.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
SubX has shown a varied performance across different product categories in Washington. In the Flower category, SubX maintained a strong presence, ranking 14th in both July and August, before dropping slightly to 16th in September and 18th in October. This consistent ranking within the top 20 suggests a solid market position, although the slight downward trend in rankings might indicate increasing competition or shifting consumer preferences. Conversely, in the Concentrates category, SubX's ranking fluctuated significantly, reaching 72nd in July, dropping to 90th in August, disappearing from the top 30 in September, and then reappearing at 81st in October. This inconsistency highlights potential challenges in maintaining a stable position in this competitive segment.
In the Vapor Pens category, SubX experienced a somewhat turbulent journey, starting at 72nd in July, improving to 62nd in August, but then dropping to 73rd in September and slightly recovering to 70th in October. This movement suggests a struggle to maintain a steady foothold in this category, which might reflect broader market dynamics or internal strategic shifts. It's noteworthy that SubX was absent from the top 30 in the Concentrates category for September, which could be a point of concern for the brand. Such fluctuations across categories and months indicate the dynamic nature of the cannabis market in Washington, where SubX is both capitalizing on opportunities and facing challenges.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, SubX has experienced a notable decline in rank from July to October 2024, dropping from 14th to 18th place. This downward trend in rank correlates with a decrease in sales over the same period. In contrast, Sweetwater Farms has shown a consistent improvement, climbing from 32nd to 20th place, indicating a potential shift in consumer preference. Meanwhile, Torus made a significant leap in October, moving from outside the top 20 to 19th place, suggesting a resurgence in popularity. Plaid Jacket has maintained a steady upward trajectory, reaching 17th place in October, while Bodega Buds has fluctuated slightly but remained ahead of SubX. These dynamics highlight the competitive pressures SubX faces, emphasizing the need for strategic adjustments to regain market share and improve sales performance.
Notable Products
In October 2024, Orange Poison (3.5g) emerged as the top-performing product for SubX, climbing from the third position in September to secure the number one spot with sales reaching 1980 units. Fatso (3.5g) maintained a consistent performance, holding steady at the second position for both September and October. Blue Nerdz (3.5g) entered the rankings for the first time in October, securing the third spot. Orange Poison (1g) and Guava Oreoz (3.5g) rounded out the top five, ranking fourth and fifth, respectively. This shift indicates a growing preference for the Orange Poison line, as it appears in both the first and fourth positions for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
