Standard Farms

Standard Farms has shown a mixed performance across categories in Massachusetts. In the Concentrates category, the brand has made a steady climb, improving from the 51st position in October 2024 to the 44th by January 2025. This upward trajectory suggests a growing acceptance and preference for their concentrates. However, in the Flower category, the brand has seen a decline, dropping from 44th place in October to 54th in January, indicating potential challenges in maintaining competitiveness or consumer interest in this segment. Meanwhile, their Vapor Pens have experienced a noteworthy surge, moving from the 81st spot in October to 60th by January, possibly driven by a significant increase in sales from December to January. Interestingly, they entered the Pre-Roll category rankings only in January 2025 at 97th, suggesting either a new product launch or increased market penetration.

In Ohio, Standard Farms has maintained a relatively stable presence in the Concentrates category, consistently ranking in the low 20s over the observed months. This stability points to a solid foothold in the concentrates market. The brand's performance in the Edible category has been less stable, with rankings fluctuating slightly but remaining within the 30s. Notably, their Flower category performance was inconsistent, with the brand dropping out of the top 30 in November and January, which could indicate supply issues or shifting consumer preferences. In the Tincture & Sublingual category, Standard Farms maintained a strong position, consistently ranking in the top 10 until December, suggesting a robust product offering. However, their Vapor Pens have seen a decline, moving from 25th in October to 32nd in January, which might reflect increased competition or market saturation.