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Nov-2024
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Overview
Market Insights Snapshot
Tyson 2.0 has demonstrated varied performance across different states and categories. In Arizona, the brand's Flower category saw an upward movement, reaching the 58th rank in November 2024 from being outside the top 30 in prior months, indicating a positive trend. In California, Tyson 2.0 did not make it to the top 30 in both the Edible and Pre-Roll categories until October and November, respectively, with ranks of 61 and 88, suggesting room for growth in these segments. Meanwhile, in Illinois, the Edible category showed consistent performance around the mid-40s ranking, while Vapor Pens improved from 63rd to 53rd over the months, highlighting a steady climb in popularity.
In Missouri, Tyson 2.0's presence in the Concentrates category was notable, debuting at 33rd in November 2024, while the Flower category maintained a stable position in the mid-40s. The Vapor Pens category, however, showed a decline, dropping out of the top 30 by November. In Nevada, the brand's performance in the Flower category improved from 77th to 60th, and the Edible category saw a consistent presence, ranking 16th in November. New York displayed a mixed performance; the Edible category improved to 22nd, but Vapor Pens saw a significant drop from 21st to 58th, indicating shifting consumer preferences within the state.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Tyson 2.0 has shown a steady improvement in its ranking from September to November 2024, moving from 65th to 56th place. This upward trend suggests a positive reception and growing market presence, despite not breaking into the top 50. In contrast, Old Pal has experienced a significant decline, dropping from 34th in September to 61st in November, indicating potential challenges in maintaining its market share. Meanwhile, High Peaks and Silly Nice have shown more stability, with High Peaks improving slightly from 55th to 54th and Silly Nice moving from 57th to 53rd between September and November. Harney Brothers Cannabis also saw an improvement, climbing from 71st to 59th, but still remains behind Tyson 2.0. These shifts highlight Tyson 2.0's potential to capitalize on the declining performance of competitors like Old Pal while keeping pace with the gradual improvements of brands like High Peaks and Silly Nice.
Notable Products
In November 2024, Tyson 2.0's top-performing product was Mike Bites - Green Apple Gummies 10-Pack (100mg) in the Edible category, which climbed from third place in October to secure the top rank with sales reaching $2,355. Mike Bite - Watermelon Gummies 10-Pack (100mg) also performed exceptionally well, ranking second, marking its first appearance in the rankings. Dynamite Cookies Distillate Cartridge (1g) in the Vapor Pens category debuted at the third position, indicating a strong entry into the market. Mike Bites - Black Raspberry Gummies 10-Pack (100mg) and Knockout OG Diamond Infused Blunt (2g) followed closely, ranking fourth and fifth respectively. This month saw a notable shift in rankings with new entries and significant upward movement for the Green Apple Gummies.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
