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Nov-2024
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Overview
Market Insights Snapshot
Tantalus Labs has shown varying performance across different categories and provinces in recent months, indicating both opportunities and challenges in its market strategy. In Alberta, the brand has maintained a relatively strong presence in the Flower category, improving its rank from 19th in August 2024 to 12th by November 2024. This upward trend is a positive sign, reflecting a steady increase in sales during this period. However, the Concentrates category saw a dip in ranking from 12th to 16th between October and November, which might suggest increased competition or shifting consumer preferences. It's noteworthy that in the Vapor Pens category, Tantalus Labs did not make it to the top 30 in November, pointing to a potential area for growth or reevaluation of product offerings in this segment.
In British Columbia, Tantalus Labs has experienced fluctuations in the Flower category, where its rank improved slightly from 36th in August to 33rd in October, before falling back to 40th in November. This suggests a volatile market position that may require strategic adjustments to maintain competitiveness. Meanwhile, in the Pre-Roll category, the brand maintained a consistent presence, hovering around the mid-50s in ranking, which indicates a stable yet potentially stagnant market position. Interestingly, in Ontario, the brand only entered the top 100 for Pre-Rolls in September, ranking 91st, and has since experienced a slight decline to 99th by November. This late entry and subsequent decline could imply either a recent market entry or challenges in gaining traction against established competitors.
Competitive Landscape
In the competitive landscape of the flower category in Alberta, Tantalus Labs has demonstrated a steady improvement in its market position over the past few months. From August to November 2024, Tantalus Labs advanced from 19th to 12th place, indicating a positive trend in consumer preference and market penetration. This upward trajectory is particularly notable when compared to competitors like Tweed, which saw a more modest rise from 29th to 13th, and Dab Bods, which fluctuated slightly, ending at 14th. Meanwhile, Broken Coast and FIGR maintained stronger positions, with FIGR consistently ranking in the top 10 by November. Tantalus Labs' sales figures reflect this ranking improvement, suggesting effective strategies in brand positioning and consumer engagement. As the market evolves, maintaining this momentum will be crucial for Tantalus Labs to further close the gap with leading brands.
Notable Products
In November 2024, the Horchata Ultra Max Diamond Infused Pre-Roll (1g) emerged as the top-performing product for Tantalus Labs, climbing from a consistent third place in previous months to secure the number one rank with sales of 3362 units. The More Cowbell Pre-Roll 3-Pack (1.5g) maintained its position at rank two, although it experienced a decline in sales compared to October. Pacific OG Pre-Roll 3-Pack (1.5g), previously the top product, fell to third place as its sales dropped significantly. Mai Tai x Zero Gravity Pre-Roll (1g) held steady in fourth place, showing a slight decrease in sales from the previous month. The new entry, Pacific OG Pre-Roll (1g), debuted in fifth place, indicating potential growth for this product in the Tantalus Labs lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
