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Jan-2025
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Overview
Market Insights Snapshot
Sunshine Extracts has shown a dynamic performance across different categories in the state of Colorado. In the Concentrates category, the brand has exhibited a positive upward trend, moving from the 15th position in October 2024 to break into the top 10 by January 2025. This indicates a growing consumer preference for their concentrates, despite a slight dip in sales from November to December. On the other hand, their performance in the Flower category has seen a significant decline, falling from the 34th rank in October to 70th by January, which suggests potential challenges in maintaining competitiveness or shifts in consumer preferences. Notably, they have not been able to secure a position within the top 30 in the Vapor Pens category, indicating a need for strategic adjustments in this segment.
Examining the sales trends, Sunshine Extracts' performance in the Concentrates category is noteworthy, with sales figures maintaining a relatively stable trajectory, despite minor fluctuations. This stability could be a result of consistent product quality or effective marketing strategies. However, the substantial drop in Flower sales from October to January highlights a potential area of concern, possibly due to increased competition or changing market dynamics. The Vapor Pens category remains a challenging market for Sunshine Extracts, as evidenced by their absence from the top 30 rankings, signifying an opportunity for the brand to innovate or restructure their approach in this segment to capture market share.
Competitive Landscape
In the competitive landscape of concentrates in Colorado, Sunshine Extracts has shown a notable upward trend in its ranking, moving from 15th place in October 2024 to 10th place by January 2025. This improvement in rank suggests a positive reception in the market, despite facing stiff competition from brands like Concentrate Supply Co., which consistently maintained a higher rank, peaking at 4th place in November 2024. Meanwhile, Nomad Extracts held steady at 8th place, indicating a stable market presence. Sunshine Extracts' sales figures have remained relatively stable, with a slight dip in December 2024, but rebounding in January 2025, suggesting resilience amidst fluctuating market dynamics. The brand's ability to climb the ranks despite these challenges highlights its potential for continued growth and market penetration in the competitive Colorado concentrates category.
Notable Products
In January 2025, Sunshine Extracts' top-performing product was Carley Bobby FSE Live Rosin (1g) in the Concentrates category, securing the number one rank with sales of 1019 units. Following closely, Devil Driver x Zero Gravity (Bulk) from the Flower category claimed the second position. Bobby Boucher FSE Live Rosin (1g) also in Concentrates took the third spot, maintaining a strong presence in the top three. Notably, Red Runtz (3.5g) improved its position from fifth in December 2024 to fourth in January 2025, while Garlic Drip FSE Live Rosin (1g) rounded out the top five. This shift in rankings highlights a consistent demand for concentrates, with live rosin products dominating the top sales spots for Sunshine Extracts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
