Apr-2024
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Overview
Market Insights Snapshot
In Alberta, Shred has demonstrated a consistent presence across multiple cannabis categories, with a notable performance in the Pre-Roll category where it maintained a top 4 ranking from January to April 2024. This consistency in ranking, despite a slight fluctuation in sales figures, suggests a strong brand loyalty and consumer preference within the province for Shred's Pre-Rolls. Conversely, in the Flower category, Shred experienced a slight decline, moving from 13th in January to 15th by April, indicating a potential area for strategic focus to regain market share. The sales in January for the Flower category were reported at 438,378, highlighting a significant market presence despite the downward trend in rankings.
Shred's performance in Ontario and British Columbia showcases the brand's versatility and strong market penetration across different cannabis categories. In Ontario, Shred's Flower category stands out with a consistent 2nd place ranking from January to April 2024, underscoring the brand's dominant position in one of Canada's largest markets. This is complemented by its Edibles and Concentrates maintaining stable rankings within the top 7, indicating a broad consumer base and diversified product appeal. British Columbia presents a growth opportunity for Shred, especially in the Flower category, where it only entered the top 30 in March, but saw a significant rise in sales, suggesting an increasing acceptance and potential for growth in this market. The Pre-Roll category in British Columbia, similar to Alberta, shows exceptional performance with rankings improving from 4th to 2nd place, reinforcing Shred's strength in this product segment across provinces.
Competitive Landscape
In the competitive landscape of the cannabis flower category in Ontario, Shred has consistently held the second rank from January to April 2024, demonstrating a strong presence among top contenders. Notably, Spinach has maintained its lead as the top brand throughout these months, with Shred trailing behind but ahead of other competitors like Pure Sunfarms and The Original Fraser Valley Weed Co. Pure Sunfarms experienced a slight decline, moving from third to fourth rank, while The Original Fraser Valley Weed Co. showed an upward trend, moving from fifth to third. This dynamic indicates a competitive market where Shred has managed to maintain its position despite the shifting ranks and sales volumes of its competitors. The consistent ranking of Shred suggests a stable demand for its products, although the brand needs to innovate and adapt to changes in consumer preferences to challenge Spinach's dominance in the market.
Notable Products
In April 2024, Shred's top-performing product was Shred'ems - CBD/THC 4:1 Wild Berry Blaze Gummy 4-Pack (40mg CBD, 10mg THC) from the Edible category, maintaining its number one rank across the previous months with a sales figure of 47,366. Following closely, Shred'ems - CBD/THC 2:1 Sour Blue Razzberry Gummies 4-Pack (20mg CBD,10mg THC) secured the second spot, improving its rank from the previous month. The third place was taken by Shred'em Pop! - Crazy Cream Soda Gummies 4-Pack (10mg), which saw a slight drop in its ranking compared to March. Shred X - Gnarberry Heavies Infused Pre-Roll 3-Pack (1.5g) from the Pre-Roll category consistently held the fourth position, showing stable consumer preference. Notably, Shred'ems - Sour Megamelon Gummies 2-Pack (10mg) entered the rankings at the fifth position, indicating a growing interest in diverse edible options from Shred.