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Sep-2024
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Overview
Market Insights Snapshot
Uncle Bob has shown a dynamic performance across various categories and regions in recent months. In British Columbia, the brand has made notable strides in the Concentrates category, climbing from a rank of 22 in August 2024 to 12 by September 2024, indicating a strong upward trend. This improvement is underscored by a significant increase in sales during the same period. However, the Flower category in British Columbia presents a different story, as Uncle Bob did not appear in the top 30 rankings since June 2024, which could suggest challenges in gaining traction or competitive pressures in this segment.
In Saskatchewan, Uncle Bob's performance in the Pre-Roll category also demonstrates variability. The brand improved its position from 72 in August 2024 to 42 by September 2024, reflecting a positive reception and possibly effective marketing or distribution strategies during this time. The absence of Uncle Bob in the top rankings for earlier months in Saskatchewan might indicate a late entry or initial struggles in this market. These insights provide a glimpse into Uncle Bob's strategic movements and competitive positioning across different regions and product categories, offering a foundation for further exploration into their market strategies and consumer engagement tactics.
Competitive Landscape
In the competitive landscape of the concentrates category in British Columbia, Uncle Bob has experienced notable fluctuations in its market position over the past few months. Starting at rank 15 in June 2024, Uncle Bob saw a slight dip to rank 17 in July, followed by a more significant drop out of the top 20 in August, before recovering to rank 12 in September. This recovery is particularly significant when compared to competitors like Pura Vida, which maintained a relatively stable presence, peaking at rank 8 in June and ending at rank 9 in September. Meanwhile, Wildcard Extracts showed a strong upward trend, climbing from outside the top 20 in June to rank 12 by August, before slightly declining to rank 14 in September. Adults Only also demonstrated a steady improvement, reaching rank 11 in September. Despite these fluctuations, Uncle Bob's sales in September were competitive, surpassing those of Herbal Dispatch Craft, which saw a decline from rank 11 in June to rank 15 in September. These dynamics suggest that while Uncle Bob faces strong competition, its ability to rebound in rankings indicates potential for strategic growth and market capture in the coming months.
Notable Products
In September 2024, Uncle Bob's top-performing product was Day Trippin Pre-Roll (0.5g), maintaining its first-place rank for the third consecutive month with sales reaching 3975 units. Devil's Lettuce Pre-Roll (0.5g) held steady at the second position, showing consistent performance since August. Big Orange Blunt (1g) remained in third place, experiencing a significant increase in sales from previous months. Indica Shatter (1g) was ranked fourth, showing a slight improvement in sales compared to August. Lastly, Sativa Shatter (1g) retained its fifth position, with a notable recovery in sales from June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
