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Jan-2025
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Overview
Market Insights Snapshot
Shred has demonstrated a notable presence across various categories and regions, with particular strengths and challenges. In Alberta, Shred's performance in the Flower category has shown a gradual improvement, moving from rank 18 in October 2024 to rank 15 by January 2025. This upward trend suggests a strengthening market position in this category. Conversely, in the Pre-Roll category in Alberta, Shred's ranking slipped from 8th to 9th place over the same period, indicating a slight decline in competitive standing. Meanwhile, in British Columbia, Shred maintained a consistent 4th rank in the Edible category, highlighting its stable performance and consumer preference in this segment.
In Ontario, Shred's Flower category has consistently performed well, holding steady at the top ranks, with only a slight dip from 1st to 2nd place in November 2024. This suggests a strong brand loyalty and market penetration in Ontario's Flower market. However, in the Concentrates category, Shred experienced a slight fluctuation, dropping from 6th to 8th place in December before recovering to 7th in January 2025. The Pre-Roll category in Ontario saw a more pronounced decline, from 5th to 7th place, indicating potential areas for strategic improvement. These insights provide a glimpse into Shred's dynamic performance across regions and categories, with opportunities for growth and areas needing attention.
Competitive Landscape
In the competitive landscape of the flower category in Ontario, Shred has demonstrated a strong presence, consistently maintaining a top-tier rank. Over the four-month period from October 2024 to January 2025, Shred's rank fluctuated slightly but remained within the top two positions, highlighting its robust market performance. In October 2024, Shred was ranked second, and it ascended to the top spot in November, only to return to second place in December and January. This indicates a resilient brand performance amidst fierce competition. Notably, Spinach, a key competitor, experienced more volatility, dropping from first to third place by January 2025. Meanwhile, Back Forty / Back 40 Cannabis surged to the top rank in January, reflecting dynamic shifts in consumer preferences. Despite these fluctuations, Shred's consistent sales figures suggest a stable customer base and effective brand loyalty strategies, positioning it well against competitors like Pure Sunfarms, which maintained a steady fourth-place rank throughout the period.
Notable Products
In January 2025, Shred's top-performing product was Shred'ems - CBD/THC 4:1 Wild Berry Blaze Gummy 4-Pack, maintaining its first place ranking since October 2024 with notable sales of 53,943 units. The Shred'ems - CBD/THC 2:1 Sour Blue Razzberry Gummies 4-Pack also held steady in second place, showing consistent popularity over the past few months. Shred'em Pop! - Crazy Cream Soda Gummies remained in third place, continuing its trend from the previous months. The Shred'ems Pop! - CBD/THC 1:1 Root Beer Blast Gummies also maintained its fourth-place ranking, demonstrating stability in sales figures. A new entry in the rankings, Gnarberry (7g), debuted in fifth place, indicating a promising start for this product in the flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
