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Dec-2024
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Overview
Market Insights Snapshot
Sublime's performance across different cannabis categories and states reveals intriguing patterns. In Arizona, the brand has shown resilience in the Edible category, maintaining a steady presence with rankings fluctuating between 13th and 15th place from September to December 2024. Despite a dip in sales in December, Sublime's ability to remain within the top 15 indicates a stable consumer base. Their Flower category performance in Arizona is particularly noteworthy, with a significant upward trend from 35th place in September to 20th place by December. This improvement highlights a growing market presence and possibly an increased consumer preference for Sublime's flower products in the state.
In Missouri, Sublime's performance has been more volatile. The Flower category saw a dramatic fluctuation, with the brand dropping out of the top 30 in October before rebounding to 22nd place in November, only to fall back to 30th in December. This inconsistency might suggest challenges in maintaining a consistent market share. For Pre-Rolls in Missouri, Sublime did not rank in the top 30 in November, which could be concerning for the brand as it indicates a potential loss of traction in this category. However, the return to 30th place in December might signal a recovery or strategic adjustments made by the brand to reclaim its position.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Sublime has shown a remarkable upward trajectory in its rankings over the last few months of 2024. Starting from a rank of 35 in September, Sublime climbed to the 20th position by December, indicating a significant improvement in market presence. This ascent is particularly notable when compared to competitors such as Grassroots, which experienced a decline from 13th to 19th place during the same period. Meanwhile, 22Red and MADE maintained a steady climb, with MADE reaching a consistent 21st position. Despite Aeriz fluctuating in its ranking, Sublime's consistent sales growth, culminating in December, suggests a strong competitive edge and potential for further market penetration. These trends highlight Sublime's increasing appeal and effectiveness in capturing consumer interest in the Arizona Flower market.
Notable Products
In December 2024, Sublime's top-performing product was Hot Rod - Purple Urkle Infused Pre-Roll (0.5g), maintaining its first-place ranking from November with sales reaching 7479 units. The Hot Rod - Strawberry Twist Infused Pre-Roll (0.5g) climbed to second place, showing a notable increase from its third-place position in October. Hot Rod - GDP Infused Pre-Roll (0.5g) entered the rankings at third place, while Hot Rod - Blue Dream Infused Pre-Roll (0.5g) debuted in fourth place. Hot Rod - Berry Blackout Infused Pre-Roll (0.5g) dropped to fifth place, a decline from its second-place ranking in October. Overall, December saw dynamic changes in product rankings, with new entries and shifts in positions reflecting varying consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
