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Oct-2024
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Overview
Market Insights Snapshot
The Heirloom Collective has shown varied performance across different product categories in Massachusetts. In the Concentrates category, the brand maintained a solid presence, consistently ranking within the top 10 over the past few months, despite a slight drop from 6th in August to 9th in October. This indicates a relatively stable market position in this category, although the decline in sales from August to October might be a point of concern. In contrast, the Edible category presents a more challenging landscape for The Heirloom Collective, as the brand slipped out of the top 30 by October, ranking 45th. This downward trend suggests increased competition or shifting consumer preferences that the brand may need to address.
Meanwhile, the Flower category offers a more optimistic view for The Heirloom Collective. The brand has made significant strides, improving its ranking from 100th in July to 47th by October, accompanied by a notable increase in sales. This upward trajectory could be a result of strategic initiatives or product innovations that have resonated well with consumers. However, in the Pre-Roll category, the brand's ranking remained relatively stable, hovering in the mid-40s, with a slight dip from 44th to 47th between August and October. Additionally, the brand's absence from the Topical category rankings after August could be interpreted as either a strategic withdrawal or a missed opportunity, given their earlier top 10 positions. Understanding these dynamics can provide insights into the brand's strategic priorities and areas for potential growth.
Competitive Landscape
In the Massachusetts flower category, The Heirloom Collective has shown a remarkable upward trajectory in brand rank from July to October 2024, moving from 100th to 47th place. This significant climb in rank is indicative of a strong increase in market presence and consumer preference, as evidenced by their sales growth over the same period. In contrast, Cresco Labs experienced a decline, dropping from 25th to 45th place, with a corresponding decrease in sales, highlighting a potential shift in consumer loyalty or market strategy. Meanwhile, Binske and Khalifa Kush have shown fluctuating ranks, with Binske improving from 72nd to 49th and Khalifa Kush maintaining a relatively stable position around the 50th mark. The Botanist has remained consistent, hovering around the mid-40s in rank. These dynamics suggest that The Heirloom Collective's strategic initiatives are effectively capturing market share, positioning them as a growing competitor in the Massachusetts flower market.
Notable Products
For October 2024, Kitchen Sink Pre-Roll 0.8g maintained its leading position as the top-performing product for The Heirloom Collective, with sales reaching 2,882 units. The Kitchen Sink 3.5g flower saw a significant rise, moving from fourth to second place compared to the previous month, indicating growing popularity. Slap N Tickle Pre-Roll 0.8g dropped to third place from its previous second-place ranking in September. Kitchen Sink Pre-Roll 5-Pack 2.5g remained stable in fourth place, showing consistent sales performance. Notably, the THC/CBN 1:1 Sleep Cube Gummies 20-Pack entered the rankings at fifth place, highlighting increased interest in edible products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
