Shred

Data Snapshot: Dec 06, 2024
Shred Cannabis Brand Logo
$10M+

Nov-2024

Sales

Neutral

Trend

6-Month

211

Product Count

SKUs

Shred

Overview

Shred, a brand by Organigram Holdings, has reshaped the cannabis user experience with its pre-milled blends, renowned for distinct, aromatic profiles. Operated under the strict guidelines of the Cannabis Act and Regulations in Canada, every Shred product embodies a whole-flower flavour identity, ensuring a consistent high quality. Additionally, sophisticated packaging with in-built humidity packs guarantees product freshness, establishing Shred as a commendable choice for the discerning cannabis connoisseur.
Markets

Shred Locations

Product Trends

Shred Categories

Shred Sales

Market Insights Snapshot

Shred Historical Sales by Category

Shred's performance in the cannabis market has shown varying trends across different categories and provinces. In Alberta, Shred consistently maintained a strong presence in the Pre-Roll category, securing a top 10 ranking throughout the months, although there was a noticeable decline from 4th to 8th position by November 2024. This suggests a competitive market environment or potential shifts in consumer preferences. Meanwhile, in the Flower category, Shred remained steady at the 15th position in Alberta, indicating a stable yet not leading position in this segment. The brand's presence in British Columbia saw Shred maintaining a top 5 position in the Edible category, which highlights its strong foothold and consumer acceptance in this area. However, the Flower category in British Columbia showed a drop-off from the rankings by November, suggesting challenges or increased competition in this sector.

In Ontario, Shred demonstrated a formidable presence in the Flower category, climbing to the top position by November 2024, which underscores its dominance and potentially successful strategies in this market. The consistency in the Edible category, where Shred maintained a 3rd place ranking throughout the months, further highlights its stable performance and likely consumer loyalty in Ontario. However, the Pre-Roll category witnessed a decline from 4th to 5th place, which could suggest increased competition or a shift in consumer interest. The Concentrates category saw Shred oscillating between 6th and 7th positions, indicating a competitive but steady performance. These patterns across different provinces and categories reflect Shred's strategic positioning and market dynamics, offering insights into its strengths and areas for potential growth.

Nov-2024 Rank
Flower
Pre-Roll
Edible
Concentrates
15
8
3
4
1
5
3
6
Shred

Competitive Landscape

In the competitive landscape of the flower category in Ontario, Shred has demonstrated a notable upward trajectory in recent months. While consistently holding the second rank from August to October 2024, Shred managed to surpass Spinach in November 2024, claiming the top position. This shift highlights Shred's growing market influence and consumer preference, especially as Spinach experienced a decline in sales over the same period. Meanwhile, Back Forty / Back 40 Cannabis maintained a steady third position, indicating a stable but less dynamic presence compared to Shred's recent performance. This change in rank underscores Shred's strategic positioning and potential to capitalize on its momentum in the Ontario flower market.

Shred market ranking for ON Flower

Shred

Notable Products

In November 2024, Shred'ems - CBD/THC 4:1 Wild Berry Blaze Gummy 4-Pack maintained its top position as the best-selling product, continuing its streak from previous months with sales reaching 52,119 units. The CBD/THC 2:1 Sour Blue Razzberry Gummies 4-Pack held steady at the second position, showing a consistent rise in sales over the months. Shred'em Pop! - Crazy Cream Soda Gummies 4-Pack remained in third place, though its sales figures slightly increased from October. The Shred'ems Pop! - CBD/THC 1:1 Root Beer Blast Gummies 4-Pack improved its ranking from fifth in September to fourth in November, indicating a positive sales trajectory. Lastly, Tropic Thunder (7g) entered the rankings at fifth place, highlighting its growing popularity in the flower category.

Product Rank
Category
Aug-2024
Sep-2024
Oct-2024
Nov-2024
Shred'ems - CBD/THC 4:1 Wild Berry Blaze Gummy 4-Pack (40mg CBD, 10mg THC)
Edible
1
1
1
1
Shred'ems - CBD/THC 2:1 Sour Blue Razzberry Gummies 4-Pack (20mg CBD,10mg THC)
Edible
3
3
2
2
Shred'em Pop! - Crazy Cream Soda Gummies 4-Pack (10mg)
Edible
2
2
3
3
Shred'ems Pop! - CBD/THC 1:1 Root Beer Blast Gummies 4-Pack (10mg CBD, 10mg THC)
Edible
>5
5
4
4
Tropic Thunder (7g)
Flower
>5
>5
>5
5
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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