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Oct-2024
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Overview
Market Insights Snapshot
Sunshine Extracts has shown a varied performance across different product categories in Colorado. In the Concentrates category, the brand experienced fluctuations over the past few months, starting with a ranking of 18th in July, moving up to 15th in August, but then dropping to 26th by October. This decline is reflected in their sales, which saw a significant decrease from $183,032 in August to $74,544 in October. The Flower category also presented challenges, with Sunshine Extracts not maintaining a position in the top 30 in August and September, although they managed to climb back to 48th place in October. This indicates some recovery, but the brand still faces hurdles in regaining its earlier momentum in this category.
In contrast, the Vapor Pens category shows a positive trajectory for Sunshine Extracts in Colorado. Starting at a ranking of 90th in July and improving steadily to 55th by October, the brand's performance in this category is promising. Sales figures support this upward trend, showcasing a consistent increase over the months, culminating in sales of $69,861 in October. Despite the challenges in other categories, the Vapor Pens segment might offer Sunshine Extracts a strategic opportunity to strengthen its market presence in Colorado. However, the absence of top 30 rankings in other states or provinces suggests that the brand's influence may be regionally concentrated, with potential for expansion or improvement elsewhere.
Competitive Landscape
In the competitive landscape of the Colorado flower market, Sunshine Extracts has experienced notable fluctuations in its ranking and sales over the past few months. Starting from a strong position at rank 26 in July 2024, Sunshine Extracts saw a decline to rank 64 in September, before recovering slightly to rank 48 in October. This downward trend in rank is mirrored in the sales figures, which have decreased significantly from July to September, before a modest rebound in October. In comparison, Natty Rems also experienced a decline, dropping from rank 22 in July to 41 in October, indicating a broader market challenge. Meanwhile, Nuhi showed a positive trajectory, improving from rank 58 in July to 40 in October, suggesting a potential shift in consumer preference. Brands like Chronic Creations and Kaviar maintained relatively stable positions, indicating that Sunshine Extracts might need to innovate or adjust its strategy to regain its competitive edge in this dynamic market.
Notable Products
In October 2024, Sunshine Extracts saw Blue Zushi (3.5g) as the top-performing product with notable sales of 994 units. Following it closely, Strawberries n Dream (3.5g) secured the second position, while Sundae Driver (3.5g) ranked third. Honey Banana Live Rosin Disposable (0.5g) emerged in fourth place, indicating a strong performance in the Vapor Pens category. Kush Mintz (3.5g) rounded out the top five, showcasing a consistent preference for flower products. Compared to previous months, these products have maintained their leading positions, with Blue Zushi (3.5g) consistently outperforming others in sales volume.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
