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Nov-2024
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Overview
Market Insights Snapshot
Sweet Science has demonstrated a consistent performance in the Arizona market, particularly in the Capsules category where they have maintained a strong position. Despite a slight dip in September, where they ranked third, the brand quickly regained its footing, securing the second position again in October and November. This indicates a robust demand for their products in this category. However, the performance in the Vapor Pens category reveals a different story. Sweet Science has not managed to break into the top 30, with rankings hovering in the low 40s. This suggests potential areas for growth or reevaluation in their strategy for this particular segment.
In the Concentrates category in Arizona, Sweet Science has shown a positive trajectory, climbing from the 27th position in August to 19th by November. This upward trend in rankings is complemented by a steady increase in sales, indicating a strengthening market presence and growing consumer preference for their concentrates. While the brand has not yet reached the top 10, the consistent improvement suggests that they are on the right path. The absence of Sweet Science in the top 30 for Vapor Pens could be seen as a missed opportunity, especially considering the growth seen in other categories. This mixed performance across categories highlights both the brand's strengths and areas needing attention.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Sweet Science has demonstrated a notable upward trajectory in its rankings from August to November 2024. Initially positioned at 43rd in August, Sweet Science improved its rank to 39th by November, indicating a positive trend in market presence. This improvement is particularly significant when compared to brands like Goldsmith Extracts, which fluctuated between 39th and 43rd without a clear upward trend, and The Pharm, which saw a decline from 36th to 45th. Meanwhile, Achieve showed a consistent upward trend, surpassing Sweet Science by reaching 38th in November. Notably, Turn entered the rankings in November at 37th, suggesting a potential new competitor to watch. Sweet Science's increasing sales figures, culminating in its highest sales in November, reflect its growing consumer appeal and market penetration despite the competitive pressures.
Notable Products
In November 2024, the top-performing product from Sweet Science was the Sour Diesel Distillate Cartridge (1g) in the Vapor Pens category, which rose to the number one rank with impressive sales of 817 units. Following closely was the Tigers Blood Distillate Cartridge (1g), also in Vapor Pens, which climbed to the second position. The THC Capsules (70mg) saw a slight decline, moving to the third rank from the first position in October. Notably, the Blue Dream Distillate Cartridge (1g) made its debut in the rankings, securing the fourth spot. Skywalker OG Distillate Cartridge (1g) also appeared for the first time, rounding out the top five for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
