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Aug-2024
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Overview
Market Insights Snapshot
Tsunami has shown a varied performance across different states and categories in recent months. In Missouri, the brand has experienced significant fluctuations in the Edible category. Starting from a rank of 15 in May 2024, Tsunami dropped to 20 in July but rebounded to 13 by August. This indicates a potential resurgence in consumer interest or effective marketing strategies that have helped the brand regain its footing. Notably, the sales figures reflect this trend, with a dip in June and July followed by a recovery in August. This kind of movement is crucial for stakeholders to monitor as it can indicate underlying market dynamics or seasonal influences. In contrast, Tsunami's absence from the top 30 brands in other categories or states during this period might be a point of concern. The lack of ranking in these areas could suggest either a highly competitive market or a need for Tsunami to bolster its presence and visibility. For instance, not being in the top 30 in any other state or category emphasizes the importance of focusing on strategic growth and perhaps diversifying product offerings to capture a broader audience. Understanding these variations can offer valuable insights for future planning and targeted campaigns.
```Competitive Landscape
In the Missouri edible cannabis market, Tsunami has shown a dynamic performance over the past few months, with notable fluctuations in its rank and sales. Starting at rank 15 in May 2024, Tsunami experienced a dip to rank 20 in July 2024 but rebounded to rank 13 by August 2024. This recovery is significant given the competitive landscape. For instance, Dixie Elixirs consistently improved its position, moving from rank 18 in May to rank 14 by August, indicating a steady increase in consumer preference. Similarly, Ostara Cannabis showed a remarkable jump from rank 19 in May to rank 11 in August, driven by a substantial sales increase. On the other hand, ROBHOTS maintained a relatively stable ranking, fluctuating between 12 and 15. Despite these challenges, Tsunami's ability to climb back up the ranks suggests resilience and potential for growth, making it a brand to watch in the evolving Missouri edibles market.
Notable Products
In August 2024, the top-performing product for Tsunami was Peach Bellini Breezes Gummies 10-Pack (300mg), rising to the number one spot with sales of 734 units. Strawberita Shred Gummies 10-Pack (600mg) followed closely in second place, showing a significant increase from its previous ranking of fourth in June 2024. Orange Crush Fruit Gummies 10-Pack (300mg) maintained a steady position, ranking third for two consecutive months. Sour Black Cherry Banzai Gummies 10-Pack (2000mg) dropped to the fourth position, down from its consistent second-place ranking in previous months. Sour Wild Berry Wipeout Gummies 10-Pack (2000mg) fell to fifth place, a notable decline from its top position in May and consistent second position in June and July 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
