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Oct-2024
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Overview
Market Insights Snapshot
In the state of Oregon, SugarTop Buddery has shown varied performance across different cannabis categories over the past few months. In the Edible category, the brand has experienced fluctuations, moving from a rank of 31 in July to 29 in October, indicating a slight improvement in their market position. This upward movement in the rankings is noteworthy, especially considering their sales rebounded to $16,541 in October after a dip in September. However, in the Flower category, SugarTop Buddery faced challenges, dropping from 14th in July to 50th in September before climbing back to 37th in October. This indicates a volatile performance, perhaps due to shifting consumer preferences or increased competition in this category.
When examining the Pre-Roll category in Oregon, SugarTop Buddery started at the 26th position in July, improved to 22nd in August, but then fell to 33rd by October. This downward trend suggests potential issues in maintaining consumer interest or market share in this segment. Notably, the brand's sales in Pre-Rolls peaked in August at $185,761 but then declined in the following months. The absence of SugarTop Buddery from the top 30 brands in the Flower category during August and September could be seen as a significant challenge, highlighting areas where the brand may need to focus its efforts to regain a competitive edge. Overall, SugarTop Buddery's performance across these categories underscores the dynamic nature of the cannabis market in Oregon and the need for strategic adaptations.
Competitive Landscape
In the competitive landscape of the Oregon flower category, SugarTop Buddery has experienced notable fluctuations in its market position over the past few months. Starting from a strong 14th place in July 2024, the brand saw a significant drop to 38th in August, further declining to 50th in September before recovering slightly to 37th in October. This volatility contrasts with the upward trajectory of Cultivated Industries, which climbed from 85th in July to 29th in October, indicating a robust growth trend. Meanwhile, Oregrown maintained a relatively stable position, hovering around the 30th rank, while Rebel Spirit re-entered the rankings in September at 53rd and improved to 41st by October. Kites also showed a fluctuating pattern, peaking at 27th in August but dropping to 47th by October. These dynamics suggest that while SugarTop Buddery faces challenges in maintaining a consistent rank, there is potential for recovery and growth with strategic adjustments, especially considering the competitive advancements of its peers.
Notable Products
In October 2024, Kool Aid Man 33 Pre-Roll (0.5g) emerged as the top-performing product for SugarTop Buddery, maintaining its first-place ranking from September with impressive sales of $8,687. Agent Orange Pre-Roll (0.5g) followed closely, securing the second position. Tiger Blood Gummy 10-Pack (100mg) climbed to the third spot from its previous fifth-place ranking in September, showing a positive trend in the Edible category. Good Smoke - Headband X Chimera #2 Pre-Roll 10-Pack (5g) debuted in the rankings at fourth place, while Twin Bats - Crème de Purps Pre-Roll 2-Pack (1g) completed the top five. This shift in rankings highlights a growing consumer preference for pre-rolls, with notable gains for previously unranked products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
