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Oct-2024
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Overview
Market Insights Snapshot
In California, UpNorth Humboldt has shown a strong performance in the Flower category, consistently maintaining a position within the top 15 brands over the past few months. The brand climbed from the 14th position in July 2024 to the 9th position in both August and October, with a slight dip to 12th in September. This upward trend is indicative of robust sales, highlighted by a notable increase in sales from July to August. In contrast, their performance in the Pre-Roll category has been less dominant, as they did not break into the top 30 until recently, ranking 33rd in October. This suggests a potential area for growth, as they continue to improve their standing from 48th in July.
Moving to Illinois, UpNorth Humboldt's presence in the Concentrates category emerged strongly in September, debuting at 20th and slightly declining to 22nd in October. The absence of rankings in July and August indicates that they were not among the top 30 brands during those months, which could be seen as a late but promising entry into this market segment. Meanwhile, in the Flower category, UpNorth Humboldt has maintained a stable position at 14th in the past three months, following an initial rise from 20th in July. This stability reflects a consistent demand in Illinois, aligning with their strategic focus on Flower products. The data suggests that while UpNorth Humboldt is performing well in certain categories and states, there remain opportunities for growth and expansion in others.
Competitive Landscape
In the competitive landscape of the California flower category, UpNorth Humboldt has demonstrated a resilient performance over the past few months. From July to October 2024, UpNorth Humboldt's rank fluctuated between 9th and 14th place, showing a notable improvement in August and October when it climbed to 9th position. This upward trend in rank is accompanied by a consistent increase in sales, indicating a strengthening market presence. In contrast, Glass House Farms (CA) maintained a lower rank, peaking at 11th in October, suggesting that UpNorth Humboldt is outperforming this competitor in terms of market penetration. Meanwhile, Claybourne Co. and CAM have shown stronger sales figures, with CAM consistently ranking higher, reaching 7th place in October. However, UpNorth Humboldt's ability to regain its 9th position in October, despite these competitors' strong performances, highlights its competitive edge and potential for further growth in the California flower market.
Notable Products
In October 2024, Durban Poison (3.5g) maintained its position as the top-selling product for UpNorth Humboldt, with impressive sales of 15,839 units, showing a strong recovery from September. NF1 (3.5g) climbed to the second position, demonstrating a consistent upward trend in sales over the past months. Sour Diesel (3.5g) held steady in the third spot, despite a slight decrease in sales compared to NF1. Maui Wowie (3.5g) remained in fourth place, marking a decline from its peak in August. Blue Dream (3.5g) entered the rankings in fifth place, showcasing potential for growth in the upcoming months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
