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Nov-2024
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Overview
Market Insights Snapshot
Sublime's performance in the Arizona market showcases a dynamic presence across various cannabis categories. In the Edible category, Sublime maintained a steady ranking, bouncing back to the 13th position in November 2024 after a slight dip in previous months. This consistency reflects a stable consumer base for their edible products. Meanwhile, in the Flower category, Sublime experienced fluctuations, notably dropping out of the top 30 in September but making a strong comeback to 25th place by November. This suggests potential volatility in consumer preferences or competition in the Flower market. The Pre-Roll category, however, remains a stronghold for Sublime, consistently holding onto a top 10 position, which indicates a robust demand for their pre-roll offerings in Arizona.
In Missouri, Sublime's performance presents a mixed picture. Their Flower category experienced a significant drop in October, falling out of the top 30, but quickly rebounded to the 19th position by November, hinting at a possible recovery or strategic adjustment. Conversely, the Pre-Roll category did not fare as well, with Sublime's ranking slipping to 38th in both October and November, indicating challenges in maintaining market share. The fluctuations in Missouri's rankings suggest that while Sublime can regain its footing quickly in certain categories, it faces ongoing challenges in others, particularly in the competitive Pre-Roll market.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Sublime has experienced notable fluctuations in its market position over the past few months. After a dip in rank to 51st place in October 2024, Sublime rebounded to 19th in November, indicating a potential recovery in sales momentum. This recovery is particularly significant given the consistent performance of competitors such as C4 / Carroll County Cannabis Co., which maintained a steady rank around 17th, and Rooted (MO), which hovered around 18th. Meanwhile, TwentyTwenty (IL) showed a stable presence, consistently ranking 20th, while Packs Cannabis (MO) improved its position from 28th to 21st. These dynamics suggest that while Sublime faces strong competition, its ability to climb back into the top 20 could signal strategic adjustments or market responses that are worth further exploration for those interested in advanced data insights.
Notable Products
In November 2024, Sublime's top-performing product was the Hot Rod - Purple Urkle Infused Pre-Roll (0.5g) in the Pre-Roll category, which rose to the number 1 rank with sales of 6,460 units. The Hot Rod - Blueberry Razz Infused Pre-Roll (0.5g) closely followed, climbing from 4th to 2nd place, showcasing a notable increase in popularity with 5,907 units sold. The Hot Rod - Mojave Melon Infused Pre-Roll (0.5g) maintained a strong presence, moving up to the 3rd position from 5th in October. Meanwhile, both the Hot Rod - Peachy Keen Infused Pre-Roll (0.5g) and Hot Rod - Vally Pie Infused Pre-Roll (0.5g) made their debut rankings in November at 4th and 5th positions, respectively. This shift highlights a dynamic change in consumer preferences within the Pre-Roll category over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
