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Jan-2025
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Overview
Market Insights Snapshot
Tsunami has shown notable performance in the Missouri edibles category, with a steady climb from 15th place in October 2024 to 10th in December, before slightly dropping to 13th in January 2025. This upward trend in ranking, despite the minor setback, is supported by a significant increase in sales from October to December, peaking at over $500,000. However, the January sales showed a decline compared to December, which may have contributed to the drop in ranking. This indicates a competitive landscape in Missouri's edibles market where maintaining a top position requires consistent performance.
In Nevada, Tsunami's presence in the concentrates category was inconsistent, only appearing in the top 30 in November 2024 and January 2025, ranking 29th and 20th respectively. This fluctuation suggests that while there are opportunities for growth, the brand faces stiff competition. Meanwhile, in the flower category, Tsunami was not in the top 30 until December 2024, when it ranked 87th, and it slightly improved to 94th in January 2025. The lack of a consistent presence in these categories highlights potential challenges in Nevada's market, where the brand needs to strategize effectively to gain a stronger foothold.
Competitive Landscape
In the Missouri edible market, Tsunami has demonstrated a notable upward trajectory in brand ranking, moving from 15th place in October 2024 to a peak of 10th place by December 2024, before settling at 13th in January 2025. This improvement in rank is indicative of a positive trend in sales performance, particularly when compared to competitors like Dixie Elixirs, which fluctuated between 9th and 15th place during the same period. Meanwhile, Honeybee maintained a relatively stable position, consistently ranking between 7th and 12th place. Tsunami's ability to surpass Curio Wellness, which remained outside the top 15 for most of the analyzed months, further underscores its competitive edge. However, the volatility exhibited by Kosmik Brands, which dropped out of the top 20 in December but rebounded to 11th in January, serves as a reminder of the dynamic nature of this market. Overall, Tsunami's consistent climb in rankings suggests a strengthening market presence, potentially driven by strategic marketing efforts or product innovations, positioning it favorably against its peers.
Notable Products
In January 2025, Orange Crush Fruit Gummies 10-Pack (300mg) maintained its position as the top-selling product for Tsunami, despite a decline in sales to 587 units. Sour Wild Berry Wipeout Gummies 10-Pack (2000mg) held steady at the second rank, continuing its consistent performance from previous months. Sour Black Cherry Banzai Gummies 10-Pack (2000mg) climbed to the third position, marking a notable improvement from its absence in the December rankings. Strawberita Shred Gummies 10-Pack (600mg) saw a slight drop to fourth place, while Strawberry Surge Gummies 10-Pack (1000mg) rounded out the top five, having slipped from its December rank. Overall, the top products showed some shifts in rankings, reflecting dynamic changes in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
