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Dec-2025
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Overview
Market Insights Snapshot
In Arizona, Sublime's performance in the Edible category showed a steady upward trend from September to December 2025, moving from the 19th to the 18th position. This improvement in ranking is indicative of a positive reception in the market, coinciding with a notable increase in sales during the same period. The Pre-Roll category also saw a similar positive trajectory, with Sublime advancing from the 19th to the 17th rank by December, suggesting a strengthening foothold in this segment. Conversely, the Flower category presented a less favorable picture, with Sublime dropping out of the top 30 by December, which might indicate a need for strategic adjustments to regain market presence in this category.
In Missouri, Sublime exhibited a solid performance in the Flower category, climbing from the 32nd position in September to the 25th by December 2025. This upward movement highlights a growing acceptance and demand for Sublime's flower products in the state. Meanwhile, in the Pre-Roll category, despite some fluctuations, Sublime managed to improve its standing from the 39th to the 31st position by December. These shifts reflect a potentially increasing brand recognition and consumer preference for Sublime's offerings in Missouri. However, the absence of Sublime in the top 30 rankings for some months in the Pre-Roll category indicates areas where the brand could focus efforts to enhance its market share.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Sublime has shown a notable upward trend in its rankings, moving from 32nd place in September 2025 to 25th place by December 2025. This positive trajectory is indicative of a strategic improvement in market presence and consumer appeal. In contrast, Daily Driver also improved its position, ending the year ahead of Sublime at 24th place, suggesting a close competition between the two brands. Meanwhile, Pinchy's experienced a decline, dropping from 17th to 23rd place, which may provide an opportunity for Sublime to capture some of its market share. Atta and Habitat showed fluctuating ranks, with Atta ending the year in 27th place and Habitat in 26th, both behind Sublime. These dynamics highlight Sublime's potential to further solidify its position in the Missouri flower market by capitalizing on the competitive shifts and maintaining its growth momentum.
Notable Products
In December 2025, Sublime's top-performing product was the Hot Rod GDP Infused Pre-Roll (0.5g) in the Pre-Roll category, maintaining its number one rank from the previous month with notable sales of 6896 units. The Hot Rod Purple Urkle Infused Pre-Roll (0.5g) climbed from third place in November to second place in December, showing a strong upward trajectory. The Hot Rod Berry Blackout Infused Pre-Roll (0.5g) secured the third position, re-entering the rankings after not being listed in October and November. Meanwhile, the Hot Rod Blue Dream Infused Pre-Roll (0.5g) made its debut in the rankings at fourth place. Lastly, the Hot Rod Cherry Dream 91 Infused Pre-Roll (0.5g) entered the list in December, rounding out the top five products for Sublime.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
