.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Supernova (WA) has shown varied performance across different product categories in the state of Washington. In the Concentrates category, the brand has consistently hovered around the lower end of the top 30, ranking 34th in both August and November, with a brief entry into the top 30 in September. This indicates a potential struggle to maintain a competitive edge in this category. Conversely, in the Vapor Pens category, Supernova (WA) has demonstrated a positive upward trajectory, improving its rank from 53rd in August to 43rd by November. This suggests growing consumer interest or effective strategies in this particular segment, as evidenced by a steady increase in sales over the months.
In the Flower category, Supernova (WA) was not ranked in the top 30 until October, when it entered at 96th place, followed by an improvement to 79th in November. This movement, albeit outside the top 30, indicates a positive shift and potential for growth in the coming months. The Pre-Roll category presented a mixed picture, with Supernova (WA) not ranked in September but making a significant leap to 44th in November. This fluctuation could be attributed to changes in consumer preferences or promotional efforts. The brand's performance across these categories in Washington highlights both challenges and opportunities, with the Vapor Pens category standing out as a particular area of strength.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Supernova (WA) has shown a consistent upward trend in rank from August to November 2024, moving from 53rd to 43rd place. This improvement is indicative of a positive trajectory in sales, contrasting with the performance of competitors like Canna Organix, which has seen a decline in rank from 31st to 41st, and Agro Couture, which has dropped from 38th to 46th. Meanwhile, Bodhi High experienced a significant decline from 24th to 38th, despite initially higher sales figures. Treats has shown a similar upward trend to Supernova (WA), improving from 49th to 44th place. These shifts suggest that Supernova (WA) is gaining traction in the market, potentially due to strategic marketing efforts or product innovations that resonate with consumers, positioning it as a rising contender in the Washington vapor pen category.
Notable Products
In November 2024, Alien Rock Candy Wax (1g) maintained its top position in the Concentrates category for Supernova (WA), achieving sales of 1385 units, which marks a consistent lead since August. First Class Funk Wax (1g) climbed to second place, improving from fourth in October, while Blueberry Pie Distillate Cartridge (1g) made a notable debut in the Vapor Pens category, securing the third rank. Durban Poison Wax (1g) experienced a slight decline, moving from third to fourth place. Pink Certz Wax (1g) saw a drop in its ranking, sliding from second to fifth despite strong performances in previous months. Overall, the rankings reflect both stability and dynamic shifts in product popularity for Supernova (WA).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
