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Aug-2024
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Overview
Market Insights Snapshot
The performance of The Blues Brothers brand shows varying trends across different states and product categories. In Massachusetts, the brand has seen a consistent upward trajectory in the Concentrates category, moving from rank 28 in May 2024 to rank 19 by August 2024. This positive trend is accompanied by growing sales figures, indicating a strengthening market presence in the state. However, in Maryland, the brand's performance in the Flower category has been more volatile, with rankings fluctuating between 36 and 43 over the same period. Despite these fluctuations, the sales figures suggest a robust market engagement, albeit with some inconsistencies.
Examining the Pre-Roll category in Maryland reveals a more concerning trend for The Blues Brothers. The brand was ranked 28 in May 2024 but dropped out of the top 30 by August 2024. This decline is reflected in the sales numbers, which also show a significant decrease over the months. This could indicate a need for strategic adjustments to regain market share in this category. Overall, while The Blues Brothers have shown promising growth in certain areas, there are clear opportunities for improvement in others, particularly in maintaining a stable presence across all product categories.
Competitive Landscape
In the competitive landscape of the Flower category in Maryland, The Blues Brothers has experienced fluctuations in its ranking over the past few months, indicating a dynamic market presence. In May 2024, The Blues Brothers ranked 41st, but saw a dip to 43rd in June before climbing to 36th in July, and then slightly dropping to 39th in August. This volatility contrasts with more stable competitors like House of Kush, which maintained a relatively consistent ranking around the mid-30s, and Legend (MD), which although experienced a decline, started from a higher rank. Notably, Grass dropped out of the top 20 by August after a significant fall from 33rd in May to 43rd in July. These shifts suggest that while The Blues Brothers has potential for upward movement, it faces stiff competition from brands like House of Kush and Legend (MD), which have shown stronger sales stability. This analysis underscores the importance of strategic marketing and product differentiation for The Blues Brothers to improve its rank and sales in a competitive market.
Notable Products
In August 2024, the top-performing product for The Blues Brothers was Blue Dream (3.5g) in the Flower category, maintaining its rank at number 1 with a notable sales figure of 796 units. Baby Blues - Butterscotch Pre-Roll 6-Pack (1.5g) secured the second position in the Pre-Roll category. Oreoz (3.5g) climbed to the third spot from the fourth position in July, showing consistent performance in the Flower category. Dread Bread (3.5g), also in the Flower category, held steady at rank 4 despite a drop in sales. Lemon Mintz Brick Hash (1g) entered the rankings at number 5 in the Concentrates category, indicating a new popular choice among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
