.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the province of Alberta, Token's performance in the Edible category showed a noteworthy presence in August 2024, achieving a rank of 27. However, the absence of subsequent rankings in the following months indicates a slip from the top 30, suggesting a potential decline in market competitiveness or consumer interest in this specific category. In contrast, Token's Flower category in Alberta displayed fluctuating ranks, beginning at 66 in August, improving to 58 in September, and then dropping back to 66 in October before falling further to 84 in November. This suggests that while there was a brief improvement, the overall trend indicates a decrease in market standing over the observed period.
Meanwhile, in New York, Token's entry into the Flower category was marked by its appearance in the rankings at position 89 in November 2024. Although this indicates that Token has managed to break into the top 100, the absence of prior rankings suggests that it was not a significant player in the earlier months. This late entry into the rankings could imply a strategic push or a new product introduction that has begun to gain traction. The sales figures in New York for November might offer insights into the brand's growth potential in this competitive market.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Token has experienced notable fluctuations in its market position over the past few months. Token's rank shifted from 66th in August 2024 to 58th in September, indicating a brief upward trend, but then fell back to 66th in October and further down to 84th in November. This decline in rank corresponds with a decrease in sales, from a high of 68,520 in September to 39,895 in November. In contrast, Nebulous Cannabis maintained a stronger position, ranking as high as 44th in September, although it also saw a decline to 71st by November. Meanwhile, Bold and Hiway have shown more stable rankings, with Bold improving from 80th to 72nd and Hiway maintaining a consistent presence around the mid-80s. The competitive pressure from these brands, particularly Nebulous Cannabis, which had significantly higher sales, suggests that Token needs to strategize effectively to regain its footing in the Alberta Flower market.
Notable Products
In November 2024, Token's top-performing product was Peanut Butter Chocolate (10mg) in the Edible category, maintaining its first-place rank consistently since August, despite a decrease in sales to 1708 units. Stoned Panda (3.5g) in the Flower category saw a significant rise, moving up from fifth place in October to second place in November, with sales figures reaching 510 units. Hand Harvest (7g) experienced a slight drop, moving from second to third place, while Local Forage (7g) fell from third to fourth place. Notably, OG Kush (3.5g) entered the rankings for the first time in November, securing the fifth position. Overall, the Flower category showed dynamic shifts in rankings, contrasting with the stability observed in the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
