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Aug-2024
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Overview
Market Insights Snapshot
SubX has shown a varied performance across different categories and states over the past few months. In Washington, SubX's presence in the concentrates category has been declining, with their ranking dropping from 69th in May 2024 to falling out of the top 30 by August 2024. This downward trend in concentrates is accompanied by a significant decrease in sales, from $28,995 in May to $15,878 in July, indicating a challenging market environment for SubX in this category. The lack of a ranking in August further emphasizes the brand's struggle to maintain its position in the concentrates market.
Conversely, SubX has maintained a relatively stable performance in the flower category within Washington. The brand consistently held its position around the 16th rank from May to August 2024, with a slight dip to 18th in July before recovering. This stability is reflected in their sales figures, which have remained robust, with a slight fluctuation but culminating in a slight increase from $350,528 in May to $350,698 in August. This consistency in the flower category suggests that while SubX faces challenges in concentrates, it continues to perform well and hold a strong market presence in the flower category in Washington.
Competitive Landscape
In the competitive landscape of the Washington Flower category, SubX has maintained a relatively stable position with a rank of 16 in both May and August 2024, dipping slightly to 18 in July. This stability is notable given the fluctuations observed in other brands. For instance, Sky High Gardens experienced a significant rise from rank 33 in May to 18 in August, indicating a strong upward trend in sales. Meanwhile, Mama J's saw a slight decline from rank 12 in May to 15 in August, and Plaid Jacket dropped from 11 in May to 17 in August, showing more volatility. Bodega Buds showed improvement, climbing from rank 17 in May to 14 in August. SubX's consistent ranking amidst these shifts suggests a loyal customer base and steady sales performance, positioning it as a reliable choice in a highly competitive market.
Notable Products
In August 2024, the top-performing product for SubX was GMO (3.5g), maintaining its first-place ranking from previous months with a notable sales figure of 2233 units. Orange Poison (3.5g) emerged as the second top product, followed by Fatso (3.5g) in third place. Super Runtz (3.5g) held steady in fourth place from July to August, showing consistent performance. GMO (1g) rounded out the top five. The rankings for Orange Poison and Fatso are new entries for August, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
