Nov-2024
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Overview
Market Insights Snapshot
In the state of Massachusetts, Standard Farms has shown varying performance across different product categories. In the concentrates category, the brand experienced a decline in rankings, slipping from 24th in August 2024 to 44th by November 2024. This reflects a significant decrease in sales from $42,982 to $17,322 over the same period. A similar downward trend is observed in the flower category, where the brand fell out of the top 30 by October 2024, indicating a challenging market environment. Conversely, their presence in the vapor pens category, while not within the top 30, saw some fluctuations, with rankings moving from 85th to 90th, suggesting a consistent, albeit low, market position.
In Ohio, Standard Farms has demonstrated stronger performance, particularly in the concentrates category, where it improved its ranking from 24th in August 2024 to 16th by November 2024, highlighting a positive trend in sales growth. Their tincture and sublingual products maintained a steady 8th position throughout the months, showcasing a stable demand. However, the flower category presents a different picture, as the brand fell out of the top 30 by November 2024, indicating a potential area for improvement. Meanwhile, the brand's performance in vapor pens saw a gradual decline in rankings from 27th to 39th, which may require strategic adjustments to regain market share.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Standard Farms has experienced notable fluctuations in its market position over recent months. In August 2024, Standard Farms was ranked 25th, but by November 2024, it had slipped to 51st. This downward trend in rank is mirrored by a decline in sales, indicating potential challenges in maintaining market share. Comparatively, Cresco Labs also saw a decline, moving from 27th to 52nd over the same period, suggesting a broader market shift or increased competition. Meanwhile, Khalifa Kush improved its position from 61st to 50th, possibly capturing some of the market share lost by others. Harbor House Collective also showed resilience, ending November in 49th place after a dip in October. These dynamics highlight the competitive pressures Standard Farms faces, emphasizing the need for strategic adjustments to regain its footing in the Massachusetts flower market.
Notable Products
In November 2024, the top-performing product for Standard Farms was Georgia Pie Pre-Roll (0.5g) in the Pre-Roll category, climbing to the number one spot with sales reaching 957 units. The Hybrid RSO Syringe (0.84g) in the Concentrates category made a notable entrance at rank two, demonstrating strong market appeal. Meyer Hashsky Shake (28g) in the Flower category, which held the top rank in September and October, slipped to third place. Dionysys Shake (28g) debuted at rank four, while NF1 Shake (7g) maintained a consistent presence, ranking fifth. These rankings indicate a dynamic shift in consumer preferences, especially with the rise of concentrates and pre-rolls in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.