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Nov-2025
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Overview
Market Insights Snapshot
Sublime's performance across different categories in Arizona shows a mixed trend. In the Edible category, the brand maintained a steady presence, holding the 20th position in both October and November 2025, despite a slight dip in sales in September. Their Flower category performance, however, has seen a decline, dropping from 31st in August to 44th by November, which indicates a significant decrease in market presence. The Pre-Roll category also saw a slight decline from 14th in August to 22nd in November, though sales figures remained relatively stable, suggesting a competitive landscape that may be affecting their ranking.
In Missouri, Sublime's performance in the Flower category shows resilience, maintaining a stable ranking around the 25th position by November 2025, with a noticeable recovery in sales from September to November. However, in the Pre-Roll category, while they managed to stay within the top 40, their ranking fluctuated, finishing at 33rd in November. This indicates a challenging market environment where Sublime is maintaining its foothold, albeit with some variability. The absence of top 30 rankings in certain months for some categories highlights areas where the brand could focus on improving its competitive edge.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Sublime has shown a notable upward trend in its rankings over the past few months, moving from 26th place in August 2025 to 25th in November 2025. This improvement is particularly significant given the competitive pressures from brands like Atta, which experienced a dramatic rise to 16th place in October before dropping to 27th in November, and Daybreak Cannabis, which saw a decline from 10th in August to 23rd in November. Meanwhile, Sundro Cannabis and Buoyant Bob have shown fluctuations in their rankings, with Sundro Cannabis ending November in 24th place and Buoyant Bob in 26th. Despite these competitive dynamics, Sublime's consistent sales growth, particularly from October to November, suggests a strengthening market position, potentially driven by strategic marketing efforts or product innovations that resonate well with consumers.
Notable Products
In November 2025, Papa Burger Pre-Roll (1g) emerged as the top-performing product for Sublime, securing the number one rank with sales of 5,126 units. Hot Rod - GDP Infused Pre-Roll (0.5g) climbed to the second position from being fifth in August, demonstrating a significant improvement over the months. Hot Rod - Purple Urkle Infused Pre-Roll (0.5g) maintained a strong presence, moving up to third place from fourth in October. Roseanna Pre-Roll (1g) entered the rankings at fourth position, showcasing its growing popularity. Angry Apples Pre-Roll (1g), although it dropped from second in October to fifth, still maintained a substantial sales figure.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
