Mar-2025
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Overview
Market Insights Snapshot
Sublime has shown varied performance across different categories and states, reflecting both challenges and opportunities. In Arizona, the brand has maintained a steady presence in the Pre-Roll category, consistently ranking in the top 10 from December 2024 through March 2025. However, the Edible category in Arizona presents a different picture, with Sublime fluctuating between ranks 15 and 18, indicating room for improvement. Interestingly, while the Flower category saw a dip in rankings in January and February, a notable recovery occurred in March, suggesting potential growth or strategic adjustments in that segment.
In Missouri, Sublime's performance in the Flower category has been outside the top 30 for most months, but March 2025 saw a significant breakthrough as they climbed to rank 28. This upward movement could signal a positive shift in market strategy or consumer preference. Conversely, the Pre-Roll category in Missouri has seen a more dynamic trajectory, with rankings improving from 37 in December to 29 by March, demonstrating a strengthening position. The absence from the top 30 in certain months highlights areas where the brand could focus on expanding its market share.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Sublime has shown a notable upward trajectory in recent months, climbing from a rank of 34 in February 2025 to 28 in March 2025. This improvement in rank is significant, especially when considering the competitive pressure from brands like Honey Green and Galactic, both of which maintained strong positions in the top 30 during the same period. Sublime's sales also saw a substantial increase from February to March 2025, suggesting a positive reception in the market. In contrast, Elevate Cannabis Co experienced a decline in rank, falling out of the top 20, while Cookies made a notable comeback in March 2025 after not ranking in January. These dynamics indicate a highly competitive market where Sublime's recent performance could position it as a rising contender, potentially attracting more consumer interest and market share in the coming months.
Notable Products
In March 2025, the top-performing product for Sublime was Hot Rod - Pineapple Yum Yum Infused Pre-Roll (0.5g), which climbed to the number one rank, achieving notable sales of 6,447 units. Following closely, Hot Rod - GDP Infused Pre-Roll (0.5g) secured the second position, maintaining its strong performance from earlier months. Hot Rod - Strawberry Twist Infused Pre-Roll (0.5g) rose to the third rank, demonstrating a significant improvement in its sales trajectory. Hot Rod - Berry Blackout Infused Pre-Roll (0.5g) experienced a slight drop to fourth place from its previous second position in February. Finally, Hot Rod - Slaughter Berry Infused Pre-Roll (0.5g) entered the rankings at fifth place, showing a promising start in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.