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Oct-2024
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Overview
Market Insights Snapshot
Spinello Cannabis Co. has shown varied performance across different categories and regions, with some notable movements in rankings. In British Columbia, the brand's presence in the Concentrates category experienced fluctuations over recent months. Starting at the 31st position in July, Spinello improved its ranking to 28th in August and further to 23rd in September, indicating a positive trend. However, October saw a decline, with the brand dropping to 32nd place, suggesting potential challenges in maintaining consistent performance in this market. This drop out of the top 30 in October highlights a potential area for strategic focus.
In contrast, Spinello Cannabis Co. has shown a more promising trajectory in the Edible category in Colorado. The brand maintained a stable presence within the top 30, starting at 29th place in July and slipping slightly to 30th in August. However, it dropped to 32nd in September, only to bounce back to the 25th position in October, marking a significant recovery. This upward movement in October indicates a positive response from consumers or effective marketing strategies that have helped bolster their standing in this competitive category. The brand's ability to regain momentum in Colorado suggests potential for growth and expansion if they can maintain this upward trend.
Competitive Landscape
In the competitive landscape of the Colorado edible cannabis market, Spinello Cannabis Co. has shown a notable improvement in its ranking from 32nd in September 2024 to 25th in October 2024, indicating a positive trend in consumer preference and market penetration. This upward movement is particularly significant when compared to competitors like Billo, which maintained a steady position at 24th, and Joyibles, which improved from 25th to 23rd in the same period. Despite a dip in sales in September, Spinello Cannabis Co. rebounded strongly in October, surpassing Billo in sales volume, which suggests a successful strategic adjustment or product launch. Meanwhile, brands like Binske and Dutch Girl have consistently ranked lower, indicating potential opportunities for Spinello Cannabis Co. to capture more market share if it continues its current trajectory.
Notable Products
In October 2024, Spinello Cannabis Co.'s top-performing product was Mango Rosin Gummies 10-Pack (100mg) in the Edible category, reclaiming its top spot after fluctuating in previous months, with impressive sales of 1968 units. Peach Rosin Gummies 10-Pack (100mg) climbed to the second position, showing a consistent upward trend from August. Blueberry Rosin Gummies 10-Pack (100mg) dropped to third place, despite being the leader in July and September. Gold Seal Blueberry Indica Hash (2g) maintained its fourth-place ranking, indicating steady performance in the Concentrates category. Indica Raspberry Chews 10-Pack (100mg) held its fifth-place position for the third consecutive month, though sales figures were notably lower.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
