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Oct-2024
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Overview
Market Insights Snapshot
urbanXtracts has shown a varied performance across different categories in New York. In the Concentrates category, the brand demonstrated a strong start with a rank of 7 in July 2024, climbing to 4 in August but then experiencing a decline to 15 by October. This fluctuation indicates a competitive and dynamic market environment. Conversely, in the Flower category, urbanXtracts did not manage to break into the top 30, maintaining a rank in the 80s and 90s throughout the months from July to October. This consistent lower ranking suggests that while urbanXtracts might have a foothold in Concentrates, it struggles to make a significant impact in the Flower category.
In the Pre-Roll category, urbanXtracts showed some resilience by improving its ranking from 95 in September to 76 in October, despite not being in the top 30 in August. This upward trend could hint at a growing acceptance or recognition in this category. However, the Vapor Pens category presents a different scenario, where urbanXtracts only appeared in the rankings in August, securing the 69th position, and did not feature in the subsequent months. This absence from the top 30 in multiple months could be seen as a challenge in maintaining a consistent presence in this category. Overall, urbanXtracts' performance across these categories in New York highlights both opportunities for growth and areas that may require strategic adjustments.
Competitive Landscape
In the competitive landscape of the New York concentrates market, urbanXtracts has experienced notable fluctuations in its rank over the past few months. Starting strong in July 2024 with a rank of 7th, urbanXtracts climbed to 4th in August, showcasing a significant surge in market presence. However, by October, the brand had slipped to 15th, indicating a potential challenge in maintaining its earlier momentum. This decline in rank is mirrored by a decrease in sales from its peak in August. Competitors such as Silly Nice have shown more consistent performance, improving from 10th in July to 13th in October, with a notable sales increase in the same period. Meanwhile, Lobo and Luci have maintained relatively stable positions, with Lobo even recovering slightly to 17th in October after dropping out of the top 20 in September. The competitive dynamics suggest that while urbanXtracts has the potential to capture market share, sustaining its rank amidst strong competitors requires strategic adjustments.
Notable Products
In October 2024, the top-performing product for urbanXtracts was the Riptide Pre-Roll (1g) in the Pre-Roll category, maintaining its position as the number one ranked product from the previous month, with impressive sales of 907 units. The Singapore Haze Pre-Roll (1g) entered the rankings at the second position, showing a strong performance with 797 units sold. The Screwdriver Live Resin Badder (1g) in the Concentrates category debuted at the third position, indicating a growing interest in concentrates. Wander Bread (3.5g) in the Flower category and Ayo Pre-Roll (1g) also made their first appearances in the rankings, securing the fourth and fifth positions, respectively. This shift in rankings highlights a dynamic change in consumer preferences, with new entries disrupting the market landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
