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Market Insights Snapshot
Sublime’s category mix in May 2026 concentrated 63.46% of sales in Flower, where year-over-year declined 19.16% and month-over-month slipped 2.45%, while Pre-Roll at 25.01% share fell 18.35% YoY and 5.32% MoM. In contrast, Edible at 11.28% share grew 39.37% YoY despite a 1.78% MoM dip, and Vapor Pens held 0.24% share with a 27.53% MoM drop and no year-over-year baseline. With brand sales down 14.77% YoY and average price up 0.95% YoY, the mix is tilting toward a shrinking core (Flower, Pre-Roll) even as Edible expands share, implying that May 2026 performance is being constrained by headwinds in large-volume categories more than by pricing.
The shift suggests a positioning gap: heavy reliance on Flower, where Sublime ranks 24th in Missouri, exposes the brand to category-level contraction, while Edible’s 39.37% YoY growth and 11.28% share offer a diversification path if conversion offsets the 2.45% and 5.32% MoM declines in Flower and Pre-Roll. Given Vapor Pens’ 27.53% MoM slide at 0.24% share, the near-term leverage sits in rebalancing toward Edible while defending Flower’s 63.46% share, implying that stabilizing rank in Flower alongside targeted Edible expansion could improve overall trajectory without relying on price changes.
Competitive Landscape
Sublime sits at rank #24 in May 2026 in MO Flower, unchanged YoY from #24, while slipping 2 positions from #22 three months ago and still 4 spots below its peak of #20 in August 2024; this flat YoY rank alongside a recent quarter-on-quarter drift indicates erosion in relative momentum even without a headline rank loss. In contrast, Good Day Farm advanced from #9 to #5 YoY and Illicit / Illicit Gardens edged up from #3 to #2, whereas CODES slid from #2 to #3 with a -30.6% YoY sales change and category leader Flora Farms held #1 while posting -17.8% YoY sales, together implying that Sublime’s static #24 rank masks share pressure as faster-moving rivals climb and even contracting leaders maintain higher positions; the trajectory suggests Sublime risks further rank slippage unless it reverses the 2-rank three-month decline amid peers’ upward mobility.
Notable Products
Papa Burger Pre-Roll (1g) set the tone with a -7.1% month-over-month dip while holding rank 1, and Hot Rod - Blueberry Razz Infused Pre-Roll (0.5g) countered with a +30.7% rise at rank 7. Hot Rod - GDP Infused Pre-Roll (0.5g) advanced +26.4% at rank 2, while Hot Rod - Blue Dream Infused Pre-Roll (0.5g) matched at +26.4% in rank 3. With eight of the top ten rooted in the Pre-Roll category and only one Edible entrant posting $17,616 at rank 6, the pattern implies Sublime is consolidating around flavored and strain-led infused Pre-Rolls while tolerating a flagship’s mild erosion to broaden volume across the Hot Rod bench.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
