.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The Colorado Cannabis Co. has demonstrated noteworthy performance across various product categories in the state of Colorado. In the concentrates category, the brand has shown resilience, maintaining a consistent ranking at 19th place in both September and October 2024, before experiencing a dip to 22nd in November and then rebounding to 16th in December. This upward movement in December suggests a positive response from the market or perhaps effective strategic adjustments. In contrast, their flower category performance has been more volatile. Starting at 29th in September and slipping to 30th in October, the brand managed to climb back to 25th in November, only to fall out of the top 30 by December. This decline could indicate challenges in maintaining competitiveness or shifts in consumer preferences.
In the pre-roll category, The Colorado Cannabis Co. has mostly held steady, with rankings improving from 21st in September to 17th in November, before settling back to 19th in December. This reflects a relatively stable market presence, though there may be opportunities for further growth. Meanwhile, the vapor pens category has been a stronghold for the brand, consistently ranking within the top 14 throughout the last quarter of 2024. This category seems to be a particular strength for the brand, with sales peaking in October. The consistent performance in vapor pens suggests that The Colorado Cannabis Co. has effectively tapped into consumer demand in this segment, potentially offering a blueprint for improving performance in other categories.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, The Colorado Cannabis Co. has shown resilience amidst fluctuating market dynamics. Over the last few months of 2024, the brand maintained a steady rank, oscillating between 12th and 14th place. This stability is noteworthy, especially when compared to brands like The Clear, which experienced a decline from 9th to 15th place, and Spectra, which dropped out of the top 20 in November before rebounding to 16th place in December. Meanwhile, Next1 Labs LLC showed a positive trajectory, moving from 21st to 12th place, indicating a potential threat to The Colorado Cannabis Co.'s position. Despite these shifts, The Colorado Cannabis Co. has managed to maintain a consistent sales performance, with December sales slightly higher than in September, suggesting a stable customer base and effective market strategies. However, the rise of Seed and Smith (LBW Consulting), climbing from 28th to 13th place, highlights the need for The Colorado Cannabis Co. to innovate and differentiate to secure its market share.
Notable Products
In December 2024, Scops of Chem x San Fermodo Skunk (Bulk) emerged as the top-performing product for The Colorado Cannabis Co., leading the sales in the Flower category with a notable figure of 7,314 units sold. Following closely, Funk Nasty Live Resin Distillate Cartridge (1g) ranked second in the Vapor Pens category. Lavalicious (Bulk) secured the third spot, also in the Flower category, indicating strong performance in bulk flower sales. Tropicana Banana Pre-Roll (1g) and Stanky Strawberries Live Resin Distillate Cartridge (1g) rounded out the top five, showing significant consumer interest in both pre-rolls and vapor pens. Compared to previous months, these products have maintained consistent rankings, with the top two products showing a particularly strong finish in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
