.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Michigan market, Traphouse Cannabis Co. has shown notable performance in the Concentrates category, consistently ranking within the top 10 over the past few months. They rose from 8th place in August 2024 to 5th place by October 2024, indicating a strong upward trend in this segment. This improvement is accompanied by a significant increase in sales, which suggests a growing consumer preference for their concentrates. However, their presence in the Edibles category has been inconsistent, with rankings missing for August and October 2024, which might indicate challenges in maintaining a stable position in this segment. Additionally, the Flower category saw a decline in ranking from 41st in September to 66th in October, which could be a point of concern for the brand.
Traphouse Cannabis Co.'s performance in the Vapor Pens category in Michigan has been relatively stable, with a slight improvement from 19th place in September to 18th place in October 2024. This consistency suggests a steady demand for their vapor pens, which could be a key area of focus for sustaining their market presence. On the other hand, the Pre-Roll category presents a mixed picture, with the brand failing to make it into the top 30 in recent months, only appearing in the rankings in July and October, and dropping to 94th place in the latter month. This sporadic performance might indicate a need for strategic adjustments to enhance their competitiveness in the Pre-Roll market.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Traphouse Cannabis Co. has shown resilience and adaptability amidst fluctuating rankings and sales trends. Over the past few months, Traphouse Cannabis Co. experienced a dip in rank from 4th in July 2024 to 8th in August, before recovering to 5th by October. This recovery is notable given the competitive pressure from brands like Cannalicious Labs, which consistently improved its rank from 6th to 3rd over the same period, and Rkive Cannabis, which made a significant leap from 14th to 4th in October. Despite these challenges, Traphouse Cannabis Co. managed to increase its sales from August to October, indicating a positive trend in consumer demand. Meanwhile, Distro 10 and Wojo Co have seen more volatility, with Distro 10 dropping from 3rd to 7th and Wojo Co maintaining a relatively stable position. These dynamics suggest that while Traphouse Cannabis Co. faces stiff competition, its ability to rebound in rankings and sales positions it as a resilient player in the Michigan concentrates market.
Notable Products
In October 2024, Traphouse Cannabis Co.'s top-performing product was Superboof Cured Resin Badder (1g) in the Concentrates category, which climbed to the number one rank with sales reaching 8045 units. Following closely, Stank Helsing Cured Resin (1g) secured the second position, marking its debut in the rankings with significant sales. Gorilla Cake Cured Resin (1g) achieved the third spot, demonstrating strong entry performance. Sour Tangie Distillate Cartridge (1g) ranked fourth, indicating a growing preference in the Vapor Pens category. Blue Zushi Smalls (3.5g) rounded out the top five, maintaining its position as a popular choice in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
