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Nov-2024
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Overview
Market Insights Snapshot
UpNorth Humboldt has demonstrated a notable performance in the California market, particularly in the Flower category. The brand has experienced a positive upward trend, moving from a rank of 10 in August 2024 to 8 by November 2024. This upward trajectory is complemented by a significant increase in sales, reaching over $2.2 million in November. However, in the Pre-Roll category, while they have improved their rank from 41 in August to 31 in November, they remain outside the top 30, indicating room for growth in this category. These movements suggest a strong foothold in Flower, but potential for improvement in Pre-Rolls within the California market.
In Illinois, UpNorth Humboldt's presence is more varied across categories. Their performance in the Concentrates category shows a consistent ranking within the top 30, although they did not appear in the top 30 in August. This consistency from September to November, despite slight sales fluctuations, indicates a stable position in the market. Conversely, in the Flower category, they maintained a rank of 14 from August to October before dropping to 17 in November. This decline, coupled with a decrease in sales from October to November, suggests challenges in maintaining their competitive edge in the Illinois Flower market. These insights highlight the brand's diverse performance across categories and states, with strengths and opportunities for growth in different areas.
Competitive Landscape
In the competitive California flower market, UpNorth Humboldt has demonstrated a dynamic performance from August to November 2024, with notable fluctuations in rank and sales. Starting at rank 10 in August, UpNorth Humboldt experienced a dip to rank 13 in September but rebounded to rank 10 in October and further improved to rank 8 by November. This upward trajectory in the latter months is indicative of a strategic recovery and growth in market presence. In comparison, Pacific Stone consistently maintained higher ranks, ranging from 6 to 8, with stable sales figures, suggesting a strong foothold in the market. Meanwhile, Claybourne Co. also showed competitive strength, achieving ranks between 6 and 8, with a notable sales peak in November. CAM and Allswell displayed varied performances, with CAM peaking at rank 7 in October and Allswell maintaining a consistent rank around 9. The fluctuating ranks and sales figures highlight the competitive nature of the California flower market and suggest that UpNorth Humboldt's recent improvements could be leveraged to further enhance its market position against these strong competitors.
Notable Products
In November 2024, the top-performing product from UpNorth Humboldt was Durban Poison (3.5g) in the Flower category, maintaining its consistent rank of 1 since August, with sales reaching 14,262 units. NF1 (3.5g) climbed to the second position, improving from its third-place rank in the previous two months, indicating a strong upward trend. Maui Wowie (3.5g) also showed a positive shift, moving up to third place from fourth, with notable sales growth. Sour Diesel (3.5g) experienced a decline, dropping to fourth place despite being consistently ranked second from August to October. The Durban Poison Pre-Roll (1g) re-entered the rankings at fifth place, matching its August position, suggesting a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
