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Oct-2024
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Overview
Market Insights Snapshot
In the state of Massachusetts, Standard Farms has experienced varied performance across different product categories. In the Concentrates category, the brand saw a decline in its rankings, dropping from 21st in July to being out of the top 30 by October, indicating a significant loss in market presence. Meanwhile, in the Flower category, the brand also faced a downward trend, moving from 30th to 43rd place by October, with sales decreasing notably from $464,038 in July to $248,160 in October. The Vapor Pens category showed a slight improvement in ranking from 83rd in August to 75th in October, suggesting some stabilization in this category despite not breaking into the top 30.
In Ohio, Standard Farms has shown some resilience, particularly in the Tincture & Sublingual category, where it maintained a consistent position at 8th place from August through October, despite a decrease in sales. Conversely, the brand's presence in the Edible category saw fluctuations, with a peak ranking of 28th in August but dropping to 39th by October. The Vapor Pens category also saw a decline in rankings, moving from 18th in July to 35th in October, reflecting a challenging market environment. The Concentrates category in Ohio showed improvement, with the brand climbing back to 21st place by October after a dip in September, indicating potential recovery in this segment.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Standard Farms has experienced notable fluctuations in its rankings and sales over the past few months. Initially ranked 30th in July 2024, Standard Farms improved its position to 26th in August, only to see a decline to 31st in September and further to 43rd by October. This downward trend in rank is mirrored by a decline in sales, which peaked in August before dropping significantly by October. In comparison, Cresco Labs maintained a relatively stable presence, albeit outside the top 20, with a consistent decline in both rank and sales, ending at 45th in October. Meanwhile, Natural Selections and Cookies showed some resilience, with Cookies improving its rank to 44th in October. LIT demonstrated a positive trend, climbing from 62nd in July to 40th in October, indicating a potential emerging competitor. These dynamics suggest that while Standard Farms faces challenges in maintaining its market position, there is potential for recovery if strategic adjustments are made in response to competitors' movements.
Notable Products
In October 2024, Standard Farms' top-performing product was Meyer Hashsky Shake (28g) in the Flower category, which climbed to the number one rank with notable sales of 1,416 units. NF1 Shake (7g) held steady at the second position, maintaining its rank from July. LA Kush Cake Shake (28g) made its debut in the rankings at the third position, while Reign Man Shake (7g) followed closely at fourth. AK47 Distillate Disposable (0.3g) in the Vapor Pens category secured the fifth spot. This month saw Meyer Hashsky Shake (28g) rise to the top from its previous second-place position, indicating a strong increase in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
