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Feb-2026
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Overview
Market Insights Snapshot
Sublime has shown varied performance across different categories and states, with notable movements in rankings and sales. In Arizona, the brand has maintained a consistent presence in the Edible category, hovering around the 19th to 22nd rank over the past few months. This stability is reflected in their sales figures, which peaked in January 2026 before experiencing a slight dip in February. However, in the Flower category, Sublime did not manage to break into the top 30 after November 2025, suggesting challenges in maintaining a competitive edge in this segment. Meanwhile, their performance in the Pre-Roll category in Arizona has been more favorable, with the brand climbing from 24th to 17th before settling at 19th in February, indicating a strong resonance with consumers in this category.
In Missouri, Sublime's trajectory reveals different dynamics. The brand has demonstrated a steady improvement in the Flower category, moving from 27th place in November 2025 to 21st by February 2026, suggesting a growing market presence and consumer interest. This upward trend is a positive indicator of their strengthening foothold in Missouri's Flower segment. Similarly, in the Pre-Roll category, Sublime has shown progressive advancement, breaking into the top 30 in December 2025 and continuing to climb to 27th place by February 2026. Such movements hint at a strategic focus and successful consumer engagement in Missouri, potentially setting the stage for further growth in the coming months.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Sublime has shown a steady improvement in its rank from November 2025 to February 2026, moving from 27th to 21st position. This upward trend in rank is accompanied by a notable increase in sales, peaking in January 2026. Despite this progress, Sublime still trails behind competitors like Greenlight, which consistently ranks higher, maintaining a position around 19th to 20th place, and Nuthera, which fluctuates between 18th and 22nd. Interestingly, Atta has shown a similar trajectory to Sublime, with a notable jump to 19th place in February 2026, indicating a competitive push in the market. Meanwhile, Galactic experienced a decline, dropping to 23rd in February 2026, which could present an opportunity for Sublime to capitalize on shifting market dynamics. Overall, Sublime's consistent improvement in rank and sales suggests a positive momentum, yet there remains a significant gap to close with the leading brands in Missouri's Flower category.
Notable Products
In February 2026, the top-performing product from Sublime was Hot Rod - Blue Dream Infused Pre-Roll (0.5g), which climbed to the first position with sales reaching 5771. Hot Rod - Cherry Dream 91 Infused Pre-Roll (0.5g) followed closely, moving up to second place from its consistent fifth position in previous months. Hot Rod - GDP Infused Pre-Roll (0.5g) maintained a strong presence in the rankings, securing the third position after experiencing a slight dip in January. Hot Rod - Purple Urkle Infused Pre-Roll (0.5g) dropped to fourth place, despite leading in January. Lastly, Hot Rod - Berry Blackout Infused Pre-Roll (0.5g) rounded out the top five, showing a decline in sales compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
