.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Uncle Bob's performance in the British Columbia cannabis market shows a dynamic trend across different product categories. In the Concentrates category, Uncle Bob has experienced fluctuations, ranking 18th in July, dropping to 22nd in August, then climbing to 13th in September before slightly declining to 15th in October. This indicates a competitive stance with a notable recovery after a mid-summer dip. However, in the Pre-Roll category, the brand has struggled to break into the top 30, except for a brief appearance at 78th in August and October, suggesting that market penetration in this segment remains a challenge. The Vapor Pens category saw Uncle Bob debut at the 51st position in October, which could signal potential growth opportunities if the trend continues.
In Saskatchewan, Uncle Bob's presence in the Pre-Roll category reflects a mixed performance. The brand did not rank in August, which could be a red flag indicating a lack of visibility or market traction during that period. However, it showed resilience by moving up from 61st in July to 48th in September, before settling at 56th in October. This suggests a volatile but potentially improving position in the Saskatchewan Pre-Roll market. The absence of Uncle Bob in the top 30 for other categories in this province highlights areas for potential growth and the necessity for strategic adjustments to enhance its market share.
Competitive Landscape
In the British Columbia concentrates market, Uncle Bob has experienced notable fluctuations in its ranking over the past few months. Starting at 18th place in July 2024, Uncle Bob saw a dip to 22nd in August, before rebounding to 13th in September, and finally settling at 15th in October. This volatility in rank is mirrored by its sales performance, which peaked in September, indicating a potential for strong market presence when conditions are favorable. In comparison, Adults Only consistently outperformed Uncle Bob, maintaining a higher rank throughout the period, although Uncle Bob briefly surpassed Stigma Grow in September. Meanwhile, RAD (Really Awesome Dope) demonstrated a significant upward trajectory, climbing from outside the top 20 in July to 12th place by October, suggesting increasing competition. These dynamics highlight the competitive pressures Uncle Bob faces, necessitating strategic adjustments to maintain and improve its market position.
Notable Products
In October 2024, Uncle Bob's top-performing product was Devil's Lettuce Pre-Roll (0.5g), which climbed to the number one rank with notable sales of 3164 units. Day Trippin Pre-Roll (0.5g) slipped to the second position after consistently holding the top rank from July to September. Big Orange Blunt (1g) maintained its third-place ranking for the fourth consecutive month, showing stable performance. Indica Shatter (1g) remained steady at fourth place, while Sto:lo Haze Shatter (1g) re-entered the rankings at fifth place after being unranked in August and September. This month reflects a shift in consumer preference towards Devil's Lettuce Pre-Roll, overtaking the previously dominant Day Trippin Pre-Roll.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
