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Nov-2024
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Overview
Market Insights Snapshot
In the state of Missouri, Tsunami has shown a consistent presence in the Edible category, maintaining its position within the top 20 brands over the last few months. Starting in August 2024 at rank 12, Tsunami experienced a slight decline, settling at rank 15 by November 2024. Despite this downward trend in ranking, the brand has managed to maintain a steady sales volume, reflecting a loyal customer base. This stability in sales, despite the rank changes, indicates that while competition in the Edible category may be increasing, Tsunami's products continue to resonate well with consumers in Missouri.
In contrast, Tsunami's performance in the Concentrates category in Nevada tells a different story. After not appearing in the top 30 brands for several months, Tsunami emerged at rank 25 in November 2024. This sudden appearance could signal a strategic push or a successful product launch in the Nevada market. However, the absence from the top 30 in previous months suggests that Tsunami faced challenges in gaining traction in this category. The brand's ability to break into the rankings in November is a positive sign, but it remains to be seen whether this momentum can be sustained in the coming months.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Missouri, Tsunami has experienced some fluctuations in rank and sales over the past few months. While Tsunami maintained a consistent presence within the top 20 brands, its rank shifted from 12th in August 2024 to 15th by November 2024. This slight decline in rank is mirrored by a gradual decrease in sales, suggesting a potential need for strategic adjustments to regain momentum. Competitors such as Greenlight and Good Taste have shown varied performances, with Greenlight experiencing a notable drop to 23rd in September before recovering to 13th by November, and Good Taste steadily climbing from 19th to 14th. Meanwhile, ROBHOTS and Smokey River Cannabis have maintained relatively stable positions, although both saw a slight dip in sales. These dynamics indicate a competitive environment where brands are vying for consumer attention, and Tsunami may need to innovate or enhance its marketing strategies to improve its standing and sales in the Missouri edible market.
Notable Products
In November 2024, the top-performing product from Tsunami was the Orange Crush Fruit Gummies 10-Pack (300mg), maintaining its leading position from October with sales reaching 844 units. The Sour Black Cherry Banzai Gummies 10-Pack (2000mg) ranked second, showing a slight improvement from fourth place in October, with sales of 561 units. Sour Wild Berry Wipeout Gummies 10-Pack (2000mg) climbed to third place from its initial fifth place in October. Strawberry Surge Gummies 10-Pack (1000mg) slipped to fourth place, previously holding the third position consistently for the past three months. Notably, the P.O.G Gummies 10-Pack (600mg) entered the rankings for the first time in November, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
