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Nov-2024
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Overview
Market Insights Snapshot
Traphouse Cannabis Co. has shown a noteworthy performance in the Michigan market, particularly in the Concentrates and Vapor Pens categories. In the Concentrates category, the brand improved its ranking from 8th in August 2024 to 5th by November 2024, indicating a consistent upward trend in sales and market presence. Meanwhile, in the Vapor Pens category, Traphouse Cannabis Co. climbed from 23rd in August to 14th by November, showcasing significant growth in consumer demand and market penetration. This upward trajectory in both categories suggests a strong brand strategy and effective market positioning in Michigan.
However, the brand's presence in the Edible and Flower categories tells a different story. Traphouse Cannabis Co. did not make it into the top 30 rankings in the Edible category for August and October, only appearing in September with a 65th place ranking and dropping out again in November. This inconsistency highlights potential challenges in gaining a foothold in this segment. Similarly, in the Flower category, the brand was absent from the top 30 in August and November, with rankings of 48th in September and October, before slipping to 70th in November. The fluctuations in these categories may indicate a need for strategic adjustments or product innovation to enhance competitiveness in these segments.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Traphouse Cannabis Co. has shown a notable upward trajectory in rankings from August to November 2024, moving from 23rd to 14th place. This improvement is significant when compared to competitors like STIIIZY, which maintained a relatively stable position around the 13th and 14th ranks, and Levitate, which fluctuated slightly but ended up at 16th in November. Meanwhile, Magic closely followed Traphouse Cannabis Co., climbing from 24th to 15th, indicating a competitive push in the market. The sales growth of Traphouse Cannabis Co. has been robust, with a consistent increase each month, suggesting effective market strategies and consumer acceptance. This upward trend positions Traphouse Cannabis Co. as a rising contender in the Michigan vapor pen market, challenging established brands and potentially reshaping consumer preferences.
Notable Products
In November 2024, the top-performing product for Traphouse Cannabis Co. was Gorilla Cake Cured Resin (1g) in the Concentrates category, securing the first rank with sales of 12,152 units. Following closely was Double Stuff Cured Resin (1g), also in the Concentrates category, at the second position. Strawberry Shortcake Distillate Cartridge (1g) from the Vapor Pens category ranked third. Notably, Purple Urkle Distillate Cartridge (1g) improved its position to fourth place from fifth in October 2024. Meanwhile, Sour Tangie Distillate Cartridge (1g) experienced a slight drop from first place in October 2024 to fifth in November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
