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Sep-2024
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Overview
Market Insights Snapshot
Sunshine Extracts has experienced notable fluctuations in its performance across various categories in Colorado. In the concentrates category, the brand saw a dip in its ranking from 13th in June 2024 to 27th by September 2024. This decline is mirrored by a significant drop in sales during this period, indicating potential challenges in maintaining market share. On the other hand, their flower category performance showed a brief improvement from 32nd to 25th place between June and July, but by August, they fell out of the top 30 entirely, suggesting increased competition or internal issues affecting their market presence.
In the vapor pens category, Sunshine Extracts has shown a relatively stable yet unremarkable performance, with rankings fluctuating between 74th and 85th from June to September 2024. While the brand did not break into the top 30 for vapor pens, the slight improvement from 85th in July to 74th in September might indicate a gradual recovery or adaptation to market demands. This category's sales figures suggest a more consistent but modest presence, contrasting with the more volatile performance seen in concentrates and flower. The brand's varying success across categories in Colorado highlights the dynamic nature of the cannabis market and underscores the importance of strategic positioning.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, Sunshine Extracts has experienced notable fluctuations in its rankings over the past few months. Starting strong in June 2024 with a rank of 13, the brand saw a decline to 20 in July, a recovery to 14 in August, and then a significant drop to 27 by September. This volatility contrasts with competitors like Harmony Extracts, which maintained a relatively stable presence, peaking at rank 18 in July and ending at 25 in September. Similarly, 14er Gardens showed resilience, climbing to rank 21 in July and maintaining a consistent performance through August. Meanwhile, The Greenery Hash Factory experienced a slight dip from 20 in June to 26 in September, indicating a competitive but challenging market environment. These shifts suggest that while Sunshine Extracts remains a significant player, the brand faces intense competition and must strategize to stabilize and improve its market position amidst dynamic sales trends.
Notable Products
In September 2024, Sunshine Extracts saw Super Boof Full Spectrum Live Rosin (1g) rise to the top of the sales chart, achieving the number one rank in the Concentrates category with sales of 962 units. This product showed a significant jump from its fifth position in August. Both Orange Mints 90u Live Rosin (1g) and Sherbanger FSE Live Rosin (1g) secured the second spot, indicating a strong performance in the same category. Zkittlez 90u Live Rosin (1g) followed closely, ranking third, while Gak Live Rosin Disposable (0.5g) led the Vapor Pens category at fourth place. The rankings for these products reflect a notable upward trend in consumer preference for live rosin concentrates from Sunshine Extracts compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
