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Jan-2025
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Overview
Market Insights Snapshot
The Heirloom Collective has shown varied performance across different categories in Massachusetts. In the Concentrates category, the brand experienced a downward trend, slipping from 6th place in October 2024 to 13th place by January 2025. This decline in ranking correlates with a decrease in sales, indicating potential challenges in maintaining competitive positioning. Meanwhile, the Edibles category has seen The Heirloom Collective consistently outside the top 30, peaking at 43rd in November 2024, which suggests that this category might not be their strongest suit. However, the Pre-Roll segment has been more stable, with rankings fluctuating but maintaining a presence, notably returning to 51st place in January 2025 after a dip in December.
In the Flower category, The Heirloom Collective was ranked 60th in October 2024 but did not appear in the top 30 in the following months, which might reflect a strategic shift or increased competition in this space. Interestingly, the Vapor Pens category saw the brand enter the top 30 in January 2025 at 70th place, which could signify a new area of growth or focus for the company. The fluctuations across these categories highlight The Heirloom Collective's need to adapt strategies to maintain or improve their market position in Massachusetts. Understanding these movements can offer insights into their market strategies and potential areas for development or improvement.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, The Heirloom Collective has experienced notable fluctuations in its market position over recent months. While it improved its rank from 51st in October 2024 to 44th in November 2024, it faced a setback in December 2024, dropping to 61st before recovering slightly to 51st in January 2025. This volatility contrasts with competitors like Khalifa Kush, which maintained a relatively stable rank, showing a slight improvement from 48th in October to 46th in January. Meanwhile, Harbor House Collective and Root & Bloom displayed a more consistent presence, with ranks fluctuating within a narrower range. Despite these challenges, The Heirloom Collective's sales figures reveal a positive trend, particularly in November 2024, where it surpassed its competitors, indicating strong consumer demand during that period. This suggests that while The Heirloom Collective faces stiff competition, its ability to capture consumer interest remains a key strength in the Massachusetts pre-roll market.
Notable Products
In January 2025, The Heirloom Collective's top-performing product was the Kitchen Sink Pre-Roll (1g) in the Pre-Roll category, maintaining its position at rank 1 with sales of 3,024 units. The Manifestation Pre-Roll (1g) also held steady at rank 2, showing strong performance with notable sales figures. Slap N Tickle Pre-Roll (1g) entered the rankings at position 3, while Zour Apple Pre-Roll (1g) followed closely at rank 4, indicating a growing popularity in the Pre-Roll category. Kitchen Sink Sugar Wax (1g) in the Concentrates category ranked 5th, highlighting its entry into the top five. Compared to previous months, the consistent ranking of the top two Pre-Rolls signifies stable consumer demand, while new entries suggest a shift in product preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
