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Jan-2025
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Overview
Market Insights Snapshot
UpNorth Humboldt's performance in the California market showcases a consistent presence in the Flower category. Over the span from October 2024 to January 2025, the brand maintained a top 10 position, with slight fluctuations between the 8th and 10th ranks. This stability is complemented by a steady flow in sales, peaking in November 2024. However, in the Pre-Roll category, the brand struggled to break into the top 25, consistently ranking in the high 20s, which suggests room for growth in this segment.
In Illinois, UpNorth Humboldt's performance in the Concentrates category shows a promising upward trend. The brand improved its ranking from 27th in October 2024 to 19th by January 2025, indicating a growing acceptance and demand for its products. Conversely, the Flower category in Illinois saw a downward trend, with the brand slipping from 16th to 20th over the same period. This decline in rank, despite a robust start, highlights potential challenges in maintaining market share against competitors in this category. The brand's dynamics across these states and categories offer insights into its strategic positioning and market challenges.
Competitive Landscape
In the competitive landscape of the California flower category, UpNorth Humboldt has demonstrated a consistent presence, maintaining a rank within the top 10 from October 2024 to January 2025. Notably, UpNorth Humboldt improved its rank from 10th in October to 8th in November, before stabilizing at 9th in December and January. This stability contrasts with competitors like Pacific Stone, which saw a decline from 7th to 11th over the same period, and Alien Labs, which fluctuated between 6th and 10th. Meanwhile, CAM consistently outperformed UpNorth Humboldt, maintaining a rank between 5th and 7th, indicating a stronger market position. Interestingly, Gramlin showed a significant upward trajectory, climbing from 18th to 8th, surpassing UpNorth Humboldt by January 2025. These dynamics suggest that while UpNorth Humboldt maintains a solid market position, it faces increasing competition from both established and emerging brands, highlighting the importance of strategic marketing and product differentiation to enhance its competitive edge.
Notable Products
In January 2025, the top-performing product for UpNorth Humboldt was NF1 (3.5g) in the Flower category, which rose to the number one rank with sales of 9,422 units. This product improved from its consistent second-place position in November and December 2024. Durban Poison (3.5g), also in the Flower category, experienced a drop from its long-held first place to second, with a notable decrease in sales figures. Sour Diesel (3.5g) maintained its third-place rank from December 2024, despite a continued decline in sales. Notably, the Maui Wowie Pre-Roll (1g) entered the rankings at fifth place, marking its debut in the dataset for January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
