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Jan-2025
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Overview
Market Insights Snapshot
Tyson 2.0 has shown varied performance across different states and product categories, with notable movements in rankings and sales. In Arizona, the brand's Flower category saw a significant improvement, climbing from 71st place in October 2024 to 47th by January 2025, which indicates a positive trend in consumer interest. However, in California, their presence in the Pre-Roll category was inconsistent, as they did not make the top 30 in several months, suggesting they are struggling to gain a foothold in this particular segment. Meanwhile, in Missouri, Tyson 2.0's Flower category experienced a decline in rankings, dropping from 49th in October to 55th by January, which may indicate increased competition or shifting consumer preferences in the state.
In terms of edibles, Tyson 2.0 has maintained a strong presence in Nevada, consistently ranking 17th from November 2024 through January 2025, which demonstrates stability and a solid consumer base in this category. In Illinois, the brand's Edible category has shown consistency, holding the 45th position in January 2025, while their Vapor Pens have seen a decline from 48th to 58th over the same period, suggesting potential challenges in maintaining market share. Interestingly, in New York, Tyson 2.0's Edible category saw an impressive ranking of 24th in November 2024, but dropped to 33rd by January 2025, which could be attributed to seasonal fluctuations or competitive pressures. This diverse performance across states and categories highlights the dynamic nature of the cannabis market and the need for brands to adapt strategically to maintain and grow their market presence.
Competitive Landscape
In the competitive landscape of the New York flower category, Tyson 2.0 has experienced a notable decline in rank over the past few months, dropping from 50th in October 2024 to 82nd by January 2025. This downward trend in ranking is mirrored by a significant decrease in sales, particularly between November and December 2024. Meanwhile, competitors such as Harney Brothers Cannabis have shown a more stable performance, maintaining a higher rank than Tyson 2.0 in most months, despite a similar sales dip in January 2025. Additionally, UMAMII has demonstrated a positive trajectory, improving its rank from 80th in November 2024 to 72nd in January 2025, indicating a potential shift in consumer preference. The emergence of Revelry Herb Company and Glenna's in the rankings during the same period suggests increased competition in the market, which could further impact Tyson 2.0's position unless strategic adjustments are made.
Notable Products
In January 2025, the top-performing product from Tyson 2.0 was Mike Bites - Green Apple Gummies 10-Pack (100mg), maintaining its number one rank from the previous two months, with sales reaching 1636 units. The Pound for Pound Cake Distillate Cartridge (1g) debuted strongly in second place, reflecting robust consumer interest in vapor pens. Mike Bites - Black Raspberry Gummies 10-Pack (100mg) held steady in third place, showing a slight increase in sales compared to December 2024. Knockout OG Distillate Cartridge (1g) entered the rankings at fourth place, indicating a growing preference for this category. Lastly, Gelato 44 (3.5g) rounded out the top five, marking its first appearance in the rankings and highlighting the continued popularity of flower products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
