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Mar-2025
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Overview
Market Insights Snapshot
Sparq Cannabis Company has shown a varied performance across different product categories in Massachusetts. In the Edible category, the brand maintained a consistent presence within the top 30, with a slight fluctuation in rankings from 24th in December 2024 to 24th again in March 2025, despite a dip in January. Notably, sales figures for edibles showed an upward trend, with March 2025 sales reaching a peak of $130,785, indicating strong consumer interest in this category. Conversely, in the Flower category, Sparq Cannabis experienced a decline in rankings, dropping out of the top 30 by March 2025. This suggests a potential challenge in maintaining market share within the Flower segment, possibly due to increased competition or shifting consumer preferences.
In the Pre-Roll category, Sparq Cannabis Company demonstrated an impressive recovery, moving from a rank of 86 in January 2025 to 65 by March 2025. This upward movement indicates a positive reception and growing demand for their pre-roll products. Meanwhile, their performance in the Vapor Pens category remained relatively stable, maintaining a position within the top 30 throughout the period. However, a slight dip in sales from February to March 2025 suggests potential volatility or seasonal factors impacting this segment. Overall, Sparq Cannabis Company's performance in Massachusetts highlights both opportunities and challenges across different product lines, with room for strategic adjustments to capitalize on emerging trends.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Sparq Cannabis Company has experienced notable fluctuations in rank and sales over the past few months, which could be indicative of shifting market dynamics. Starting from a strong position at rank 25 in December 2024, Sparq Cannabis Company saw a decline to rank 43 by March 2025. This downward trend in ranking coincided with a decrease in sales, suggesting potential challenges in maintaining market share. In contrast, Happy Valley maintained a relatively stable position, ending March 2025 at rank 41, with a notable increase in sales during the same period. Meanwhile, Simpler Daze experienced a significant drop in rank from 24 to 42, accompanied by a decrease in sales, which might indicate a similar struggle in the competitive landscape. The entry and exit of Savvy from the top 20 brands further highlight the volatility in this market segment. These dynamics suggest that Sparq Cannabis Company may need to reassess its strategies to regain its competitive edge and stabilize its market position in the Massachusetts flower category.
Notable Products
In March 2025, Sparq Cannabis Company's top-performing product was Pink Runtz (3.5g) from the Flower category, maintaining its position as the number one seller with sales of 2321 units. Frosted Cherry (3.5g), also in the Flower category, climbed to the second spot after being ranked fourth in February 2025. Blue Watermelon Fast Acting Gummies 20-Pack (100mg), an Edible, made a significant leap from being unranked in February to securing the third position. Frosted Cherry Pre-Roll (1g) entered the rankings for the first time at fourth place, while Warheads Pre-Roll (1g) followed closely behind at fifth. The rankings highlight a notable shift in consumer preference towards pre-rolls and edibles, with the Flower category maintaining strong sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
