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Sep-2024
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Overview
Market Insights Snapshot
Supernova (WA) has shown varied performance across different product categories in Washington. In the Concentrates category, the brand has made a noticeable upward movement, climbing from the 31st position in June and July to the 25th position by September. This improvement is accompanied by a slight increase in sales from August to September, indicating a positive trend. However, in the Flower category, Supernova (WA) was not ranked in the top 30 for the months leading up to September, finally appearing in 92nd place, which suggests a need for strategic focus in this area to improve market presence.
In the Pre-Roll category, Supernova (WA) experienced fluctuations, initially ranking 67th in June, dropping slightly in July, but then improving to 54th in August. The absence of a ranking in September indicates a potential challenge in maintaining consistent performance in this segment. Conversely, the Vapor Pens category has been a strong area for Supernova (WA), maintaining a relatively stable ranking with a slight improvement from 47th in June to 43rd in September. This category also saw a consistent increase in sales over the months, highlighting its potential as a key driver for the brand's growth in Washington.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Supernova (WA) has shown a notable upward trajectory in rank and sales from June to September 2024. While it started at a rank of 47 in June, it improved to 43 by September, indicating a positive trend in market presence. This improvement contrasts with brands like Canna Organix, which saw a decline in rank from 28 to 39 over the same period, and Agro Couture, which fluctuated but ultimately remained in a lower rank range. Meanwhile, Treats maintained a relatively stable position, although it experienced a slight drop in September. Notably, Super Fog only appeared in the rankings in September, debuting at 48, which suggests a new entry into the top 50. Supernova (WA)'s consistent increase in sales, culminating in a significant rise in September, positions it as a brand on the rise, potentially capturing market share from its competitors.
Notable Products
In September 2024, the top-performing product for Supernova (WA) was Alien Rock Candy Wax (1g) in the Concentrates category, maintaining its first-place rank from previous months with a notable sales figure of 1620. Pink Certz Wax (1g) also performed strongly, securing the second position, consistent with its ranking in July 2024. Pineapple Fruz Wax (1g) moved up to third place from fourth in August, showing an upward trend in popularity. Durban Poison Wax (1g) returned to the rankings at fourth place after not being ranked in August. First Class Funk Wax (1g) held steady at fifth place, maintaining its position from August 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
