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Dec-2024
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Overview
Market Insights Snapshot
Sunshine Extracts has shown varied performance across different product categories in Colorado over the last few months of 2024. In the Concentrates category, the brand experienced a slight decline in rankings, moving from 13th in September to 17th by December. This downward trend is mirrored in their sales figures, which saw a noticeable drop from September to December. Such a movement indicates potential challenges in maintaining market share within this competitive segment. Meanwhile, their presence in the Flower category has been consistently outside the top 30, highlighting a potential area for growth or a reevaluation of strategy in this sector.
In the Vapor Pens category, Sunshine Extracts has experienced fluctuating rankings, peaking at 52nd place in November before slipping back to 62nd by December. Despite these fluctuations, the brand's sales in this category have not shown a consistent upward trend, which could suggest volatility in consumer preferences or market conditions. The absence of Sunshine Extracts from the top 30 in the Flower category across all months suggests a significant gap in this market, which may require strategic adjustments if the brand aims to capture a larger share. Overall, while there are areas of concern, opportunities for improvement exist, particularly in the Flower and Vapor Pens categories in Colorado.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Sunshine Extracts has experienced a relatively stable yet slightly declining trend in its ranking from September to December 2024, moving from 35th to 37th position. This trend is notable when compared to competitors such as Antero Sciences, which saw a significant jump to 12th place in October before fluctuating back to 30th by December, indicating a more volatile performance. Meanwhile, The Colorado Cannabis Co. and Shift Cannabis both experienced a downward trend, with the former falling out of the top 20 entirely by December. Despite these shifts, Sunshine Extracts maintained a consistent presence within the top 40, suggesting a steady, if modest, market position. The brand's sales figures reflect this stability, although they are lower compared to the peak performances of some competitors, indicating potential areas for growth in market share and consumer engagement.
Notable Products
In December 2024, the top-performing product for Sunshine Extracts was Oreoz x Zero Gravity (Bulk) in the Flower category, maintaining its first-place rank from October and showing a significant sales figure of 2575. Oreoz x Zero Gravity (3.5g) climbed to the second position from its previous third-place rank in November. Pink Zkittles x Trop Cherry (3.5g) secured the third spot, improving from its fifth-place rank in November. Amaretto Mintz (3.5g) entered the rankings in December at fourth place, while Red Runtz (3.5g) debuted in fifth position. The rankings indicate a strong performance in the Flower category, with Oreoz x Zero Gravity consistently leading the sales for Sunshine Extracts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
