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Oct-2024
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Overview
Market Insights Snapshot
Supernova (WA) has shown varied performance across different product categories in Washington. In the Concentrates category, the brand has improved its ranking, moving from 32nd in July 2024 to 28th by October 2024, which indicates a positive trend in market presence. However, in the Flower category, Supernova (WA) only appeared in the rankings starting September 2024, debuting at 97th and improving slightly to 89th in October. This late entry into the top 100 suggests that while the brand is gaining traction, it still has significant ground to cover to become a leading player in this category.
In the Pre-Roll category, Supernova (WA) experienced fluctuations, initially ranking 78th in July 2024, then improving to 58th in August, but disappearing from the top 30 in September, only to reappear at 61st in October. This inconsistency could indicate challenges in maintaining a steady market position. Meanwhile, the brand’s performance in the Vapor Pens category has been more stable, with a steady climb from 50th in July to 45th in October, accompanied by an increase in sales. This suggests a growing consumer preference for Supernova (WA)'s offerings in the Vapor Pens segment, highlighting a potential area for the brand to focus on for continued growth.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Supernova (WA) has shown a promising upward trend in its rankings from July to October 2024, moving from 50th to 45th position. This improvement is significant when compared to competitors like Agro Couture, which has seen a decline in rank from 40th to 47th, and Bodhi High, which dropped dramatically from 28th to 42nd. Meanwhile, Hitz Cannabis has shown a positive trajectory, moving up to 36th place, indicating a competitive edge in terms of sales growth. Despite these challenges, Supernova (WA) has managed to increase its sales consistently, outperforming Treats, which fluctuated in rankings and sales. This data suggests that Supernova (WA) is effectively capitalizing on market opportunities, positioning itself as a rising contender in the Washington Vapor Pens category.
Notable Products
In October 2024, Supernova (WA) maintained its lead with Alien Rock Candy Wax (1g) in the Concentrates category, consistently holding the number one rank since July, with notable sales of 1,383 units. Pink Certz Wax (1g) secured the second position, a slight improvement from its third place in August, with sales rising to 1,105 units. Durban Poison Wax (1g) climbed to third place, up from fourth in September, indicating a positive trend in its popularity. First Class Funk Wax (1g) improved its ranking to fourth, showing a steady rise from fifth in previous months. Pineapple Fruz Wax (1g) rounded out the top five, having slipped from third in September, yet maintaining strong sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
