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Dec-2024
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Overview
Market Insights Snapshot
The performance of Sheeesh! across Canadian provinces shows notable trends and shifts, particularly in the categories of Flower and Pre-Rolls. In Alberta, Sheeesh! has demonstrated consistent presence in the Flower category, maintaining a rank within the top 60, peaking at 53rd in December 2024. This suggests a stable demand for their Flower products in this province. Meanwhile, their Pre-Roll category has seen a slight decline from 45th in November to 48th in December, indicating a need to watch this space closely for potential market challenges. The Vapor Pens category in Alberta, however, shows more volatility, with Sheeesh! entering the top 30 in October, only to drop to 58th by December, suggesting fluctuating consumer preferences or competitive pressures in this category.
In British Columbia, Sheeesh! has made significant inroads in the Pre-Roll category, climbing from 58th in September to 43rd by December, showing a promising upward trend that could indicate growing consumer loyalty or effective marketing strategies. The Flower category also saw improvement, with a peak at 44th in October, although it slightly dipped to 52nd by December. In Ontario, the brand's performance in the Beverage category was strong, maintaining a consistent rank of 19th through October and November, though it fell out of the top 30 by December, which could be a point of concern. On the other hand, the Pre-Roll category in Ontario experienced a downward trend, closing the year at 31st, a drop from its 24th position in September, which might suggest a need for strategic adjustments to regain market share.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Sheeesh! has experienced a noticeable shift in its market position over the last few months. Starting from a rank of 24 in September 2024, Sheeesh! saw a slight decline to 25 in October and November, before dropping to 31 in December. This downward trend in rank coincides with a decrease in sales, suggesting a potential loss of market share. In contrast, competitors like FIGR and The Loud Plug have maintained more stable positions, with FIGR consistently ranking around 28-31 and The Loud Plug improving from 33 to 30 by December. Meanwhile, 1964 Supply Co and OHJA have shown fluctuations similar to Sheeesh!, with OHJA also dropping to 32 by December. These dynamics highlight the competitive pressures Sheeesh! faces and underscore the importance of strategic adjustments to regain its footing in the Ontario Pre-Roll market.
Notable Products
In December 2024, the top-performing product from Sheeesh! was SMURF Infused Pre-Roll (1g) within the Pre-Roll category, maintaining its first-place rank from November and achieving a notable sales figure of 12,016 units. Trop Cherry Pre-Roll 2-Pack (2g) climbed to the second position, improving its rank from fourth in November, despite a slight drop in sales. Tangerine Dream Soda (10mg THC, 355ml), a Beverage, experienced a decline to the third position from its consistent first-place ranking in September and October. Dia De Los Muertos Pre-Roll 7-Pack (3.5g) dropped to fourth place, continuing its downward trend from a second-place finish in October. Tranquilo Pre-Roll 7-Pack (3.5g) remained steady in fifth place, showing a consistent performance over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
