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Nov-2024
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Overview
Market Insights Snapshot
Sunshine Extracts has shown varied performance across different product categories in Colorado. In the Concentrates category, the brand has maintained a relatively stable position, consistently ranking within the top 15 from August to November 2024. This stability suggests a strong foothold in the Concentrates market, despite a gradual decline in sales figures from $222,091 in August to $142,362 in November. In contrast, their performance in the Flower category has been more erratic, with rankings fluctuating from 34 in October to 39 in November, indicating potential challenges in maintaining a consistent market presence. Their absence from the top 30 in this category highlights a need for strategic adjustments to improve their standing.
In the Vapor Pens category, Sunshine Extracts has demonstrated positive momentum, climbing from a rank of 61 in August to 53 by November. This upward trend, despite not breaking into the top 30, suggests a growing acceptance and possibly an expanding customer base for their Vapor Pens in Colorado. The brand's ability to improve its ranking in this segment could be indicative of successful product innovation or marketing strategies. However, the overall sales figures in this category reflect a slight decline from September to November, pointing to potential market saturation or increased competition. Understanding these dynamics can provide insights into the brand's future strategic directions.
Competitive Landscape
In the competitive landscape of concentrates in Colorado, Sunshine Extracts has maintained a relatively stable position, ranking consistently around the 13th to 15th spot from August to November 2024. Despite a slight dip in sales from August to November, Sunshine Extracts has managed to hold its ground against competitors like Olio and Bud Fox Supply Co, both of which have seen more fluctuation in their rankings. Notably, Dabble Extracts experienced a significant drop from 6th to 11th place in November, which could indicate a potential opportunity for Sunshine Extracts to climb higher in the ranks if they capitalize on this shift. Meanwhile, 14er Gardens showed a notable improvement in November, moving from outside the top 20 to 15th place, suggesting increased competition in the lower ranks. Overall, Sunshine Extracts' consistent performance amidst these dynamics highlights its resilience and potential for growth in the Colorado concentrates market.
Notable Products
In November 2024, Pink Zkittles x Trop Cherry (Bulk) emerged as the top-performing product for Sunshine Extracts, securing the number one rank with sales figures reaching 901 units. Oreoz x Zero Gravity (Bulk), which held the top spot in October, dropped to the second position in November with 784 units sold. The new entrant, Oreoz x Zero Gravity (3.5g), debuted in November at the third rank. Cheetoz (3.5g) and Specimen X (3.5g) followed closely, ranking fourth and fifth, respectively. Notably, Pink Zkittles x Trop Cherry (Bulk) improved its rank from second in the previous months to first in November, indicating a significant rise in its popularity and sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
