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Dec-2024
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Overview
Market Insights Snapshot
UpNorth Humboldt has shown notable performance in the California market, particularly in the Flower category. The brand has maintained a strong presence, consistently ranking within the top ten over the last four months of 2024. After climbing from 11th in September to 7th in November, the brand settled at 9th in December, indicating a solid foothold in the competitive California Flower market. In the Pre-Roll category, UpNorth Humboldt managed to break into the top 30 in October, reaching as high as 26th in November before slipping slightly to 29th in December. This movement suggests an upward trend in consumer interest, although there is room for improvement to secure a higher position consistently.
In Illinois, UpNorth Humboldt's performance in the Concentrates category has been relatively stable, with rankings fluctuating slightly but staying within the top 30. Despite a dip to 26th in October, the brand recovered to 23rd by December, showing resilience in a challenging market. Meanwhile, in the Flower category, UpNorth Humboldt experienced a slight decline in rankings, moving from 14th in September to 17th in December. This shift suggests increased competition or changing consumer preferences, which the brand might need to address to regain its earlier standing. Overall, the brand's presence in Illinois indicates a consistent, albeit modest, performance across categories.
Competitive Landscape
In the competitive landscape of the Flower category in California, UpNorth Humboldt has demonstrated a notable upward trajectory in its rankings and sales over the last few months. Starting from the 11th position in September 2024, UpNorth Humboldt climbed to 9th in October, reached 7th in November, and slightly dipped back to 9th in December. This fluctuation indicates a strong competitive presence, especially when compared to brands like Pacific Stone, which saw a decline from 7th to 10th by December, and Allswell, which dropped from 9th to 11th over the same period. Meanwhile, CAM maintained a relatively stable position, fluctuating between 6th and 8th place. The sales figures for UpNorth Humboldt have shown consistent growth, peaking in November, which underscores its competitive edge and potential for further market penetration. The brand's ability to maintain a top 10 position amidst such dynamic competition highlights its resilience and appeal in the California market.
Notable Products
In December 2024, the top-performing product from UpNorth Humboldt was Durban Poison (3.5g) in the Flower category, consistently maintaining its first-place ranking for four consecutive months with a sales figure of 12,712. NF1 (3.5g) held onto the second position, showing a stable performance from November. Sour Diesel (3.5g) climbed back to third place after a brief dip in November, indicating a slight recovery in sales. Maui Wowie (3.5g) remained steady in fourth place, though its sales figures saw a decline compared to the previous month. Interestingly, Blue Dream (3.5g) re-entered the rankings at fifth place, suggesting a resurgence in popularity despite not being ranked in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
