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Nov-2024
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Overview
Market Insights Snapshot
SubX has displayed varied performance across different product categories in Washington. In the Flower category, SubX has shown some resilience, maintaining a presence in the top 30 brands. However, the brand experienced a downward trend from August to November, slipping from 14th to 22nd place. This decline could be indicative of increasing competition or shifts in consumer preferences. In the Concentrates category, SubX has struggled to maintain a consistent ranking, moving from 43rd in August to 49th in November, despite a brief improvement in October. The Vapor Pens category also saw fluctuating rankings, with SubX not making it into the top 30, peaking at 57th in August and dropping to 65th by November.
While SubX's performance in Washington shows some challenges, particularly in the Concentrates and Vapor Pens categories, the brand's ability to remain within the top 30 for Flower suggests it still holds a significant market presence in that segment. The sales figures indicate that Flower remains a strong category for SubX, although there is a notable decline over the months, which could be a point of concern. The absence of top 30 rankings in the Concentrates and Vapor Pens categories might suggest a need for strategic adjustments or product innovation to regain competitive standing. These movements highlight the dynamic nature of the cannabis market, where brands must continuously adapt to maintain their market positions.
Competitive Landscape
In the Washington Flower category, SubX has experienced a notable decline in its market position, dropping from 14th place in August 2024 to 22nd in November 2024. This downward trend in rank is mirrored by a consistent decrease in sales over the same period. In contrast, Hemp Kings has shown a remarkable improvement, climbing from 31st in August to 20th in November, with a corresponding increase in sales that surpasses SubX's November figures. Similarly, Thunder Chief Farms has maintained a strong presence, achieving a stable rank of 21st in November, just ahead of SubX, with sales figures that slightly edge out SubX's. Meanwhile, Torus and Passion Flower Cannabis have also shown competitive resilience, with Torus maintaining its 24th position from October to November and Passion Flower Cannabis improving its rank to 23rd in November. These shifts highlight a competitive landscape where SubX faces increasing pressure from rising brands, necessitating strategic adjustments to regain its foothold in the market.
Notable Products
In November 2024, the top-performing product for SubX was the I95 Cookies (3.5g) in the Flower category, climbing to the first position with sales of 1385 units. The Orange Poison Live Resin Disposable (1g) in the Vapor Pens category made a significant leap from the fifth position in October to second place, indicating a surge in popularity with sales reaching 1209 units. I-95 Cookies (1g), another Flower product, secured the third spot, showcasing consistent demand. The Orange Poison (3.5g), which held the top rank in October, dropped to fourth place, reflecting a decrease in sales momentum. Sunset Sherbet (3.5g) maintained a steady presence, rounding out the top five, despite a slight decline in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
