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Apr-2024
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Overview
Market Insights Snapshot
In California, Trichome's performance in the Concentrates category has shown a fluctuating trend over the first four months of 2024. Initially ranked at 59 in January, they improved to rank 50 by March, indicating a positive movement in the market. However, a slight dip to rank 56 in April suggests a challenge in maintaining their upward trajectory. This volatility is noteworthy, especially considering their sales in March were the highest at $91,010, demonstrating a peak in consumer interest during this period. The fluctuation in rankings, despite significant sales, highlights the competitive nature of the California concentrates market and suggests that Trichome may need to reinforce its market strategies to sustain or improve its position.
Conversely, in Oregon, Trichome has shown an impressive performance in the Flower category, with a remarkable leap from rank 71 in January to rank 30 by April, paired with a significant sales increase to $248,498. This dramatic improvement underscores Trichome's growing dominance and consumer acceptance in Oregon's flower market. However, their venture into the Pre-Roll and Vapor Pens categories tells a different story. The brand made a late entry into the Pre-Roll market in March, securing rank 71, with no further data to track progress. In the Vapor Pens category, Trichome experienced a decline, moving from rank 61 in January to 89 in April, indicating a struggle to capture a significant share of this market segment. This mixed performance across categories in Oregon illustrates the brand's varying levels of market penetration and consumer preference, signaling potential areas for growth and reevaluation.
Competitive Landscape
In the competitive landscape of the Oregon flower cannabis market, Trichome has experienced notable fluctuations in its ranking over the recent months, indicating a volatile position among its competitors. Starting at a rank of 71 in January 2024, it made a significant jump to 35 in February, dipped to 61 in March, and then climbed to 30 in April. This rollercoaster performance suggests a dynamic market presence, with sales peaking in April. In comparison, Herbal Dynamics maintained a more stable and superior position, consistently ranking in the top 30 and showing a steady increase in sales. TH3 Farms displayed a similar pattern to Trichome, with a gradual improvement in rank and a significant sales jump in April, closely matching Trichome's performance. Derby's Farm, despite a strong start in the top 20 during the first quarter, saw a decline to rank 43 in April, indicating a potential shift in consumer preferences or operational challenges. Interestingly, Kites, which was not in the top 20 until February, surged to rank 37 by April, showcasing remarkable growth and resilience. This competitive analysis underscores the importance of market adaptability and the impact of consumer trends on brand performance within the Oregon cannabis flower category.
Notable Products
In April 2024, Trichome's top-selling product was Super Boof (Bulk) from the Flower category, securing the first rank with impressive sales of 4318 units. Following closely, Black Widow (1g), also in the Flower category, took the second position, a notable shift from its previous top rank in February. Pipe Dream Badder (1g) from the Concentrates category, which had led the sales in March, dropped to the third rank in April, indicating a shift in consumer preference. Black Widow (Bulk) maintained a consistent performance, securing the fourth rank, showing a steady demand for bulk flower products. The Artificial Sour Pre-Roll (1g) from the Pre-Roll category made its debut in the top five, ranking fifth, and highlighting the diversity in Trichome's top-performing products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
