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Oct-2024
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Overview
Market Insights Snapshot
Sparq Cannabis Company has shown varied performance across different product categories in Massachusetts. In the Edible category, the brand made notable progress by climbing from a rank of 34 in July 2024 to 26 in August 2024, before stabilizing around the 30th position by October 2024. This upward movement indicates a growing acceptance and popularity of their edible products, despite a slight dip in sales from August to October. In contrast, the Flower category witnessed fluctuating rankings, with Sparq not breaking into the top 50 until September 2024, only to drop back to the 59th position in October. This suggests potential challenges in maintaining a consistent presence in the market for this category.
In the Vapor Pens category, Sparq Cannabis Company has maintained a strong position, consistently ranking within the top 21 from July to October 2024. Although there was a slight dip in sales from September to October, the brand's ability to hold a high rank showcases its competitive edge in this segment. However, the Pre-Roll category presents a different picture, where Sparq's rank hovered around the 60s, indicating a struggle to break into the top 50. Such performance highlights the brand's varying success across different product lines in Massachusetts, with some categories showing promise while others face more competition.
Competitive Landscape
In the competitive landscape of vapor pens in Massachusetts, Sparq Cannabis Company has experienced fluctuating rankings over the past few months, indicating a dynamic market position. In July 2024, Sparq was ranked 21st, maintaining this position in August, improving to 19th in September, but slipping back to 21st in October. This volatility contrasts with competitors like PAX, which consistently remained within the top 20, and Galactic, which improved its rank to 20th in October. Despite these challenges, Sparq's sales performance showed a notable increase in August, although it faced a decline by October, suggesting potential market pressures or shifts in consumer preferences. Meanwhile, Pioneer Valley and (the) Essence have shown varying performance, with Pioneer Valley dropping out of the top 20 in recent months and (the) Essence making a significant leap to 23rd in October. These trends highlight the competitive pressure Sparq faces and the need for strategic adjustments to enhance its market position and sales trajectory.
Notable Products
In October 2024, Sparq Cannabis Company's top-performing product was Candy Sparqs Pre-Roll (1g) in the Pre-Roll category, reclaiming its top position from July after briefly dropping to second place in August. It achieved notable sales of 2445 units, marking a consistent performance as the leading product. The Green Crack Distillate Cartridge (1g) in the Vapor Pens category climbed to second place, improving from fourth in August and third in September, showing strong upward momentum. Warheads Pre-Roll (1g) also performed well, securing the third rank after entering the rankings in September at second place. Meanwhile, Purple Haze Distillate Cartridge (1g) made its debut in the rankings at fourth place, indicating growing consumer interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
