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Nov-2024
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Overview
Market Insights Snapshot
The Heirloom Collective has shown a consistent performance in the concentrates category within Massachusetts, maintaining a strong presence with a rank of 7 in August and November 2024, and peaking at rank 6 in October. This stability suggests a steady demand for their concentrates, despite a slight dip in sales during September. In contrast, their performance in the edible category has seen a decline, with rankings falling from 31 in August to 42 in November, indicating potential challenges in maintaining competitive positioning or consumer interest in this segment.
In the flower category, The Heirloom Collective experienced significant fluctuations, initially improving their rank from 81 in August to 53 in October, before dropping sharply to 90 in November. This volatility may reflect changes in consumer preferences or increased competition. The pre-roll category showed a more stable trajectory, with minor rank variations between 40 and 50 over the months. Notably, the brand did not maintain a top 30 presence in the topical category beyond August, which could imply limited market penetration or focus in this area. These insights provide a glimpse into the brand's diverse performance across different product categories in Massachusetts.
Competitive Landscape
In the Massachusetts concentrates market, The Heirloom Collective has experienced a relatively stable performance from August to November 2024, maintaining a rank between 6th and 7th place. This consistency suggests a solid foothold in the market, although it faces stiff competition from brands like Bountiful Farms, which consistently held a higher rank, only dropping slightly from 5th to 6th in November. Meanwhile, DRiP and Regenerative have shown significant upward momentum, with DRiP climbing from 15th to 9th and Regenerative making a notable leap from 14th to 5th, potentially threatening The Heirloom Collective's position. The sales trends indicate that while The Heirloom Collective experienced a dip in September, it rebounded in October and November, although not as dramatically as some competitors. This highlights the need for strategic initiatives to enhance brand visibility and customer loyalty to maintain and improve its market standing amidst dynamic competition.
Notable Products
In November 2024, Kitchen Sink Pre-Roll (0.8g) maintained its top position as the best-selling product for The Heirloom Collective, with sales reaching 3459 units. The THC/CBN 1:1 Sleep Cube Gummies 20-Pack (100mg THC, 100mg CBN) showed remarkable improvement, climbing to the second position from fifth in October. Kitchen Sink Pre-Roll 5-Pack (2.5g) also saw an increase, moving up to third place from fourth the previous month. Tiger's Eye Pre-Roll (0.8g) entered the top five for the first time, securing the fourth spot. Slap N Tickle Pre-Roll (0.8g) experienced a drop, falling from third to fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
