-Pack 3.5g improved its ranking to fourth position, continuing its consistent performance. Notably, Trop Cherry Rosin Cartridge 1g entered the top five for the first time, highlighting a new trend in consumer preference for vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
