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Jan-2025
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Overview
Market Insights Snapshot
Sublime's performance across different categories and states reveals some intriguing trends. In Arizona, the brand has shown a consistent presence in the Edible category, though its ranking slipped from 13th in November 2024 to 18th by January 2025. This downward trend is reflected in their sales figures, which decreased from approximately $149,930 in November to $106,840 in January. In contrast, Sublime's Pre-Roll category has seen a positive trajectory, moving up from 10th to 8th position over the same period, indicating a growing consumer preference for their pre-roll products in the state. Meanwhile, the Flower category in Arizona saw a slight dip in January 2025, dropping to 23rd place after peaking at 20th in December 2024, suggesting potential challenges in maintaining momentum in this category.
In Missouri, Sublime's performance has been more varied. The Flower category experienced significant fluctuations, with a dramatic rise to 23rd place in November 2024 from an initial rank of 53rd in October, before settling at 32nd by January 2025. This indicates a volatile market environment or strategic shifts that may have impacted their standings. On the other hand, the Pre-Roll category has shown a more stable performance, gradually improving from 39th in October to 31st in January. Notably, Sublime did not make it to the top 30 in the Flower category in Missouri for January 2025, which could be a point of concern or an opportunity for strategic realignment. Overall, these movements suggest that while Sublime is making strides in certain areas, there are still challenges to address in others to optimize their market position.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Sublime has experienced notable fluctuations in its market rank over the past few months. Starting from a rank of 28 in October 2024, Sublime improved to 24 in November and further climbed to 20 in December, before slightly dropping to 23 in January 2025. This upward trend in the latter months of 2024 suggests a positive reception of their products, potentially driven by strategic marketing or product innovation. However, the slight dip in January may indicate increased competition or seasonal sales variations. Competitors like TRIP showed a significant jump from rank 29 in October to 15 in November and December, before falling to 24 in January, highlighting their aggressive market penetration strategies. Meanwhile, MADE consistently maintained a strong presence, peaking at rank 16 in December, which could be a benchmark for Sublime to aim for in terms of sustained performance. Understanding these dynamics can provide valuable insights for Sublime to strategize and potentially reclaim higher rankings in the competitive Arizona Flower market.
Notable Products
In January 2025, the top-performing product for Sublime was the Hot Rod - GDP Infused Pre-Roll (0.5g), which climbed to the number one rank with sales reaching 7,644 units. The Hot Rod - Berry Blackout Infused Pre-Roll (0.5g) followed closely, securing the second position, marking a significant rise from its fifth place in December 2024. The Hot Rod - Purple Urkle Infused Pre-Roll (0.5g) dropped to third place after leading the rankings in November and December 2024. The Hot Rod - Blueberry Razz Infused Pre-Roll (0.5g) maintained a consistent performance, ranking fourth, while the Hot Rod - Blue Dream Infused Pre-Roll (0.5g) rounded out the top five. Notably, the rankings for these products exhibited dynamic shifts, indicating a competitive landscape within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
