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Oct-2024
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Overview
Market Insights Snapshot
Sublime's performance across various categories and states has shown some interesting trends over recent months. In Arizona, the brand has maintained a consistent presence in the Edible category, ranking 12th in both July and August 2024 but dropping slightly to 15th by October. This downward trend is mirrored by a decline in sales, which suggests a potential challenge in maintaining consumer interest or market share. In contrast, the Flower category in Arizona has shown more volatility, with Sublime moving from 31st in July to 29th in October, despite sales fluctuations. Notably, the Pre-Roll category has remained relatively stable, holding a top 10 position, which indicates solid performance and possibly a strong consumer base in this segment.
In Missouri, Sublime's performance in the Flower category has been quite dynamic, with a significant rise from 31st in July to 18th in August, before dropping to 45th by October. This movement suggests a competitive market environment and perhaps fluctuating consumer preferences or supply issues. The absence of a ranking in the Pre-Roll category for October is noteworthy, as it indicates that Sublime did not make it to the top 30, which could be a concern for the brand's market strategy in Missouri. This absence, coupled with the sales data, may reflect challenges in maintaining a foothold in this category, contrasting with their more stable performance in Arizona.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Sublime has demonstrated a consistent performance with a slight fluctuation in its ranking over the past few months. Sublime improved its rank from 11th in July 2024 to 9th in August and September, before slightly dropping to 10th in October. This indicates a stable presence in the market, although the brand faces stiff competition from WTF Extracts, which maintained a steady 8th position throughout the same period, consistently outperforming Sublime in sales. Meanwhile, Birdies showed a positive trend, climbing from 13th in July to surpass Sublime by October. Additionally, Roaring 20s made a notable leap from outside the top 20 in July to 11th place by October, indicating a rising competitor. Despite these challenges, Sublime's ability to remain within the top 10 highlights its resilience and potential for strategic growth in the Arizona Pre-Roll market.
Notable Products
In October 2024, Sublime's top-performing product was the Hot Rod - Pineapple Yum Yum Infused Pre-Roll (0.5g) in the Pre-Roll category, maintaining its number one rank from September with sales of 5,758 units. The Hot Rod - Strawberry Twist Infused Pre-Roll (0.5g) rose to the second position, despite not being ranked in August or September, showcasing a significant resurgence in popularity. The Hot Rod - Pony Pizzaz Infused Pre-Roll (0.5g) debuted at third place, indicating a strong market entry. Following closely, the Hot Rod - Blueberry Razz Infused Pre-Roll (0.5g) secured the fourth rank, while Hot Rod - Berry Blackout Infused Pre-Roll (0.5g) rounded out the top five, dropping from its fourth position in July. Overall, the Hot Rod line has shown dynamic shifts in rankings, suggesting varying consumer preferences month to month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
