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Sep-2024
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Overview
Market Insights Snapshot
Shred has demonstrated notable performance across various categories and provinces, particularly in the Alberta market. In the Flower category, Shred has shown a steady upward trend, moving from 16th place in June 2024 to 13th by September 2024, alongside a significant increase in sales. This upward trajectory in Alberta's Flower category contrasts with their Pre-Roll performance, where they have consistently maintained a top 5 position, peaking at 2nd place in July 2024. This consistency in the Pre-Roll category, despite a slight dip in sales from August to September, indicates a strong market presence and consumer preference in Alberta.
In British Columbia, Shred's performance in the Edible category has been consistently strong, maintaining a steady 5th rank before improving to 4th in September. This stability contrasts with their Flower category performance, where they dropped from 20th to 22nd place in September, indicating potential challenges or increased competition in this segment. Meanwhile, in the Ontario market, Shred has remained a dominant force in both the Edible and Flower categories, consistently ranking 3rd and 2nd, respectively. Notably, in Saskatchewan, Shred's Pre-Roll category saw a remarkable rise to 1st place in July, maintaining a strong presence with fluctuating sales, highlighting their ability to capture and retain market leadership in certain regions.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Shred has maintained a consistent rank of 2nd place from June to September 2024, showcasing its strong market presence. Despite this stability, Shred faces stiff competition from Spinach, which has held the top position throughout the same period. While Shred's sales have shown a positive upward trend, increasing from June to September, Spinach continues to lead with higher sales figures, indicating a significant gap that Shred needs to close to capture the top spot. Meanwhile, Redecan and Back Forty / Back 40 Cannabis have shown fluctuations in their rankings, with Back Forty / Back 40 Cannabis climbing to 3rd place by September, suggesting a dynamic market where Shred must continue to innovate and strengthen its brand loyalty to maintain its position and potentially challenge the leader.
Notable Products
In September 2024, the top-performing product for Shred was the Shred'ems - CBD/THC 4:1 Wild Berry Blaze Gummy 4-Pack, maintaining its number one rank consistently from June to September, with sales reaching 51,820 units. Shred'em Pop! - Crazy Cream Soda Gummies retained the second position, though sales slightly decreased from August. The Shred'ems - CBD/THC 2:1 Sour Blue Razzberry Gummies climbed to the third position, improving from its consistent fourth rank in previous months. Dartz - Gnarberry Pre-Roll 10-Pack moved to fourth place, having previously been unranked in July. Notably, the Shred'ems Pop! - CBD/THC 1:1 Root Beer Blast Gummies debuted in the rankings at fifth place in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
