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Oct-2024
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Overview
Market Insights Snapshot
In Alberta, Tantalus Labs has shown a notable upward trend in the Concentrates category, improving its rank from 21st in July 2024 to 11th by October 2024. This significant climb in rankings is accompanied by a steady increase in sales, particularly noticeable in the jump from August to September. Meanwhile, in the Flower category, the brand experienced fluctuations, dropping to 20th in August but recovering to 14th by October, indicating resilience and potential market adaptation. On the other hand, Tantalus Labs did not manage to break into the top 30 for Pre-Rolls and Vapor Pens consistently, highlighting areas where the brand might need to re-evaluate its strategy to improve market presence.
In British Columbia, Tantalus Labs has shown consistent improvement in the Flower category, climbing from 41st in July to 29th in October, accompanied by a steady increase in sales, suggesting a growing consumer base or improved product offerings. However, in the Pre-Roll category, the brand's performance has been less stable, with rankings fluctuating between 46th and 54th over the months. In Ontario, Tantalus Labs entered the top 100 in the Pre-Roll category in August but did not rank in July, indicating a recent push into the market, although their ranking remains outside the top 30, suggesting room for growth and greater market penetration.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Tantalus Labs has experienced fluctuating ranks over the past few months, indicating a dynamic market presence. In October 2024, Tantalus Labs secured the 14th position, a slight improvement from its 19th rank in September, suggesting a positive trend in its market performance. Despite this improvement, Tantalus Labs faces stiff competition from brands like Tweed, which climbed to the 13th rank in October, and Shred, maintaining a consistent presence around the 15th position. Notably, Pure Laine has shown a significant drop from 8th in September to 12th in October, which could present an opportunity for Tantalus Labs to capture more market share. Meanwhile, Dab Bods has remained relatively stable, hovering around the 16th position. These dynamics highlight the competitive pressures Tantalus Labs faces, emphasizing the need for strategic marketing and product differentiation to enhance its rank and sales in Alberta's Flower market.
Notable Products
In October 2024, Pacific OG Pre-Roll 3-Pack (1.5g) maintained its top position as the best-selling product from Tantalus Labs, despite a slight decrease in sales to 3977 units. More Cowbell Pre-Roll 3-Pack (1.5g) continued to hold the second spot, with a notable increase in sales reaching 3279 units. Horchata Ultra Max Diamond Infused Pre-Roll (1g) climbed back to third place after a dip in September, showing a positive sales trend with 2861 units sold. Mai Tai x Zero Gravity Pre-Roll (1g) experienced a slight drop, moving from third to fourth place, yet it sustained strong sales figures. Rotating Sativa (7g) reappeared in the rankings at fifth place, marking its return to the list after a few months' absence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
