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Aug-2024
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Overview
Market Insights Snapshot
Summus has exhibited notable fluctuations in its performance across various categories and states. In Arizona, the brand's ranking in the Concentrates category has shown mixed results. Starting in May 2024 at rank 27, Summus dropped to rank 30 in June but rebounded to rank 22 in July before slipping again to rank 29 in August. This indicates a volatile but resilient presence in the Concentrates market. Meanwhile, Summus' Flower category performance in Arizona has not been as strong, with the brand failing to secure a spot in the top 30 from July onwards, suggesting a need for strategic improvements in this category.
The sales figures further reflect Summus' uneven performance. In the Concentrates category, Summus experienced a significant increase in sales from June to July, jumping from $32,828 to $54,591, before declining to $40,600 in August. This sales volatility aligns with the fluctuating rankings, highlighting the brand's challenges in maintaining consistent market share. In contrast, the Flower category saw a steep decline in sales from $33,674 in May to $10,814 in June, with subsequent months not making it to the top 30, which could indicate either a strategic pivot away from this category or a need for a more robust market strategy. Overall, Summus' performance showcases both potential and areas needing attention across different product categories and states.
Competitive Landscape
In the competitive landscape of the Concentrates category in Arizona, Summus has shown a dynamic performance over the past few months. Summus experienced a notable fluctuation in rank, starting at 27th in May 2024, dropping to 30th in June, rising significantly to 22nd in July, and then falling back to 29th in August. This volatility indicates a competitive market where Summus faces stiff competition from brands like Abundant Organics, which improved its rank from 35th to 27th over the same period, and Varz, which consistently climbed from 36th to 28th. Meanwhile, The Giving Tree and Big Bud Farms also demonstrated competitive movements, with The Giving Tree missing the top 20 in June but reappearing in July and August. These shifts suggest that while Summus has the potential for high sales, maintaining a stable rank amidst aggressive competitors requires strategic adjustments and possibly leveraging advanced market data to stay ahead.
Notable Products
In August 2024, the top-performing product from Summus was Kush Mints Live Hash Rosin (1g), maintaining its number one rank from July with a notable sales figure of 355.0. SuperBoof Live Hash Rosin (1g) held its steady position at rank two, showing consistent performance over the past three months. Garlic Cocktail Live Hash Rosin (1g) continued to secure the third spot, despite a slight drop in sales to 193.0. Now N Creme (3.5g) emerged in the fourth position, marking its return to the top ranks after being absent in July. Animal Tree Live Hash Rosin (1g) entered the rankings at fifth place, showcasing a new contender in the top product list for August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
