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Dec-2024
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Overview
Market Insights Snapshot
Traphouse Cannabis Co. has demonstrated a notable presence in the Michigan market, particularly within the Concentrates and Vapor Pens categories. In the Concentrates category, the brand has consistently held a strong position, moving from 8th place in September to 4th in both October and December, showcasing a positive trend in their ranking. This upward movement is indicative of their growing market share and consumer preference in this category. In contrast, their performance in the Flower category has been more variable, with rankings fluctuating from 46th in September to 71st in November, before recovering slightly to 53rd in December. This suggests a competitive landscape in the Flower category, where maintaining a steady position appears more challenging for Traphouse Cannabis Co.
In the Edibles category, Traphouse Cannabis Co. was absent from the top 30 in October and December, highlighting a potential area for growth or strategic realignment. They briefly appeared in the rankings with a 65th position in November, which could indicate sporadic performance or a niche market presence. Meanwhile, their entry into the Pre-Roll category in October at 95th place suggests an initial foray into this segment, although not maintaining a top 30 position in subsequent months may point to either a nascent product line or competitive pressures. The Vapor Pens category, however, remains a stronghold for the brand, with a steady climb from 19th in September to 13th by December, indicating robust sales momentum and consumer acceptance in this product line.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Traphouse Cannabis Co. has demonstrated a notable upward trajectory in its market position from September to December 2024. Starting at rank 19 in September, Traphouse Cannabis Co. climbed to rank 13 by December, indicating a consistent improvement in market presence. This ascent is particularly significant when compared to competitors such as Ozone and Vapin Ape, which maintained relatively stable positions, with Ozone holding steady at rank 12 and Vapin Ape consistently ranking at 11. Meanwhile, Sauce Essentials and High Minded experienced fluctuations, with Sauce Essentials dropping from 15 to 16 and High Minded moving from 17 to 14. This positive trend for Traphouse Cannabis Co. suggests a growing consumer preference and effective market strategies, positioning them as a rising contender in the Michigan vapor pen market.
Notable Products
In December 2024, Traphouse Cannabis Co. saw its Super Lemon Haze Distillate Cartridge (1g) leading the sales chart in the Vapor Pens category, securing the top spot with sales of 11,516 units. Following closely, the Blue Razz Distillate Cartridge (1g) ranked second, while Chem J Smalls (3.5g) held the third position in the Flower category. Notably, Banangie Tangie Distillate Cartridge (1g) and Sweet Island Punch Distillate Cartridge (1g) rounded out the top five, both within the Vapor Pens category. This marks a significant debut for these products as they were not ranked in the previous months, indicating a strong market entry. The emergence of these products in December highlights a shift in consumer preference towards the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
