.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
UMAMII has shown significant movement within the New York cannabis market, particularly in the Concentrates category. In December 2024, UMAMII entered the top 30 brands, ranking at 24th, and improved to 19th by January 2025. This upward trend suggests a growing consumer interest and a successful market penetration strategy in this category. However, in the Flower category, UMAMII was not in the top 30 until November 2024, when it ranked 80th. By January 2025, the brand climbed to 72nd, indicating a gradual but steady improvement. This movement highlights a positive trajectory, although the brand still has room for growth to reach a more competitive position.
In the Vapor Pens category, UMAMII has experienced fluctuating rankings in New York. Starting at 85th in October 2024, the brand improved to 75th in November but saw a slight dip to 76th in December before dropping further to 82nd by January 2025. Despite these fluctuations, the sales figures suggest a certain level of resilience and consumer interest. The brand's ability to maintain a presence in the rankings, even if not consistently improving, indicates potential areas to focus on for future growth. The varying performance across categories and the state's market dynamics present a complex picture of UMAMII's market presence, offering insights into both challenges and opportunities for the brand.
Competitive Landscape
In the competitive landscape of the New York flower category, UMAMII has shown a promising upward trajectory in recent months. Starting from a rank outside the top 20 in October 2024, UMAMII climbed to 80th position in November, further advancing to 75th in December, and reaching 72nd by January 2025. This positive trend in ranking is indicative of UMAMII's growing market presence and consumer preference. In contrast, competitors like Tyson 2.0 have experienced a decline, dropping from 50th in October to 82nd by January, which suggests a potential shift in consumer loyalty towards UMAMII. Meanwhile, CAM also saw a decline, moving from 54th in November to 67th in January. This competitive movement highlights UMAMII's ability to capture market share and suggests a strategic opportunity for the brand to further capitalize on its upward momentum in the New York flower market.
Notable Products
In January 2025, GMO (1g) emerged as the top-performing product for UMAMII, with a notable sales figure of 391 units, marking its debut in the rankings. Motorbreath 15 (3.5g) climbed to the second position from third in December 2024, showcasing a strong increase in sales to 311 units. GMO (3.5g), previously ranked first in December 2024, slipped to third place, maintaining steady sales at 275 units. Lemon Cherry Gelato (3.5g) moved down to fourth place from its second position in December 2024, while Ice Cream Cake (3.5g) dropped to fifth, despite being the top product in November 2024. These shifts highlight dynamic changes in consumer preferences within UMAMII's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
