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Nov-2024
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Overview
Market Insights Snapshot
The Colorado Cannabis Co. has demonstrated a consistent presence in the Colorado market, particularly in the Concentrates category, where they have maintained a steady 19th place ranking from August through November 2024. This stability suggests a strong hold in this category, despite a noticeable decline in sales from October to November. In the Flower category, the brand has shown significant improvement, climbing from a 40th place ranking in August to 20th by November, indicating a successful strategy or product that resonates well with consumers. This upward trajectory in the Flower category contrasts with the Concentrates category's stability, highlighting the brand's potential to capture more market share in different segments.
In the Pre-Roll segment, The Colorado Cannabis Co. has made commendable progress, moving from 22nd to 14th place from August to November, showcasing their growing popularity and consumer preference for their products. Meanwhile, the Vapor Pens category has seen some fluctuation, with rankings moving from 17th in August to 13th in September, and then stabilizing at 15th in October and November. This indicates a strong competitive landscape in the Vapor Pens category, where maintaining a top 15 position is a positive sign of the brand's resilience. However, the absence of the brand in the top 30 in any other states or provinces might suggest an opportunity for expansion or a need to strengthen their presence outside of Colorado.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, The Colorado Cannabis Co. has shown a consistent presence, maintaining its rank within the top 20 brands from August to November 2024. Despite fluctuations in sales, the brand has managed to improve its ranking from 17th in August to 13th in September, before stabilizing at 15th in both October and November. This stability is noteworthy in the face of competitors like The Clear, which experienced a decline from 7th to 13th place over the same period, indicating potential market share opportunities for The Colorado Cannabis Co. Meanwhile, Haze (CO) maintained a relatively stable position, hovering around 13th to 14th place, suggesting a steady competitive pressure. Additionally, Sano Gardens and Seed and Smith (LBW Consulting) have shown more volatility in their rankings, which could signal opportunities for The Colorado Cannabis Co. to capitalize on any inconsistencies in their market strategies. Overall, while The Colorado Cannabis Co. faces stiff competition, its ability to hold its ground amidst fluctuating market dynamics highlights its resilience and potential for growth in the Colorado vapor pens category.
Notable Products
In November 2024, The Colorado Cannabis Co. saw its top-performing product, Jackie Treehorn (Bulk) from the Flower category, secure the number one ranking with notable sales of 10,567 units. Following closely, Peanut Butter Cherry Pie (Bulk) and Speakeasy (Bulk), both also in the Flower category, achieved second and third places respectively. Banana Moonshine (Bulk) claimed the fourth spot, while Mars OG Distillate Live Resin Cartridge (1g) from the Vapor Pens category rounded out the top five. Compared to previous months, these products have consistently climbed the rankings, highlighting a strong upward trend in their sales performance. The dominance of Flower products in the top rankings suggests a growing consumer preference for bulk flower purchases from The Colorado Cannabis Co..
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
